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Asap Rocky Best Outfits

The Creative non-profit

Asap Rocky Best Outfits

I noticed the Rocky has been on the move in a major way with his recent imprint AWGE.

This step is noticeable and asking more of him as a creative within the most potent culture. Expressed directly and for a bigger purpose than pushing himself into the spotlight. Asap Rocky Best Outfits

Rocky collaborates with Ian Connor, Playboi Carti, and Luke Sabbat to name a few.

Definitely, it feels like art for the sake of expression. They’ve found an aesthetic and pressed forward with it in a vein similar to the influences he’s cited regularly. Master P’s No Limit and Houston’s DJ Screw. This is the same but on a higher level, the opportunity to reach more viewers and thus influence taste has never been higher.

This is what happens when someone that understands aesthetic has the money and time to build creatively. It reminds me of all that went into making Kanye’s MBDTF one of his most celebrated and in-depth works. All facets led to the experience of the music being phenomenal. And although Rocky isn’t as respected as a musician, he definitely has all the tools to make impact and influence visually.

Let’s take a dive and understand what’s likely to happen and where the movement could take us next.

 

Rocky would come to describe the relaunch of his Instagram as a’installation’, and it was that the world was introduced into two of the core members of AWGE: Robert Gallardo and Tan Camera. The scope of AWGE hasn’t been limited to music. In 2016 rumors of a possible collaboration with fashion critic favorite J.W. Anderson were confirmed, with Rocky frequently seen sporting the collection’s standout piece, a faux fur teddy jacket. Likewise the stand-out collaboration with GUESS of Rocky was conceptualized by the AWGE team. Buoyed by the success of their first collaborative collection, which sold out globally, and to coincide with the collaboration’s second iteration, AWGE presented the’A$AP Rocky x GUE$$ Clubhouse’. The initiation of the clubhouse a store and installation welcomed in presence a who’s who of the Los Angeles scene. With these two high profile movies gaining wide-scale attention and countless perspectives, AWGE remained very much behind the scenes. Be it clothes, music videos, or grand events, one thing is for certain: AWGE has more surprises in store. In May 2015, A$AP Rocky relaunched his Instagram using a series of seamless, curated collages. Rocky’s feed could be scrolled through as a visual experience, transcending Instagram’s squared arrangement at the time when seen on any smartphone. In the midst of AWGEST, the AWGE enterprise unleashed what is possibly the most complete realization of their creative vision to date. Titled after Shane Gonzales’ tag Midnight Studios, the Midnight Rave featured performances from members of the A$ AP Mob themselves and DJ Virgil Abloh, along with designer. Set in an abandoned L.A. warehouse, the area was carefully curated using Midnight Rave branding in addition to a moving L.E.D bar above the DJ booth. The photographer’s work is instantly recognizable for its media collage style, pop-culture references, and references to brands like Palace and Goyard. Since the relaunch, the DIY aesthetic of Camera has become a staple during the A$ AP Mob media platforms.

It is perhaps notable as the inaugural project of the AWGE collective, the secret cabal of musicians, stylists, and founders of A$ AP Rocky while, in and of itself, this undertaking was an important time for the artist’s aesthetic identity. In this sense, it is a testament to the collective’s desire for secrecy that whilst consistently putting out high-profile content, AWGE has managed to shroud itself in mystery. We reached out to some members of the crew, but got the same answer:”The first rule about AWGE is you do not talk about AWGE.” In addition to the performances of the night, fans who were early enough were able to buy a collaboration T-shirt by the brand Off-White, Midnight Studios of Abloh, and AWGE. Refusing to be confined by the limitations of art direction that is one-dimensional, it’s perhaps that we’ll see AWGE venture further in the future.

In describing her participation to Sophisticated , Selfridge says:”I made each collage by hand with various materials, including photographs shot on 35mm film and Polaroid film.” Although the day of the relaunch saw Rocky’s Instagram lose over 100,000 followers, this unique reimagining of his social media presence through bold, new visual aesthetics motivated many of the artist’s youthful followers to rethink their own Instagram profiles and ushered in a new age of iPhone curators. Fast forward two years and AWGE has stayed, by-and-large. While AP affiliate Ian Connor often shouted out the collective, he stayed quiet. Since their first project, the emblem of the collective was seen in connection with nearly all the Mob endeavors. The crew’s profile was raised in August, however, when A$AP Rocky announced the aptly-titled AWGEST: a month-long takeover by AWGE and the A$AP Mob, which featured multiple album releases, culminating in the release of this Cozy Tapes Vol. Two and the launch of a new AWGE website and merch line. Seen frequently on A$AP Mob members in the run up to the site launch, the merch collection featured a selection, as well as AWGE trucker hats in red, green or blue. What about the title what the hell does AWGE mean? “The first rule of AWGE is do not ask questions about AWGE,” Rocky replied when asked by The New York Times. “No one needs to know what the letters stand for. We know what it is, and that is how we want to keep it.” The film, a partnership with Red Bull, was a contemporary reworking of the cult French film La Haine, shot by frequent A$AP Mob collaborator, Dexter Navy, and featuring London grime artist Skepta. The brief film AWGE flexed its muscle, a workout in cross-discipline expression. The new awgeshit.com site gave fans their first look into the collective’s inner workings, removing the proverbial veil that had surrounded AWGE up until this point. The website’s”About” section clearly lists the members of their AWGE team. It.

 

 

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