Asap Rocky Best Verses
I noticed the Rocky has been on the move in a major way with his recent imprint AWGE.
This step is noticeable and asking more of him as a creative within the most potent culture. Expressed directly and for a bigger purpose than pushing himself into the spotlight. Asap Rocky Best Verses
Rocky collaborates with Ian Connor, Playboi Carti, and Luke Sabbat to name a few.
Definitely, it feels like art for the sake of expression. They’ve found an aesthetic and pressed forward with it in a vein similar to the influences he’s cited regularly. Master P’s No Limit and Houston’s DJ Screw. This is the same but on a higher level, the opportunity to reach more viewers and thus influence taste has never been higher.
This is what happens when someone that understands aesthetic has the money and time to build creatively. It reminds me of all that went into making Kanye’s MBDTF one of his most celebrated and in-depth works. All facets led to the experience of the music being phenomenal. And although Rocky isn’t as respected as a musician, he definitely has all the tools to make impact and influence visually.
Let’s take a dive and understand what’s likely to happen and where the movement could take us next.
Moreover, in October of the same year, in the run up to the launch of Cozy Tapes Vol. 1, A$AP Rocky premiered the AWGE-directed short film “Money Man.” The movie, a partnership with Red Bull, was a contemporary reworking of the cult French movie La Haine, shot by regular A$AP Mob collaborator, Dexter Navy, and featuring London grime artist Skepta. The brief film AWGE flexed its muscle, a workout in cross-discipline expression. While, in and of itself, this undertaking was a significant time for the artist individuality, it is most notable since the project of this AWGE collective, the secret cabal of artists, stylists, and founders of A$ AP Rocky. AWGE and fast forward two years has stayed, by-and-large. He remained quiet, while AP affiliate Ian Connor shouted out the collective. Since their first project, the collective’s emblem has been spotted in connection with almost all of the Mob endeavors. The new awgeshit.com website gave fans their first look into the collective’s inner workings, removing the proverbial veil that had surrounded AWGE up till this point. The website’s”About” section clearly lists the members of their AWGE team. In addition to Robert Gallardo and Ian Connor, contributors are listed next to their creative roles: Matt Henson — Fashion, Shane Gonzales — Layout, Kamil Abbas — Creative, Hidjifilms — Video, Ben Baller — Jewellery, Hec Lunas Frans — Producers. It.
What about the title what the hell does AWGE mean? “No one should know what the letters stand for. We know what it is, and that is how we want to keep it.” When seen on any smartphone, Rocky’s feed could be scrolled through as a continuous visual experience, surpassing the richly squared format of Instagram. With these two high-profile movies gaining wide-scale attention and countless perspectives, AWGE remained very much behind the scenes. Besides the performances of the night, fans who were early enough were able AWGE, and to buy a collaboration T-shirt by Abloh’s brand Off-White, Midnight Studios. Refusing to be confined by the limitations of art management that is one-dimensional, it’s perhaps which we’ll see venture further in the future. The scope of AWGE has not been restricted to audio. In 2016 rumors of a potential collaboration with fashion critic favorite J.W. Anderson were confirmed, with Rocky frequently seen sporting the collection’s standout piece, a faux fur teddy coat. Likewise the stand-out collaboration with GUESS of Rocky was holistically conceptualized by the AWGE team. The launch of the clubhouseitself a pop-up shop and installation welcomed in presence a who’s who of the Los Angeles scene that was creative. Rocky would come to describe the relaunch of his Instagram as a’installation’, and it was that the world was introduced into 2 of AWGE’s core members: Tan Camera and Robert Gallardo. Gallardo and Camera (real name Kimi Selfridge), were imputed as the masterminds behind the project, together with Gallardo taking the lead on creative direction and Selfridge as responsible for much of the installation’s photography and design work.
Be it clothes, music videos, or events that are grand, one thing is for certain: AWGE has more surprises in store. The team’s profile was raised in August, but when A$AP Rocky declared the aptly-titled AWGEST: a month-long takeover by AWGE and the A$AP Mob, which featured several record releases, culminating in the release of this Cozy Tapes Vol. 2 and the launch of a new AWGE site and merch line. Seen on A$AP Mob members in the run up to the site launch, the merch collection featured AWGE trucker hats in red, green or blue, as well as a choice of AWGE branded t-shirts, which sold out instantly. In describing her participation to Complex, Selfridge says:”I made each collage by hand with many materials, including photos shot on 35mm film and Polaroid film.” Though the day of the relaunch saw Rocky’s Instagram lose over 100,000 followers, this unique reimagining of his social media presence through bold, new visual aesthetics motivated many of the artist’s young followers to rethink their own Instagram profiles and ushered in a new era of iPhone curators. The photographer’s work is instantly recognizable for its media collage style references, and references to brands like Palace and Goyard. Since the relaunch, Camera’s DIY aesthetic has become a staple throughout the A$AP Mob media platforms. In this sense, it’s a testament to the collective’s desire for secrecy that whilst consistently putting out high profile articles, AWGE has managed to continuously shroud itself in mystery. We reached out to some members of the team, but got the same answer:”The first rule about AWGE is that you do not talk about AWGE.” In the midst of AWGEST, the AWGE enterprise unleashed what is possibly the most complete realization of their vision their Midnight Rave in Los Angeles, thus far. Titled after Shane Gonzales’ punk-inspired tag Midnight Studios, the Midnight Rave featured performances from global designer and DJ Virgil Abloh, along with members of the A$AP Mob. Set in an abandoned L.A. warehouse, the area was carefully curated using Midnight Rave branding in addition to a moving L.E.D bar over the DJ booth.