Asap Rocky Best Songs
I noticed the Rocky has been on the move in a major way with his recent imprint AWGE.
This step is noticeable and asking more of him as a creative within the most potent culture. Expressed directly and for a bigger purpose than pushing himself into the spotlight. Asap Rocky Best Songs
Rocky collaborates with Ian Connor, Playboi Carti, and Luke Sabbat to name a few.
Definitely, it feels like art for the sake of expression. They’ve found an aesthetic and pressed forward with it in a vein similar to the influences he’s cited regularly. Master P’s No Limit and Houston’s DJ Screw. This is the same but on a higher level, the opportunity to reach more viewers and thus influence taste has never been higher.
This is what happens when someone that understands aesthetic has the money and time to build creatively. It reminds me of all that went into making Kanye’s MBDTF one of his most celebrated and in-depth works. All facets led to the experience of the music being phenomenal. And although Rocky isn’t as respected as a musician, he definitely has all the tools to make impact and influence visually.
Let’s take a dive and understand what’s likely to happen and where the movement could take us next.
Rocky would come to describe the relaunch of his Instagram as a’installation’, and it was through this lens the world was introduced to 2 of the core members of AWGE: Robert Gallardo and Tan Camera. AWGE’s scope has not been restricted to music. In 2016 rumors of a possible collaboration with fashion critic favorite J.W. Anderson were verified, with Rocky often seen sporting the collection’s standout piece, a faux fur teddy coat. Similarly, Rocky collaboration with GUESS was conceptualized from the AWGE team. The initiation of the clubhouseitself a pop-up shop and installation motivated by a’90s treehouse, welcomed in presence a who’s who of the Los Angeles scene. Perhaps most importantly, AWGE branding has featured prominently on among the Mob’s most recent music videos; those for Playboi Carti’s breakout hit “Magnolia” and the posse cut homage to Raf Simons, “RAF.” With these two high-profile videos gaining wide-scale attention and countless perspectives, AWGE remained very much behind the scenes. Be music videos, it clothes, or events that are grand, one thing is for certain: AWGE has surprises in store. Rocky’s feed could be scrolled through as a visual experience, transcending Instagram’s squared format at the time, when seen on any smartphone. In the midst of AWGEST, the AWGE enterprise unleashed what is perhaps the realization of their vision to date. Titled after Shane Gonzales’ punk-inspired tag Midnight Studios, the Midnight Rave featured performances from designer and DJ Virgil Abloh, as well as members of the A$AP Mob. Set in an abandoned L.A. warehouse, the space was carefully curated using Midnight Rave branding as well as a moving L.E.D bar over the DJ booth. The photographer’s work is immediately recognizable for its media collage style, pop-culture references, and references to iconic brands such as Goyard and Palace. Since the relaunch, the DIY aesthetic of Camera has become a staple throughout the A$ AP Mob networking platforms.
It’s most notable since the inaugural project of the AWGE collective, the secret cabal of artists, stylists, and creators of A$ AP Rocky while, in and of itself, this undertaking was an important time for the artist identity. In this sense, it’s a testament to the desire for secrecy of the collective that even whilst always putting out articles that is high profile, AWGE has managed to shroud itself in mystery. We reached out to a few members of the team, but got the same answer:”The first rule about AWGE is you don’t talk about AWGE.” Besides the performances of the night, fans who were were able to buy a collaboration T-shirt by Abloh’s brand Off-White and AWGE. Refusing to be confined by the limitations of one-dimensional art management, it is perhaps which we will see venture farther .
In describing her involvement to Complex, Selfridge says:”I made each collage by hand with many materials, including photographs shot on 35mm film and Polaroid film.” Though the day of the relaunch watched Rocky’s Instagram lose over 100,000 followers, this exceptional reimagining of his social media presence through bold, new visual aesthetics motivated many of the artist’s youthful followers to rethink their own Instagram profiles and ushered in a new era of iPhone curators. AWGE and fast forward two years has remained, by-and-large. While AP affiliate Ian Connor shouted out the collective, he stayed quiet on its objective. Since their first job, the collective’s logo was spotted in connection with almost all of the Mob endeavors. The crew’s profile was raised in August, however, when A$AP Rocky declared the aptly-titled AWGEST: a month-long takeover by AWGE and the A$AP Mob, which featured multiple record releases, culminating in the launch of the Cozy Tapes Vol. Two and the launching of a new AWGE website and merch line. Seen on A$AP Mob members in the run up to the website launch, the merch collection featured AWGE trucker hats in blue, red or green, as well as a selection of AWGE branded t-shirts, which sold out almost instantly. What about the name what the hell does AWGE mean, anyhow? “No one should know what the letters stand for. We know what it is, and that’s how we want to keep it.” The film, a partnership with Red Bull, was a modern reworking of the cult French film La Haine, shot by regular A$AP Mob collaborator, Dexter Navy, also featuring London grime artist Skepta. The film AWGE flexed a workout in expression, its muscle. The new awgeshit.com site gave fans their first look into the collective’s inner workings, removing the proverbial veil which had surrounded AWGE up until this point. The website’s”About” section clearly lists the members of their AWGE team. In addition to Robert Gallardo and Ian Connor, contributors are listed alongside their creative roles: Matt Henson — Fashion, Shane Gonzales — Layout, Kamil Abbas — Creative, Hidjifilms — Video, Ben Baller — Jewellery, Hec Lunas Frans — Producers. It.