Asap Rocky Best Lyrics
I noticed the Rocky has been on the move in a major way with his recent imprint AWGE.
This step is noticeable and asking more of him as a creative within the most potent culture. Expressed directly and for a bigger purpose than pushing himself into the spotlight. Asap Rocky Best Lyrics
Rocky collaborates with Ian Connor, Playboi Carti, and Luke Sabbat to name a few.
Definitely, it feels like art for the sake of expression. They’ve found an aesthetic and pressed forward with it in a vein similar to the influences he’s cited regularly. Master P’s No Limit and Houston’s DJ Screw. This is the same but on a higher level, the opportunity to reach more viewers and thus influence taste has never been higher.
This is what happens when someone that understands aesthetic has the money and time to build creatively. It reminds me of all that went into making Kanye’s MBDTF one of his most celebrated and in-depth works. All facets led to the experience of the music being phenomenal. And although Rocky isn’t as respected as a musician, he definitely has all the tools to make impact and influence visually.
Let’s take a dive and understand what’s likely to happen and where the movement could take us next.
Rocky would come to describe the relaunch of his Instagram as a’installation’, and it was that the world was introduced into 2 of the core members of AWGE: Tan Camera and Robert Gallardo. Gallardo and Camera (real name Kimi Selfridge), were credited as the masterminds behind the project, together with Gallardo taking the lead on creative management and Selfridge as responsible for much of the installation’s photography and design work. The scope of AWGE has not been limited to music, however. In 2016 rumors of a possible cooperation with fashion critic favorite J.W. Anderson were confirmed, with Rocky often seen sporting the collection’s standout piece, a faux fur teddy jacket. Likewise the AWGE team conceptualized Rocky collaboration with GUESS. Buoyed by the success of their first collaborative collection, which sold out globally, and to coincide with the collaboration’s second iteration, AWGE introduced the’A$AP Rocky x GUE$$ Clubhouse’. The launch of the clubhouse installation and a pop-up store welcomed in presence a who’s who of the Los Angeles scene that was creative. With these two high profile movies gaining wide-scale attention and millions of perspectives, AWGE remained very much behind the scenes. Be it clothes, music videos, or grand events, one thing is for certain: AWGE has surprises in store. When seen on any smartphone, Rocky’s feed could be scrolled through surpassing the richly squared format of Instagram at the time. In the middle of AWGEST, the AWGE enterprise unleashed what is perhaps the most complete realization of their vision their Midnight Rave in Los Angeles, thus far. Titled after Shane Gonzales’ punk-inspired label Midnight Studios, the Midnight Rave featured performances from international designer and DJ Virgil Abloh, along with members of the A$AP Mob. Set in an abandoned L.A. warehouse, the area was carefully curated with Midnight Rave branding as well as a moving L.E.D bar above the DJ booth. The photographer’s work is instantly recognizable for its media collage style references, and references to brands such as Goyard and Palace. Since the relaunch, the DIY aesthetic of Camera has become a staple throughout the A$ AP Mob’s social media platforms.
While, in and of itself, this undertaking was an important time for the artist’s aesthetic identity, it is perhaps noteworthy since the project of this AWGE collective, A$AP Rocky cabal of musicians, stylists, and creators. In this sense, it’s a testament to the desire for secrecy of the collective that whilst consistently putting out high profile content, AWGE has managed to continuously shroud itself. We reached out to some members of the crew, but got the same reply:”The first rule about AWGE is that you don’t talk about AWGE.” Besides the performances of the night, fans who were early enough were able AWGE, and to purchase a collaboration T-shirt Midnight Studios, by Abloh’s brand Off-White. Refusing to be confined by the constraints of one-dimensional art management, it is in this multi-disciplinary, box-less manner that we will see venture farther .
In describing her involvement to Complex, Selfridge says:”I made each collage by hand with many materials, including photos shot on 35mm film and Polaroid film.” Though the day of the relaunch saw Rocky’s Instagram lose over 100,000 followers, this exceptional reimagining of his social media presence through daring, new visual aesthetics inspired many of the artist’s young followers to rethink their own Instagram profiles and ushered in a new era of iPhone curators. AWGE and fast forward two years has stayed, by-and-large, a mysterious thing to all those who have followed the A$AP Mob. While the collective was shouted out by noteworthy A$ AP affiliate Ian Connor, he remained quiet on its objective. Since their first job, the collective’s logo has been spotted with nearly all the Mob’s creative endeavors. The crew’s profile has been raised in August, however, when A$AP Rocky declared the aptly-titled AWGEST: a month-long takeover by AWGE and the A$AP Mob, which featured multiple record releases, culminating in the release of this Cozy Tapes Vol. 2 and the launch of a new AWGE site and merch line. Seen on A$AP Mob members in the run up to the website launch, the merch collection featured a selection, as well as AWGE trucker hats in green, blue or red. What about the name itself — what the hell does AWGE mean? “The first rule of AWGE is don’t ask questions about AWGE,” Rocky replied when asked by The New York Times. “No one should know what the letters stand for. We know what it is, and that’s how we want to keep it.” Furthermore, in October of the same year, in the run up to the launch of Cozy Tapes Vol. 1, A$AP Rocky premiered the AWGE-directed short film “Money Man.” The film, a partnership with Red Bull, was a contemporary reworking of the cult French film La Haine, shot by frequent A$AP Mob collaborator, Dexter Navy, also featuring London grime artist Skepta. The film AWGE flexed a workout in expression, its muscle. The new awgeshit.com website gave fans their first look into the collective’s inner workings, removing the proverbial veil which had surrounded AWGE up till this point. The site’s”About” section clearly lists the members of their AWGE team. It’s a who’s who of A$AP Mob affiliates.