Asap Rocky Albums
I noticed the Rocky has been on the move in a major way with his recent imprint AWGE.
This step is noticeable and asking more of him as a creative within the most potent culture. Expressed directly and for a bigger purpose than pushing himself into the spotlight. Asap Rocky Albums
Rocky collaborates with Ian Connor, Playboi Carti, and Luke Sabbat to name a few.
Definitely, it feels like art for the sake of expression. They’ve found an aesthetic and pressed forward with it in a vein similar to the influences he’s cited regularly. Master P’s No Limit and Houston’s DJ Screw. This is the same but on a higher level, the opportunity to reach more viewers and thus influence taste has never been higher.
This is what happens when someone that understands aesthetic has the money and time to build creatively. It reminds me of all that went into making Kanye’s MBDTF one of his most celebrated and in-depth works. All facets led to the experience of the music being phenomenal. And although Rocky isn’t as respected as a musician, he definitely has all the tools to make impact and influence visually.
Let’s take a dive and understand what’s likely to happen and where the movement could take us next.
In the middle of AWGEST, the AWGE enterprise unleashed what is the realization of their creative vision their Midnight Rave in Los Angeles, thus far. Titled after Shane Gonzales’ punk-inspired label Midnight Studios, the Midnight Rave featured performances from members of the A$ AP Mob and DJ Virgil Abloh, along with global designer. Set in an abandoned L.A. warehouse, the area was carefully curated using Midnight Rave branding as well as a moving L.E.D bar above the DJ booth. With these two high-profile movies gaining wide-scale attention and millions of perspectives, AWGE remained very much behind the scenes. In describing her involvement to Sophisticated , Selfridge says:”I made each collage by hand with many materials, including photographs shot on 35mm film and Polaroid film.” Be it clothes, music videos, or events that are expansive, one thing is for sure: AWGE has more surprises in store. Rocky would come to describe the relaunch of his Instagram as a’installation’, and it was that the world was introduced into two of the core members of AWGE: Robert Gallardo and Tan Camera. While, in and of itself, this undertaking was an important time for the artist individuality, it’s most noteworthy as the inaugural project of this AWGE collective, A$AP Rocky cabal of artists, stylists, and creators. Fast forward two years and AWGE has remained, by-and-large. While AP affiliate Ian Connor shouted out the collective, he stayed quiet. Since their first job, the collective’s logo was spotted with nearly all of the Mob’s creative endeavors.
When seen on any smartphone, Rocky’s feed could be scrolled through transcending the conventionally squared format of Instagram. In this sense, it is a testament to the desire for secrecy of the collective that whilst consistently putting out high-profile articles, AWGE has managed to continuously shroud itself. We reached out to a few members of the crew, but got the same answer:”The first rule about AWGE is you do not talk about AWGE.” Besides the performances of the night, fans who were early enough were able to purchase a limited collaboration T-shirt Midnight Studios, by Abloh’s brand Off-White, and AWGE. Refusing to be restricted by the limitations of art direction that is one-dimensional, it is perhaps which we’ll see venture . What about the name what the hell does AWGE mean? “The first rule of AWGE is don’t ask questions about AWGE,” Rocky replied when asked by The New York Times. “No one needs to know what the letters stand for. We all know what it is, and that is how we want to keep it.” The crew’s profile has been raised in August, however, when A$AP Rocky declared the aptly-titled AWGEST: a month-long takeover by AWGE and the A$AP Mob, which featured multiple album releases, culminating in the launch of this Cozy Tapes Vol. 2 and the launch of a new AWGE site and merch line. Seen on A$AP Mob members in the run up to the website launch, the merch collection featured AWGE trucker hats in red, green or blue, in addition to a selection of AWGE, which sold out almost immediately.
The new awgeshit.com website gave fans their first look into the collective’s inner workings, removing the proverbial veil that had surrounded AWGE up till this point. The site’s”About” section clearly lists the members of their AWGE team. Besides Robert Gallardo and Ian Connor, contributors are listed alongside their creative roles: Matt Henson — Fashion, Shane Gonzales — Design, Kamil Abbas — Creative, Hidjifilms — Video, Ben Baller — Jewellery, Hec Lunas Frans — Producers. It. The photographer’s work is immediately recognizable for its mixed media collage style references, and off-the-cuff references to brands such as Goyard and Palace. Throughout the A$ AP Mob media platforms, Camera’s DIY aesthetic has become a staple since the relaunch. The scope of AWGE hasn’t been restricted to music. In 2016 rumors of a potential collaboration with fashion critic favorite J.W. Anderson were confirmed, with Rocky often seen sporting the collection’s standout piece, a faux fur teddy jacket. Similarly, the AWGE team conceptualized the stand-out collaboration with GUESS of Rocky. Buoyed by the success of their first collaborative collection, which sold out globally, and to coincide with the collaboration’s second iteration, AWGE introduced the’A$AP Rocky x GUE$$ Clubhouse’. The launch of the clubhouseitself a pop-up store and installation inspired by a’90s treehouse, welcomed in attendance a who’s who of the Los Angeles creative scene. Although the day of the relaunch saw Rocky’s Instagram shed over 100,000 followers, this unique reimagining of his social media presence through bold, new visual aesthetics motivated many of the artist’s young followers to rethink their own Instagram profiles and ushered in a new era of iPhone curators. Furthermore, in October of the same year, in the run up to the release of Cozy Tapes Vol. 1, A$AP Rocky premiered the AWGE-directed short film “Money Man.” The film, a partnership with Red Bull, was a modern reworking of the cult French film La Haine, shot by frequent A$AP Mob collaborator, Dexter Navy, and featuring London grime artist Skepta. The film AWGE flexed its muscle, a workout in cross-discipline expression.