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Asap Rocky Background Desktop

I noticed the Rocky has been on the move in a major way with his recent imprint AWGE.

This step is noticeable and asking more of him as a creative within the most potent culture. Expressed directly and for a bigger purpose than pushing himself into the spotlight. Asap Rocky Background Desktop

Rocky collaborates with Ian Connor, Playboi Carti, and Luke Sabbat to name a few.

Definitely, it feels like art for the sake of expression. They’ve found an aesthetic and pressed forward with it in a vein similar to the influences he’s cited regularly. Master P’s No Limit and Houston’s DJ Screw. This is the same but on a higher level, the opportunity to reach more viewers and thus influence taste has never been higher.

This is what happens when someone that understands aesthetic has the money and time to build creatively. It reminds me of all that went into making Kanye’s MBDTF one of his most celebrated and in-depth works. All facets led to the experience of the music being phenomenal. And although Rocky isn’t as respected as a musician, he definitely has all the tools to make impact and influence visually.

Let’s take a dive and understand what’s likely to happen and where the movement could take us next.

 

In the midst of AWGEST, the AWGE enterprise unleashed what is the most complete realization of the creative vision their Midnight Rave in Los Angeles, thus far. Titled after Shane Gonzales’ label Midnight Studios, the Midnight Rave featured performances from members of the A$ AP Mob themselves and DJ Virgil Abloh, along with global designer. Set in an abandoned L.A. warehouse, the area was carefully curated with Midnight Rave branding as well as a moving L.E.D bar over the DJ booth. Perhaps most notably, AWGE branding has featured prominently on among the Mob’s most recent music videos; those for Playboi Carti’s breakout hit “Magnolia” and the posse cut homage to Raf Simons, “RAF.” With these two high-profile movies gaining wide-scale attention and millions of views, AWGE remained very much behind the scenes. In describing her involvement to Sophisticated , Selfridge says:”I made each collage by hand with various materials, including photos shot on 35mm film and Polaroid film.” Be music videos, it clothing, or events that are expansive, one thing is for sure: AWGE has surprises in store. Rocky would come to describe the relaunch of his Instagram as a’installation’, and it was that the world was introduced to two of the core members of AWGE: Tan Camera and Robert Gallardo. Gallardo and Camera (actual name Kimi Selfridge), were imputed as the masterminds behind the project, with Gallardo taking the lead on creative management and Selfridge as responsible for much of the installation’s photography and design work. While, in and of itself, this undertaking was an important moment for the artist identity, it’s most noteworthy since the inaugural project of the AWGE collective, the secret cabal of artists, stylists, and creators of A$ AP Rocky. AWGE and fast forward two years has remained, by-and-large, a mysterious entity to those who’ve followed the A$AP Mob. He stayed quiet while AP affiliate Ian Connor shouted out the collective. Since their first job, the collective’s logo was spotted in connection with almost all the Mob’s creative endeavors.

When seen on any smartphone, Rocky’s feed could be scrolled through transcending the conventionally squared format of Instagram. In this sense, it’s a testament to the collective’s desire for secrecy that even whilst always putting out content, AWGE has managed to continuously shroud itself. We reached out to some members of the crew, but got the same reply:”The first rule about AWGE is you do not talk about AWGE.” In addition to the performances of the night, fans who were early enough were able to purchase a collaboration T-shirt by Abloh’s brand Off-White and AWGE. Refusing to be restricted by the limitations of art management that is one-dimensional, it is perhaps that we’ll see venture further . What about the name what the hell does AWGE mean? “The first rule of AWGE is don’t ask questions about AWGE,” Rocky replied when asked by The New York Times. “No one needs to know what the letters stand for. We all know what it is, and that is how we want to keep it.” The crew’s profile has been raised in August, but when A$AP Rocky announced the aptly-titled AWGEST: a month-long takeover by AWGE and the A$AP Mob, which featured multiple record releases, culminating in the release of the Cozy Tapes Vol. Two and the launching of a new AWGE website and merch line. Seen frequently on A$AP Mob members in the run up to the website launch, the merch collection featured a selection, in addition to trucker hats in red, green or blue.

The website’s”About” section clearly lists the integral members of the AWGE team. Besides Robert Gallardo and Ian Connor, contributors are listed next to their creative roles: Matt Henson — Fashion, Shane Gonzales — Design, Kamil Abbas — Creative, Hidjifilms — Video, Ben Baller — Jewellery, Hec Lunas Frans — Producers. It is a who’s who of A$AP Mob affiliates. The photographer’s work is immediately recognizable for its media collage style references, and references to brands such as Palace and Goyard. Since the relaunch, the DIY aesthetic of Camera has become a staple during the A$ AP Mob networking platforms. The scope of AWGE has not been limited to music. In 2016 rumors of a possible collaboration with fashion critic favorite J.W. Anderson were verified, with Rocky often seen sporting the collection’s standout piece, a faux fur teddy jacket. Similarly, Rocky’s stand-out collaboration with GUESS was holistically conceptualized by the AWGE team. Buoyed by the success of their first collaborative collection, which sold out globally, and to coincide with the collaboration’s second iteration, AWGE presented the’A$AP Rocky x GUE$$ Clubhouse’. The initiation of the clubhouse, itself installation and a shop welcomed in attendance a who’s who of the Los Angeles creative scene. Although the day of the relaunch saw Rocky’s Instagram shed over 100,000 followers, this exceptional reimagining of his social media presence through bold, new visual aesthetics inspired many of the artist’s young followers to rethink their own Instagram profiles and ushered in a new era of iPhone curators. The film, a partnership with Red Bull, was a modern reworking of the cult French movie La Haine, shot by frequent A$AP Mob collaborator, Dexter Navy, also featuring London grime artist Skepta. The film AWGE flexed its muscle, a workout in expression.

 

 

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