Asap Rocky Birth Chart
I noticed the Rocky has been on the move in a major way with his recent imprint AWGE.
This step is noticeable and asking more of him as a creative within the most potent culture. Expressed directly and for a bigger purpose than pushing himself into the spotlight. Asap Rocky Birth Chart
Rocky collaborates with Ian Connor, Playboi Carti, and Luke Sabbat to name a few.
Definitely, it feels like art for the sake of expression. They’ve found an aesthetic and pressed forward with it in a vein similar to the influences he’s cited regularly. Master P’s No Limit and Houston’s DJ Screw. This is the same but on a higher level, the opportunity to reach more viewers and thus influence taste has never been higher.
This is what happens when someone that understands aesthetic has the money and time to build creatively. It reminds me of all that went into making Kanye’s MBDTF one of his most celebrated and in-depth works. All facets led to the experience of the music being phenomenal. And although Rocky isn’t as respected as a musician, he definitely has all the tools to make impact and influence visually.
Let’s take a dive and understand what’s likely to happen and where the movement could take us next.
Rocky would come to describe the relaunch of his Instagram as a’installation’, and it was through this lens the world was introduced to 2 of the core members of AWGE: Robert Gallardo and Tan Camera. Gallardo and Camera (real name Kimi Selfridge), were imputed as the masterminds behind the project, with Gallardo taking the lead on creative management and Selfridge as responsible for much of the installation’s photography and design work. AWGE’s scope has not been restricted to audio. In 2016 rumors of a possible collaboration with fashion critic favorite J.W. Anderson were confirmed, with Rocky frequently seen sporting the collection’s standout piece, a faux fur teddy jacket. Similarly, Rocky collaboration with GUESS was conceptualized from the AWGE team. The launch of the clubhouse installation and a shop motivated by a’90s treehouse, welcomed in attendance a who’s who of the Los Angeles scene that was creative. Perhaps most importantly, AWGE branding has featured prominently on among the Mob’s latest music videos; those for Playboi Carti’s breakout hit “Magnolia” and the posse cut homage to Raf Simons, “RAF.” With these two high-profile movies gaining wide-scale attention and millions of views, AWGE remained very much behind the scenes. Be music videos it clothing, or events that are expansive, one thing is for sure: AWGE has surprises in store. Rocky’s feed could be scrolled through transcending Instagram’s conventionally format at the time when seen on any smartphone. In the middle of AWGEST, the AWGE enterprise unleashed what is the most complete realization of the creative vision to date, their Midnight Rave in Los Angeles. Titled after Shane Gonzales’ punk-inspired tag Midnight Studios, the Midnight Rave featured performances from international designer and DJ Virgil Abloh, as well as members of the A$AP Mob. Set in an abandoned L.A. warehouse, the area was carefully curated using Midnight Rave branding as well as a moving L.E.D bar above the DJ booth. The photographer’s work is immediately recognizable for its mixed media collage style, pop-culture references, and references that are off-the-cuff to brands such as Palace and Goyard. During the A$ AP Mob’s social media platforms, the DIY aesthetic of Camera has become a staple since the relaunch.
It’s perhaps most notable since the project of the AWGE collective, the secret cabal of musicians, stylists, and founders of A$ AP Rocky while, in and of itself, this undertaking was a significant time for the artist’s aesthetic individuality. In this sense, it is a testament to the desire for secrecy of the collective that even whilst always putting out content, AWGE has managed to shroud itself in mystery. We reached out to a few members of the crew, but got the same answer:”The first rule about AWGE is you don’t talk about AWGE.” Besides the performances of the night, fans who were early enough were able AWGE, and to buy a collaboration T-shirt by Abloh’s brand Off-White, Midnight Studios. Refusing to be restricted by the constraints of art management that is one-dimensional, it is in this multi-disciplinary manner which we’ll see venture further .
In describing her involvement to Complex, Selfridge says:”I made each collage by hand with various materials, including photos shot on 35mm film and Polaroid film.” Though the day of the relaunch watched Rocky’s Instagram shed over 100,000 followers, this exceptional reimagining of his social media presence through daring, new visual aesthetics inspired many of the artist’s young followers to rethink their own Instagram profiles and ushered in a new era of iPhone curators. Fast forward two years and AWGE has stayed, by-and-large. While AP affiliate Ian Connor shouted out the collective, he remained quiet on its purpose. Since their first project, the emblem of the collective was spotted with almost all the Mob’s creative endeavors. The crew’s profile was raised in August, but when A$AP Rocky announced the aptly-titled AWGEST: a month-long takeover by AWGE and the A$AP Mob, which featured multiple record releases, culminating in the launch of the Cozy Tapes Vol. Two and the launch of a new AWGE site and merch line. Seen on A$AP Mob members in the run up to the website launch, the merch collection featured a selection, as well as trucker hats in green, blue or red. What about the title itself — what the hell does AWGE mean? “The first rule of AWGE is do not ask questions about AWGE,” Rocky replied when asked by The New York Times. “No one should know what the letters stand for. We all know what it is, and that’s how we want to keep it.” Furthermore, in October of the same year, in the run up to the launch of Cozy Tapes Vol. The film, a partnership with Red Bull, was a modern reworking of the cult French film La Haine, shot by frequent A$AP Mob collaborator, Dexter Navy, also featuring London grime artist Skepta. The film AWGE flexed its muscle, a workout in cross-discipline expression. The new awgeshit.com site gave fans their first look into the collective’s inner workings, removing the proverbial veil which had surrounded AWGE up until this point. The website’s”About” section clearly lists the integral members of the AWGE team. It.