Austin,TX 78704
Jordan@projectnewsense.com

Asap Rocky Concerts

The Creative non-profit

Asap Rocky Concerts

I noticed the Rocky has been on the move in a major way with his recent imprint AWGE.

This step is noticeable and asking more of him as a creative within the most potent culture. Expressed directly and for a bigger purpose than pushing himself into the spotlight. Asap Rocky Concerts

Rocky collaborates with Ian Connor, Playboi Carti, and Luke Sabbat to name a few.

Definitely, it feels like art for the sake of expression. They’ve found an aesthetic and pressed forward with it in a vein similar to the influences he’s cited regularly. Master P’s No Limit and Houston’s DJ Screw. This is the same but on a higher level, the opportunity to reach more viewers and thus influence taste has never been higher.

This is what happens when someone that understands aesthetic has the money and time to build creatively. It reminds me of all that went into making Kanye’s MBDTF one of his most celebrated and in-depth works. All facets led to the experience of the music being phenomenal. And although Rocky isn’t as respected as a musician, he definitely has all the tools to make impact and influence visually.

Let’s take a dive and understand what’s likely to happen and where the movement could take us next.

 

Rocky would come to describe the relaunch of his Instagram as a’installation’, and it was the world was introduced to two of AWGE’s core members: Robert Gallardo and Tan Camera. Gallardo and Camera (real name Kimi Selfridge), were imputed as the masterminds behind the project, with Gallardo taking the lead on creative direction and Selfridge as responsible for much of the installation’s photography and design work. The scope of AWGE has not been limited to audio. In 2016 rumors of a possible cooperation with fashion critic favorite J.W. Anderson were confirmed, with Rocky often seen sporting the collection’s standout piece, a faux fur teddy coat. Similarly, the AWGE team conceptualized the stand-out collaboration with GUESS of Rocky. The launch of the clubhouse installation and a shop welcomed in attendance a who’s who of the Los Angeles creative scene. Perhaps most notably, AWGE branding has featured prominently on among the Mob’s most recent music videos; those for Playboi Carti’s breakout hit “Magnolia” and the posse cut homage to Raf Simons, “RAF.” With these two high profile movies gaining wide-scale attention and millions of views, AWGE remained very much behind the scenes. Be grand events, music videos, or it clothing, one thing is for certain: AWGE has more surprises in store. When viewed on any smartphone, Rocky’s feed could be scrolled through as a visual experience, transcending Instagram’s conventionally format at the time. In the midst of AWGEST, the AWGE enterprise unleashed what is the realization of the vision to date, their Midnight Rave in Los Angeles. Titled after Shane Gonzales’ punk-inspired label Midnight Studios, the Midnight Rave featured performances from DJ Virgil Abloh and international designer, along with members of the A$ AP Mob. Set in an abandoned L.A. warehouse, the space was carefully curated using Midnight Rave branding in addition to a moving L.E.D bar over the DJ booth. The photographer’s work is immediately recognizable for its media collage style, pop-culture references, and references to brands such as Goyard and Palace. Since the relaunch, Camera’s DIY aesthetic has become a staple throughout the A$AP Mob’s social media platforms.

It’s most noteworthy as the inaugural project of this AWGE collective, the secret cabal of musicians, stylists, and founders of A$ AP Rocky while, in and of itself, this undertaking was a significant time for the artist identity. In this sense, it’s a testament to the collective’s desire for secrecy that even whilst always putting out content, AWGE has managed to shroud itself. We reached out to some members of the team, but got the same answer:”The first rule about AWGE is you don’t talk about AWGE.” Besides the performances of the night, fans who were early enough were able AWGE, and to purchase a collaboration T-shirt Midnight Studios, by Abloh’s brand Off-White. Refusing to be confined by the limitations of art direction, it is perhaps that we will see AWGE venture further in the future.

In describing her involvement to Sophisticated , Selfridge says:”I made each collage by hand with many materials, including photographs shot on 35mm film and Polaroid film.” Though the day of the relaunch watched Rocky’s Instagram shed over 100,000 followers, this unique reimagining of his social media presence through bold, new visual aesthetics inspired many of the artist’s youthful followers to rethink their own Instagram profiles and ushered in a new era of iPhone curators. Fast forward two years and AWGE has remained, by-and-large. He remained quiet on its purpose, while notable A$ AP affiliate Ian Connor shouted out the collective. Since their first job, the collective’s emblem has been seen in connection with almost all of the Mob endeavors. The team’s profile was raised in August, but when A$AP Rocky declared the aptly-titled AWGEST: a month-long takeover by AWGE and the A$AP Mob, which featured several record releases, culminating in the launch of this Cozy Tapes Vol. Two and the launch of a new AWGE site and merch line. Seen on A$AP Mob members in the run up to the site launch, the merch collection featured a selection of AWGE, which sold out almost immediately, as well as AWGE trucker hats in green, blue or red. What about the title what the hell does AWGE mean, anyway? “The first rule of AWGE is do not ask questions about AWGE,” Rocky replied when asked by The New York Times. “No one needs to know what the letters stand for. We all know what it is, and that’s how we want to keep it.” Moreover, in October of the same year, in the run up to the launch of Cozy Tapes Vol. 1, A$AP Rocky premiered the AWGE-directed short film “Money Man.” The movie, a partnership with Red Bull, was a modern reworking of the cult French movie La Haine, shot by frequent A$AP Mob collaborator, Dexter Navy, also featuring London grime artist Skepta. The film was AWGE flexing a workout in cross-discipline expression, its muscle. The site’s”About” section clearly lists the members of their AWGE team. It.

 

 

>