Asap Rocky Discography
I noticed the Rocky has been on the move in a major way with his recent imprint AWGE.
This step is noticeable and asking more of him as a creative within the most potent culture. Expressed directly and for a bigger purpose than pushing himself into the spotlight. Asap Rocky Discography
Rocky collaborates with Ian Connor, Playboi Carti, and Luke Sabbat to name a few.
Definitely, it feels like art for the sake of expression. They’ve found an aesthetic and pressed forward with it in a vein similar to the influences he’s cited regularly. Master P’s No Limit and Houston’s DJ Screw. This is the same but on a higher level, the opportunity to reach more viewers and thus influence taste has never been higher.
This is what happens when someone that understands aesthetic has the money and time to build creatively. It reminds me of all that went into making Kanye’s MBDTF one of his most celebrated and in-depth works. All facets led to the experience of the music being phenomenal. And although Rocky isn’t as respected as a musician, he definitely has all the tools to make impact and influence visually.
Let’s take a dive and understand what’s likely to happen and where the movement could take us next.
In the middle of AWGEST, the AWGE enterprise unleashed what is the most complete realization of their creative vision to date, their Midnight Rave in Los Angeles. Titled after Shane Gonzales’ tag Midnight Studios, the Midnight Rave featured performances from DJ Virgil Abloh and global designer, as well as members of the A$ AP Mob. Set in an abandoned L.A. warehouse, the space was carefully curated using Midnight Rave branding in addition to a moving L.E.D bar above the DJ booth. With these two high-profile videos gaining wide-scale attention and countless perspectives, AWGE remained very much behind the scenes. In describing her participation to Sophisticated , Selfridge says:”I made each collage by hand with various materials, including photos shot on 35mm film and Polaroid film.” Be music videos it clothing, or events that are grand, one thing is for sure: AWGE has more surprises in store. Rocky would come to describe the relaunch of his Instagram as a’installation’, and it was through this lens the world was introduced into two of AWGE’s core members: Tan Camera and Robert Gallardo. While, in and of itself, this undertaking was a significant time for the artist’s aesthetic identity, it is most noteworthy as the project of the AWGE collective, A$AP Rocky’s secret cabal of artists, stylists, and founders. Fast forward two decades and AWGE has stayed, by-and-large. While noteworthy A$AP affiliate Ian Connor shouted out the collective, he remained quiet. Since their first job, the collective’s logo was seen with almost all the Mob endeavors.
When seen on any smartphone, Rocky’s feed could be scrolled through as a continuous visual experience, surpassing the richly squared format of Instagram at the time. In this sense, it’s a testament to the desire for secrecy of the collective that whilst always putting out articles that is high profile, AWGE has managed to shroud itself in mystery. We reached out to some members of the team, but got the same reply:”The first rule about AWGE is that you do not talk about AWGE.” Besides the night’s performances, fans who were were able to purchase a collaboration T-shirt Midnight Studios, by Abloh’s brand Off-White, and AWGE. Refusing to be restricted by the limitations of art management, it is perhaps which we’ll see venture in the future. What about the name itself — what the hell does AWGE mean, anyhow? “No one needs to know what the letters stand for. We all know what it is, and that is how we want to keep it.” The team’s profile was raised in August, but when A$AP Rocky declared the aptly-titled AWGEST: a month-long takeover by AWGE and the A$AP Mob, which featured several record releases, culminating in the release of this Cozy Tapes Vol. 2 and the launch of a new AWGE website and merch line. Seen often on A$AP Mob members in the run up to the site launch, the merch collection featured trucker hats in blue, red or green, in addition to a selection of branded t-shirts, which sold out immediately.
The new awgeshit.com site gave fans their first look into the collective’s inner workings, removing the proverbial veil that had surrounded AWGE up till this point. The site’s”About” section clearly lists the members of their AWGE team. It. The photographer’s work is immediately recognizable for its mixed media collage style references, and off-the-cuff references to iconic brands such as Palace and Goyard. Throughout the A$ AP Mob networking platforms, the DIY aesthetic of Camera has become a staple since the relaunch. The scope of AWGE has not been limited to audio, however. In 2016 rumors of a possible cooperation with fashion critic favorite J.W. Anderson were confirmed, with Rocky frequently seen sporting the collection’s standout piece, a faux fur teddy coat. Similarly, Rocky’s stand-out collaboration with GUESS was conceptualized by the AWGE team. The launch of the clubhouse, itself installation and a pop-up shop inspired by a’90s treehouse, welcomed in attendance a who’s who of the Los Angeles scene that was creative. Although the day of the relaunch saw Rocky’s Instagram lose over 100,000 followers, this exceptional reimagining of his social media presence through bold, new visual aesthetics inspired many of the artist’s young followers to rethink their own Instagram profiles and ushered in a new era of iPhone curators. The film, a partnership with Red Bull, was a contemporary reworking of the cult French movie La Haine, shot by frequent A$AP Mob collaborator, Dexter Navy, also featuring London grime artist Skepta. The film was bending its muscle, a workout in cross-discipline expression.