Asap Rocky Album Sales
I noticed the Rocky has been on the move in a major way with his recent imprint AWGE.
This step is noticeable and asking more of him as a creative within the most potent culture. Expressed directly and for a bigger purpose than pushing himself into the spotlight. Asap Rocky Album Sales
Rocky collaborates with Ian Connor, Playboi Carti, and Luke Sabbat to name a few.
Definitely, it feels like art for the sake of expression. They’ve found an aesthetic and pressed forward with it in a vein similar to the influences he’s cited regularly. Master P’s No Limit and Houston’s DJ Screw. This is the same but on a higher level, the opportunity to reach more viewers and thus influence taste has never been higher.
This is what happens when someone that understands aesthetic has the money and time to build creatively. It reminds me of all that went into making Kanye’s MBDTF one of his most celebrated and in-depth works. All facets led to the experience of the music being phenomenal. And although Rocky isn’t as respected as a musician, he definitely has all the tools to make impact and influence visually.
Let’s take a dive and understand what’s likely to happen and where the movement could take us next.
Rocky would come to describe the relaunch of his Instagram as a’digital installation’, and it was the world was introduced into 2 of the core members of AWGE: Tan Camera and Robert Gallardo. The scope of AWGE has not been restricted to audio, however. In 2016 rumors of a possible cooperation with fashion critic favorite J.W. Anderson were verified, with Rocky often seen sporting the collection’s standout piece, a faux fur teddy jacket. Similarly, Rocky collaboration with GUESS was conceptualized by the AWGE team. Buoyed by the success of their first collaborative collection, which sold out worldwide, and to coincide with the collaboration’s second iteration, AWGE presented the’A$AP Rocky x GUE$$ Clubhouse’. The initiation of the clubhouse a pop-up store and installation welcomed in attendance a who’s who of the Los Angeles scene. With these two high-profile movies gaining wide-scale attention and countless perspectives, AWGE remained very much behind the scenes. Be music videos it clothes, or events that are grand, one thing is for sure: AWGE has more surprises in store. When viewed on any smartphone, Rocky’s feed could be scrolled through as a visual experience, surpassing the richly squared arrangement of Instagram at the moment. In the middle of AWGEST, the AWGE enterprise unleashed what is perhaps the most complete realization of their vision to date, their Midnight Rave in Los Angeles. Titled after Shane Gonzales’ punk-inspired tag Midnight Studios, the Midnight Rave featured performances from DJ Virgil Abloh and designer, along with members of the A$ AP Mob. Set in an abandoned L.A. warehouse, the space was carefully curated using Midnight Rave branding as well as a moving L.E.D bar above the DJ booth. The photographer’s work is instantly recognizable for its mixed media collage style, pop-culture references, and references to brands like Goyard and Palace. During the A$ AP Mob’s social media platforms, the DIY aesthetic of Camera has become a staple since the relaunch.
It’s most notable as the inaugural project of the AWGE collective, the secret cabal of artists, stylists, and founders of A$ AP Rocky while, in and of itself, this undertaking was a significant time for the artist identity. In this sense, it’s a testament to the collective’s desire for secrecy that whilst consistently putting out high profile articles, AWGE has managed to continuously shroud itself in mystery. We reached out to some members of the team, but got the same answer:”The first rule about AWGE is that you don’t talk about AWGE.” Besides the night’s performances, fans who were early enough were able to buy a limited collaboration T-shirt by the brand Off-White, Midnight Studios of Abloh, and AWGE. Refusing to be restricted by the limitations of art direction that is one-dimensional, it is perhaps which we’ll see AWGE venture farther .
In describing her participation to Sophisticated , Selfridge says:”I made each collage by hand with various materials, including photos shot on 35mm film and Polaroid film.” Though the day of the relaunch watched Rocky’s Instagram lose over 100,000 followers, this exceptional reimagining of his social media presence through daring, new visual aesthetics motivated many of the artist’s young followers to rethink their own Instagram profiles and ushered in a new age of iPhone curators. AWGE and fast forward two years has stayed, by-and-large. He stayed quiet while noteworthy A$ AP affiliate Ian Connor shouted out the collective. Since their first job, the collective’s emblem was seen with almost all the Mob’s creative endeavors. The team’s profile has been raised in August, however, when A$AP Rocky announced the aptly-titled AWGEST: a month-long takeover by AWGE and the A$AP Mob, which featured several record releases, culminating in the release of the Cozy Tapes Vol. 2 and the launch of a new AWGE website and merch line. Seen often on A$AP Mob members in the run up to the site launch, the merch collection featured a selection of branded t-shirts, which sold out instantly, in addition to trucker hats in red, green or blue. What about the title itself — what the hell does AWGE mean? “No one needs to know what the letters stand for. We know what it is, and that’s how we want to keep it.” Moreover, in October of the same year, in the run up to the launch of Cozy Tapes Vol. The movie, a partnership with Red Bull, was a contemporary reworking of the cult French movie La Haine, shot by regular A$AP Mob collaborator, Dexter Navy, also featuring London grime artist Skepta. The film AWGE flexed a workout in expression, its muscle. The new awgeshit.com site gave fans their first look into the collective’s inner workings, removing the proverbial veil that had surrounded AWGE up until this point. The website’s”About” section clearly lists the members of the AWGE team. It.