Asap Rocky Asap Forever Lyrics
I noticed the Rocky has been on the move in a major way with his recent imprint AWGE.
This step is noticeable and asking more of him as a creative within the most potent culture. Expressed directly and for a bigger purpose than pushing himself into the spotlight. Asap Rocky Asap Forever Lyrics
Rocky collaborates with Ian Connor, Playboi Carti, and Luke Sabbat to name a few.
Definitely, it feels like art for the sake of expression. They’ve found an aesthetic and pressed forward with it in a vein similar to the influences he’s cited regularly. Master P’s No Limit and Houston’s DJ Screw. This is the same but on a higher level, the opportunity to reach more viewers and thus influence taste has never been higher.
This is what happens when someone that understands aesthetic has the money and time to build creatively. It reminds me of all that went into making Kanye’s MBDTF one of his most celebrated and in-depth works. All facets led to the experience of the music being phenomenal. And although Rocky isn’t as respected as a musician, he definitely has all the tools to make impact and influence visually.
Let’s take a dive and understand what’s likely to happen and where the movement could take us next.
In the midst of AWGEST, the AWGE enterprise unleashed what is the most complete realization of the vision their Midnight Rave in Los Angeles, thus far. Titled after Shane Gonzales’ punk-inspired tag Midnight Studios, the Midnight Rave featured performances from DJ Virgil Abloh and global designer, as well as members of the A$ AP Mob. Set in an abandoned L.A. warehouse, the space was carefully curated with Midnight Rave branding as well as a moving L.E.D bar above the DJ booth. With these two high-profile videos gaining wide-scale attention and millions of views, AWGE remained very much behind the scenes. In describing her involvement to Sophisticated , Selfridge says:”I made each collage by hand with various materials, including photographs shot on 35mm film and Polaroid film.” Be it clothing, music videos, or events that are expansive, one thing is for sure: AWGE has surprises in store. Rocky would come to describe the relaunch of his Instagram as a’digital installation’, and it was through this lens the world was introduced to 2 of AWGE’s core members: Robert Gallardo and Tan Camera. It’s perhaps noteworthy as the project of the AWGE collective, the secret cabal of musicians, stylists, and founders of A$ AP Rocky while, in and of itself, this undertaking was a significant time for the artist’s aesthetic individuality. AWGE and fast forward two years has stayed, by-and-large. He remained quiet on its purpose, while noteworthy A$ AP affiliate Ian Connor shouted out the collective. Since their first job, the logo of the collective has been seen with almost all the Mob’s creative endeavors.
In May 2015, A$AP Rocky relaunched his Instagram using a collection of seamless, curated collages. When seen on any smartphone, Rocky’s feed could be scrolled through as a continuous visual experience, surpassing the richly squared format of Instagram at the time. In this sense, it is a testament to the desire for secrecy of the collective that whilst always putting out content that is high profile, AWGE has managed to shroud itself. We reached out to some members of the team, but got the same reply:”The first rule about AWGE is that you don’t talk about AWGE.” Besides the performances of the night, fans who were were able AWGE, and to buy a collaboration T-shirt Midnight Studios, by Abloh’s brand Off-White. Refusing to be confined by the constraints of art direction that is one-dimensional, it is perhaps which we will see AWGE venture in the future. What about the title itself — what the hell does AWGE mean? “No one should know what the letters stand for. We all know what it is, and that’s how we want to keep it.” The crew’s profile has been raised in August, but when A$AP Rocky declared the aptly-titled AWGEST: a month-long takeover by AWGE and the A$AP Mob, which featured several record releases, culminating in the launch of this Cozy Tapes Vol. 2 and the launching of a new AWGE website and merch line. Seen often on A$AP Mob members in the run up to the website launch, the merch collection featured AWGE trucker hats in green, blue or red, as well as a selection of AWGE, which sold out almost immediately.
The site’s”About” section clearly lists the members of their AWGE team. Besides Robert Gallardo and Ian Connor, contributors are listed next to their creative roles: Matt Henson — Fashion, Shane Gonzales — Layout, Kamil Abbas — Creative, Hidjifilms — Video, Ben Baller — Jewellery, Hec Lunas Frans — Producers. It’s a who’s who of A$AP Mob affiliates. The photographer’s work is immediately recognizable for its media collage style, pop-culture references, and references that are off-the-cuff to iconic brands such as Palace and Goyard. Throughout the A$ AP Mob media platforms, the DIY aesthetic of Camera has become a staple since the relaunch. The scope of AWGE has not been restricted to audio, however. In 2016 rumors of a possible cooperation with fashion critic favorite J.W. Anderson were confirmed, with Rocky frequently seen sporting the collection’s standout piece, a faux fur teddy jacket. Likewise the stand-out collaboration with GUESS of Rocky was holistically conceptualized from the AWGE team. The initiation of the clubhouseitself a pop-up store and installation inspired by a’90s treehouse, welcomed in attendance a who’s who of the Los Angeles creative scene. Though the day of the relaunch watched Rocky’s Instagram lose over 100,000 followers, this exceptional reimagining of his social media presence through daring, new visual aesthetics motivated many of the artist’s young followers to rethink their own Instagram profiles and ushered in a new age of iPhone curators. Furthermore, in October of the same year, in the run up to the release of Cozy Tapes Vol. 1, A$AP Rocky premiered the AWGE-directed short film “Money Man.” The film, a partnership with Red Bull, was a modern reworking of the cult French movie La Haine, shot by regular A$AP Mob collaborator, Dexter Navy, also featuring London grime artist Skepta. The film AWGE flexed an exercise in cross-discipline expression, its muscle.