Austin,TX 78704
Jordan@projectnewsense.com

Asap Rocky Concert Schedule

The Creative non-profit

Asap Rocky Concert Schedule

I noticed the Rocky has been on the move in a major way with his recent imprint AWGE.

This step is noticeable and asking more of him as a creative within the most potent culture. Expressed directly and for a bigger purpose than pushing himself into the spotlight. Asap Rocky Concert Schedule

Rocky collaborates with Ian Connor, Playboi Carti, and Luke Sabbat to name a few.

Definitely, it feels like art for the sake of expression. They’ve found an aesthetic and pressed forward with it in a vein similar to the influences he’s cited regularly. Master P’s No Limit and Houston’s DJ Screw. This is the same but on a higher level, the opportunity to reach more viewers and thus influence taste has never been higher.

This is what happens when someone that understands aesthetic has the money and time to build creatively. It reminds me of all that went into making Kanye’s MBDTF one of his most celebrated and in-depth works. All facets led to the experience of the music being phenomenal. And although Rocky isn’t as respected as a musician, he definitely has all the tools to make impact and influence visually.

Let’s take a dive and understand what’s likely to happen and where the movement could take us next.

 

Rocky would come to describe the relaunch of his Instagram as a’digital installation’, and it was through this lens the world was introduced into two of the core members of AWGE: Tan Camera and Robert Gallardo. AWGE’s scope hasn’t been restricted to audio, however. In 2016 rumors of a possible cooperation with fashion critic favorite J.W. Anderson were confirmed, with Rocky often seen sporting the collection’s standout piece, a faux fur teddy jacket. Similarly, the AWGE team conceptualized Rocky’s stand-out collaboration with GUESS. The launch of the clubhouse, itself a pop-up store and installation welcomed in attendance a who’s who of the Los Angeles scene that was creative. With these two high-profile videos gaining wide-scale attention and millions of perspectives, AWGE remained very much behind the scenes. Be it clothing, music videos, or events, one thing is for sure: AWGE has surprises in store. In May 2015, A$AP Rocky relaunched his Instagram with a collection of seamless, curated collages. When seen on any smartphone, Rocky’s feed could be scrolled through as a constant experience, transcending Instagram’s conventionally squared arrangement at the time. In the midst of AWGEST, the AWGE enterprise unleashed what is the realization of the creative vision to date. Titled after Shane Gonzales’ punk-inspired tag Midnight Studios, the Midnight Rave featured performances from DJ Virgil Abloh and designer, along with members of the A$ AP Mob. Set in an abandoned L.A. warehouse, the area was carefully curated with Midnight Rave branding in addition to a moving L.E.D bar above the DJ booth. The photographer’s work is instantly recognizable for its media collage style, pop-culture references, and references that are off-the-cuff to iconic brands such as Goyard and Palace. Throughout the A$ AP Mob’s social media platforms, Camera’s DIY aesthetic has become a staple since the relaunch.

While, in and of itself, this undertaking was an important time for the artist’s aesthetic individuality, it’s perhaps noteworthy as the inaugural project of this AWGE collective, A$AP Rocky’s secret cabal of musicians, stylists, and creators. In this sense, it is a testament to the collective’s desire for secrecy that whilst always putting out high profile content, AWGE has managed to continuously shroud itself in mystery. We reached out to a few members of the team, but got the same answer:”The first rule about AWGE is that you don’t talk about AWGE.” Besides the performances of the night, fans who were were able AWGE, and to buy a limited collaboration T-shirt by Abloh’s brand Off-White, Midnight Studios. Refusing to be confined by the limitations of art direction that is one-dimensional, it is perhaps in this multi-disciplinary manner that we’ll see venture further .

In describing her participation to Sophisticated , Selfridge says:”I made each collage by hand with many materials, including photographs shot on 35mm film and Polaroid film.” Though the day of the relaunch saw Rocky’s Instagram shed over 100,000 followers, this unique reimagining of his social media presence through bold, new visual aesthetics motivated many of the artist’s young followers to rethink their own Instagram profiles and ushered in a new age of iPhone curators. AWGE and fast forward two decades has stayed, by-and-large, a mysterious thing to those who’ve followed the A$AP Mob. While the collective was often shouted out by noteworthy A$ AP affiliate Ian Connor, he remained quiet. Since their first job, the logo of the collective has been seen in connection with nearly all the Mob endeavors. The crew’s profile was raised in August, but when A$AP Rocky declared the aptly-titled AWGEST: a month-long takeover by AWGE and the A$AP Mob, which featured several album releases, culminating in the launch of this Cozy Tapes Vol. 2 and the launching of a new AWGE website and merch line. Seen often on A$AP Mob members in the run up to the site launch, the merch collection featured trucker hats in blue, red or green, in addition to a choice of AWGE branded t-shirts, which sold out almost immediately. What about the name itself — what the hell does AWGE mean, anyhow? “No one needs to know what the letters stand for. We all know what it is, and that’s how we want to keep it.” 1, A$AP Rocky premiered the AWGE-directed short film “Money Man.” The movie, a partnership with Red Bull, was a contemporary reworking of the cult French film La Haine, shot by frequent A$AP Mob collaborator, Dexter Navy, and featuring London grime artist Skepta. The film was AWGE bending its muscle, an exercise in expression. The new awgeshit.com site gave fans their first look into the collective’s inner workings, removing the proverbial veil which had surrounded AWGE up till this point. The site’s”About” section clearly lists the integral members of the AWGE team. It.

 

 

>