Asap Rocky Bpm
I noticed the Rocky has been on the move in a major way with his recent imprint AWGE.
This step is noticeable and asking more of him as a creative within the most potent culture. Expressed directly and for a bigger purpose than pushing himself into the spotlight. Asap Rocky Bpm
Rocky collaborates with Ian Connor, Playboi Carti, and Luke Sabbat to name a few.
Definitely, it feels like art for the sake of expression. They’ve found an aesthetic and pressed forward with it in a vein similar to the influences he’s cited regularly. Master P’s No Limit and Houston’s DJ Screw. This is the same but on a higher level, the opportunity to reach more viewers and thus influence taste has never been higher.
This is what happens when someone that understands aesthetic has the money and time to build creatively. It reminds me of all that went into making Kanye’s MBDTF one of his most celebrated and in-depth works. All facets led to the experience of the music being phenomenal. And although Rocky isn’t as respected as a musician, he definitely has all the tools to make impact and influence visually.
Let’s take a dive and understand what’s likely to happen and where the movement could take us next.
Rocky would come to describe the relaunch of his Instagram as a’installation’, and it was that the world was introduced to two of AWGE’s core members: Tan Camera and Robert Gallardo. The scope of AWGE has not been limited to audio. In 2016 rumors of a possible collaboration with fashion critic favorite J.W. Anderson were confirmed, with Rocky often seen sporting the collection’s standout piece, a faux fur teddy jacket. Likewise the stand-out collaboration with GUESS of Rocky was conceptualized by the AWGE team. Buoyed by the success of their first collaborative collection, which sold out worldwide, and to coincide with the collaboration’s second iteration, AWGE presented the’A$AP Rocky x GUE$$ Clubhouse’. The initiation of the clubhouse, itself a store and installation welcomed in presence a who’s who of the Los Angeles creative scene. Perhaps most notably, AWGE branding has featured prominently on among the Mob’s most recent music videos; those for Playboi Carti’s breakout hit “Magnolia” and the posse cut homage to Raf Simons, “RAF.” With these two high-profile movies gaining wide-scale attention and millions of views, AWGE remained very much behind the scenes. Be music videos it clothing, or events, one thing is for certain: AWGE has more surprises in store. When seen on any smartphone, Rocky’s feed could be scrolled through surpassing the richly squared format of Instagram at the time. In the middle of AWGEST, the AWGE enterprise unleashed what is perhaps the most complete realization of their vision their Midnight Rave in Los Angeles, thus far. Titled after Shane Gonzales’ label Midnight Studios, the Midnight Rave featured performances from DJ Virgil Abloh and designer, as well as members of the A$ AP Mob themselves. Set in an abandoned L.A. warehouse, the space was carefully curated with Midnight Rave branding as well as a moving L.E.D bar above the DJ booth. The photographer’s work is immediately recognizable for its media collage style references, and off-the-cuff references to brands like Goyard and Palace. During the A$ AP Mob’s social networking platforms, Camera’s DIY aesthetic has become a staple since the relaunch.
While, in and of itself, this undertaking was an important time for the artist identity, it’s perhaps notable since the inaugural project of this AWGE collective, the secret cabal of musicians, stylists, and creators of A$ AP Rocky. In this sense, it is a testament to the collective’s desire for secrecy that whilst consistently putting out high profile articles, AWGE has managed to continuously shroud itself. We reached out to some members of the crew, but got the same answer:”The first rule about AWGE is you don’t talk about AWGE.” Besides the performances of the night, fans who were early enough were able to purchase a collaboration T-shirt by the brand Off-White, Midnight Studios of Abloh, and AWGE. Refusing to be restricted by the constraints of art management, it is perhaps which we’ll see venture farther in the future.
In describing her participation to Complex, Selfridge says:”I made each collage by hand with many materials, including photos shot on 35mm film and Polaroid film.” Although the day of the relaunch watched Rocky’s Instagram shed over 100,000 followers, this exceptional reimagining of his social media presence through daring, new visual aesthetics inspired many of the artist’s young followers to rethink their own Instagram profiles and ushered in a new era of iPhone curators. AWGE and fast forward two decades has stayed, by-and-large. He stayed quiet on its purpose while notable A$ AP affiliate Ian Connor often shouted out the collective. Since their first job, the collective’s emblem was spotted in connection with almost all of the Mob endeavors. The team’s profile has been raised in August, however, when A$AP Rocky declared the aptly-titled AWGEST: a month-long takeover by AWGE and the A$AP Mob, which featured several record releases, culminating in the launch of the Cozy Tapes Vol. 2 and the launching of a new AWGE website and merch line. Seen frequently on A$AP Mob members in the run up to the site launch, the merch collection featured a selection, in addition to AWGE trucker hats in green, blue or red. What about the name what the hell does AWGE mean? “The first rule of AWGE is don’t ask questions about AWGE,” Rocky replied when asked by The New York Times. “No one should know what the letters stand for. We know what it is, and that is how we want to keep it.” 1, A$AP Rocky premiered the AWGE-directed short film “Money Man.” The film, a partnership with Red Bull, was a contemporary reworking of the cult French movie La Haine, shot by frequent A$AP Mob collaborator, Dexter Navy, and featuring London grime artist Skepta. The brief film AWGE flexed its muscle, an exercise in expression. The site’s”About” section clearly lists the members of their AWGE team. Besides Robert Gallardo and Ian Connor, contributors are listed alongside their creative roles: Matt Henson — Fashion, Shane Gonzales — Design, Kamil Abbas — Creative, Hidjifilms — Video, Ben Baller — Jewellery, Hec Lunas Frans — Producers. It.