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Asap Rocky Clothes

The Creative non-profit

Asap Rocky Clothes

I noticed the Rocky has been on the move in a major way with his recent imprint AWGE.

This step is noticeable and asking more of him as a creative within the most potent culture. Expressed directly and for a bigger purpose than pushing himself into the spotlight. Asap Rocky Clothes

Rocky collaborates with Ian Connor, Playboi Carti, and Luke Sabbat to name a few.

Definitely, it feels like art for the sake of expression. They’ve found an aesthetic and pressed forward with it in a vein similar to the influences he’s cited regularly. Master P’s No Limit and Houston’s DJ Screw. This is the same but on a higher level, the opportunity to reach more viewers and thus influence taste has never been higher.

This is what happens when someone that understands aesthetic has the money and time to build creatively. It reminds me of all that went into making Kanye’s MBDTF one of his most celebrated and in-depth works. All facets led to the experience of the music being phenomenal. And although Rocky isn’t as respected as a musician, he definitely has all the tools to make impact and influence visually.

Let’s take a dive and understand what’s likely to happen and where the movement could take us next.

 

The movie, a partnership with Red Bull, was a modern reworking of the cult French film La Haine, shot by frequent A$AP Mob collaborator, Dexter Navy, and featuring London grime artist Skepta. The film AWGE flexed a workout in cross-discipline expression, its muscle. While, in and of itself, this undertaking was a significant time for the artist identity, it is most notable since the inaugural project of this AWGE collective, A$AP Rocky cabal of musicians, stylists, and founders. Fast forward two years and AWGE has stayed, by-and-large. He stayed quiet on its objective while noteworthy A$ AP affiliate Ian Connor often shouted out the collective. Since their first project, the collective’s emblem has been spotted in connection with nearly all the Mob endeavors. The new awgeshit.com website gave fans their first look into the collective’s inner workings, removing the proverbial veil which had surrounded AWGE up till this point. The website’s”About” section clearly lists the integral members of their AWGE team. In addition to Robert Gallardo and Ian Connor, contributors are listed alongside their creative roles: Matt Henson — Fashion, Shane Gonzales — Layout, Kamil Abbas — Creative, Hidjifilms — Video, Ben Baller — Jewellery, Hec Lunas Frans — Producers. It.

What about the title itself — what the hell does AWGE mean? “The first rule of AWGE is do not ask questions about AWGE,” Rocky replied when asked by The New York Times. “No one needs to know what the letters stand for. We know what it is, and that is how we want to keep it.” In May 2015, A$AP Rocky relaunched his Instagram with a series of seamless, curated collages. When viewed on any smartphone, Rocky’s feed could be scrolled through transcending Instagram’s conventionally squared format at the time. Perhaps most notably, AWGE branding has featured prominently on two of the Mob’s latest music videos; those for Playboi Carti’s breakout hit “Magnolia” and the posse cut homage to Raf Simons, “RAF.” With these two high-profile videos gaining wide-scale attention and countless perspectives, AWGE remained very much behind the scenes. Besides the night’s performances, fans who were early enough were able AWGE, and to purchase a limited collaboration T-shirt by Abloh’s brand Off-White, Midnight Studios. Refusing to be restricted by the limitations of art direction that is one-dimensional, it is perhaps that we’ll see venture . The scope of AWGE hasn’t been limited to audio, however. In 2016 rumors of a potential collaboration with fashion critic favorite J.W. Anderson were verified, with Rocky frequently seen sporting the collection’s standout piece, a faux fur teddy jacket. Likewise the AWGE team holistically conceptualized the stand-out collaboration with GUESS of Rocky. The initiation of the clubhouse installation and a pop-up shop welcomed in presence a who’s who of the Los Angeles scene. Rocky would come to describe the relaunch of his Instagram as a’installation’, and it was the world was introduced to 2 of the core members of AWGE: Tan Camera and Robert Gallardo.

Be events, music videos, or it clothing, one thing is for sure: AWGE has surprises in store. The crew’s profile has been raised in August, but when A$AP Rocky announced the aptly-titled AWGEST: a month-long takeover by AWGE and the A$AP Mob, which featured multiple record releases, culminating in the release of this Cozy Tapes Vol. Two and the launch of a new AWGE website and merch line. Seen frequently on A$AP Mob members in the run up to the site launch, the merch collection featured AWGE trucker hats in blue, red or green, as well as a choice. In describing her participation to Complex, Selfridge says:”I made each collage by hand with various materials, including photographs shot on 35mm film and Polaroid film.” Although the day of the relaunch watched Rocky’s Instagram lose over 100,000 followers, this unique reimagining of his social media presence through daring, new visual aesthetics motivated many of the artist’s young followers to rethink their own Instagram profiles and ushered in a new age of iPhone curators. The photographer’s work is immediately recognizable for its mixed media collage style references, and references that are off-the-cuff to brands such as Palace and Goyard. Since the relaunch, Camera’s DIY aesthetic has become a staple during the A$AP Mob media platforms. In this sense, it is a testament to the desire for secrecy of the collective that whilst consistently putting out content, AWGE has managed to shroud itself. We reached out to a few members of the team, but got the same reply:”The first rule about AWGE is that you don’t talk about AWGE.” In the midst of AWGEST, the AWGE enterprise unleashed what is perhaps the realization of the creative vision to date, their Midnight Rave in Los Angeles. Titled after Shane Gonzales’ tag Midnight Studios, the Midnight Rave featured performances from DJ Virgil Abloh and international designer, as well as members of the A$ AP Mob. Set in an abandoned L.A. warehouse, the area was carefully curated with Midnight Rave branding as well as a moving L.E.D bar above the DJ booth.

 

 

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