Asap Rocky Achievements
I noticed the Rocky has been on the move in a major way with his recent imprint AWGE.
This step is noticeable and asking more of him as a creative within the most potent culture. Expressed directly and for a bigger purpose than pushing himself into the spotlight. Asap Rocky Achievements
Rocky collaborates with Ian Connor, Playboi Carti, and Luke Sabbat to name a few.
Definitely, it feels like art for the sake of expression. They’ve found an aesthetic and pressed forward with it in a vein similar to the influences he’s cited regularly. Master P’s No Limit and Houston’s DJ Screw. This is the same but on a higher level, the opportunity to reach more viewers and thus influence taste has never been higher.
This is what happens when someone that understands aesthetic has the money and time to build creatively. It reminds me of all that went into making Kanye’s MBDTF one of his most celebrated and in-depth works. All facets led to the experience of the music being phenomenal. And although Rocky isn’t as respected as a musician, he definitely has all the tools to make impact and influence visually.
Let’s take a dive and understand what’s likely to happen and where the movement could take us next.
Moreover, in October of the same year, in the run up to the launch of Cozy Tapes Vol. 1, A$AP Rocky premiered the AWGE-directed short film “Money Man.” The film, a partnership with Red Bull, was a modern reworking of the cult French film La Haine, shot by frequent A$AP Mob collaborator, Dexter Navy, also featuring London grime artist Skepta. The film AWGE flexed a workout in expression, its muscle. It’s perhaps noteworthy as the project of this AWGE collective, the secret cabal of musicians, stylists, and creators of A$ AP Rocky while, in and of itself, this undertaking was a significant time for the artist’s aesthetic identity. AWGE and fast forward two decades has remained, by-and-large, a mysterious entity to those who have followed the A$AP Mob. He stayed quiet while notable A$ AP affiliate Ian Connor shouted out the collective. Since their first job, the collective’s logo has been spotted in connection with nearly all the Mob endeavors. The new awgeshit.com website gave fans their first look into the collective’s inner workings, removing the proverbial veil which had surrounded AWGE up until this point. The site’s”About” section clearly lists the members of the AWGE team. In addition to Robert Gallardo and Ian Connor, contributors are listed next to their creative roles: Matt Henson — Fashion, Shane Gonzales — Design, Kamil Abbas — Creative, Hidjifilms — Video, Ben Baller — Jewellery, Hec Lunas Frans — Producers. It.
What about the title itself — what the hell does AWGE mean? “The first rule of AWGE is do not ask questions about AWGE,” Rocky replied when asked by The New York Times. “No one should know what the letters stand for. We know what it is, and that’s how we want to keep it.” Rocky’s feed could be scrolled through transcending Instagram’s conventionally arrangement at the time when viewed on any smartphone. Perhaps most notably, AWGE branding has featured prominently on two of the Mob’s most recent music videos; those for Playboi Carti’s breakout hit “Magnolia” and the posse cut homage to Raf Simons, “RAF.” With these two high profile videos gaining wide-scale attention and countless perspectives, AWGE remained very much behind the scenes. Besides the night’s performances, fans who were early enough were able to buy a collaboration T-shirt Midnight Studios, by Abloh’s brand Off-White, and AWGE. Refusing to be restricted by the limitations of one-dimensional art management, it’s perhaps in this box-less manner which we’ll see AWGE venture farther . AWGE’s scope has not been restricted to music. In 2016 rumors of a potential cooperation with fashion critic favorite J.W. Anderson were verified, with Rocky frequently seen sporting the collection’s standout piece, a faux fur teddy coat. Similarly, the stand-out collaboration with GUESS of Rocky was holistically conceptualized by the AWGE team. Buoyed by the success of their first collaborative collection, which sold out worldwide, and to coincide with the collaboration’s second iteration, AWGE presented the’A$AP Rocky x GUE$$ Clubhouse’. The launch of the clubhouseitself installation and a pop-up shop welcomed in presence a who’s who of the Los Angeles creative scene. Rocky would come to describe the relaunch of his Instagram as a’digital installation’, and it was the world was introduced to two of the core members of AWGE: Robert Gallardo and Tan Camera.
Be music videos it clothing, or expansive events, one thing is for certain: AWGE has more surprises in store. The team’s profile has been raised in August, but when A$AP Rocky announced the aptly-titled AWGEST: a month-long takeover by AWGE and the A$AP Mob, which featured multiple record releases, culminating in the release of the Cozy Tapes Vol. 2 and the launching of a new AWGE site and merch line. Seen on A$AP Mob members in the run up to the site launch, the merch collection featured a choice, as well as AWGE trucker hats in green, blue or red. In describing her participation to Sophisticated , Selfridge says:”I made each collage by hand with various materials, including photographs shot on 35mm film and Polaroid film.” Though the day of the relaunch watched Rocky’s Instagram lose over 100,000 followers, this unique reimagining of his social media presence through bold, new visual aesthetics inspired many of the artist’s youthful followers to rethink their own Instagram profiles and ushered in a new age of iPhone curators. The photographer’s work is instantly recognizable for its mixed media collage style references, and off-the-cuff references to brands like Goyard and Palace. Since the relaunch, the DIY aesthetic of Camera has become a staple during the A$ AP Mob’s social media platforms. In this sense, it is a testament to the desire for secrecy of the collective that even whilst always putting out high profile content, AWGE has managed to shroud itself. We reached out to some members of the crew, but got the same reply:”The first rule about AWGE is that you do not talk about AWGE.” In the midst of AWGEST, the AWGE enterprise unleashed what is the most complete realization of their creative vision their Midnight Rave in Los Angeles, thus far. Titled after Shane Gonzales’ punk-inspired label Midnight Studios, the Midnight Rave featured performances from designer and DJ Virgil Abloh, as well as members of the A$AP Mob themselves. Set in an abandoned L.A. warehouse, the area was carefully curated using Midnight Rave branding in addition to a moving L.E.D bar over the DJ booth.