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Asap Rocky Discogs

The Creative non-profit

Asap Rocky Discogs

I noticed the Rocky has been on the move in a major way with his recent imprint AWGE.

This step is noticeable and asking more of him as a creative within the most potent culture. Expressed directly and for a bigger purpose than pushing himself into the spotlight. Asap Rocky Discogs

Rocky collaborates with Ian Connor, Playboi Carti, and Luke Sabbat to name a few.

Definitely, it feels like art for the sake of expression. They’ve found an aesthetic and pressed forward with it in a vein similar to the influences he’s cited regularly. Master P’s No Limit and Houston’s DJ Screw. This is the same but on a higher level, the opportunity to reach more viewers and thus influence taste has never been higher.

This is what happens when someone that understands aesthetic has the money and time to build creatively. It reminds me of all that went into making Kanye’s MBDTF one of his most celebrated and in-depth works. All facets led to the experience of the music being phenomenal. And although Rocky isn’t as respected as a musician, he definitely has all the tools to make impact and influence visually.

Let’s take a dive and understand what’s likely to happen and where the movement could take us next.

 

Rocky would come to describe the relaunch of his Instagram as a’digital installation’, and it was through this lens that the world was introduced into two of the core members of AWGE: Robert Gallardo and Tan Camera. Gallardo and Camera (real name Kimi Selfridge), were credited as the masterminds behind the project, together with Gallardo taking the lead on creative direction and Selfridge as responsible for much of the installation’s photography and design work. The scope of AWGE hasn’t been restricted to audio. In 2016 rumors of a potential cooperation with fashion critic favorite J.W. Anderson were verified, with Rocky often seen sporting the collection’s standout piece, a faux fur teddy jacket. Similarly, Rocky collaboration with GUESS was holistically conceptualized from the AWGE team. The initiation of the clubhouse a shop and installation inspired by a’90s treehouse, welcomed in attendance a who’s who of the Los Angeles scene that was creative. Perhaps most importantly, AWGE branding has featured prominently on among the Mob’s latest music videos; those for Playboi Carti’s breakout hit “Magnolia” and the posse cut homage to Raf Simons, “RAF.” With these two high-profile videos gaining wide-scale attention and millions of views, AWGE remained very much behind the scenes. Be it clothing, music videos, or events, one thing is for sure: AWGE has surprises in store. When viewed on any smartphone, Rocky’s feed could be scrolled through as a visual experience, surpassing the richly squared arrangement of Instagram. In the middle of AWGEST, the AWGE enterprise unleashed what is the most complete realization of their vision to date, their Midnight Rave in Los Angeles. Titled after Shane Gonzales’ punk-inspired tag Midnight Studios, the Midnight Rave featured performances from DJ Virgil Abloh and global designer, along with members of the A$ AP Mob themselves. Set in an abandoned L.A. warehouse, the space was carefully curated with Midnight Rave branding in addition to a moving L.E.D bar over the DJ booth. The photographer’s work is instantly recognizable for its mixed media collage style references, and references that are off-the-cuff to iconic brands such as Goyard and Palace. During the A$ AP Mob’s social media platforms, Camera’s DIY aesthetic has become a staple since the relaunch.

It’s most notable since the inaugural project of the AWGE collective, the secret cabal of artists, stylists, and founders of A$ AP Rocky while, in and of itself, this undertaking was an important moment for the artist’s aesthetic individuality. In this sense, it’s a testament to the collective’s desire for secrecy that whilst always putting out high profile content, AWGE has managed to continuously shroud itself. We reached out to some members of the crew, but got the same reply:”The first rule about AWGE is you do not talk about AWGE.” Besides the performances of the night, fans who were were able to buy a collaboration T-shirt by Abloh’s brand Off-White and AWGE. Refusing to be confined by the constraints of art management that is one-dimensional, it’s perhaps in this multi-disciplinary manner that we’ll see venture in the future.

In describing her involvement to Sophisticated , Selfridge says:”I made each collage by hand with many materials, including photos shot on 35mm film and Polaroid film.” Although the day of the relaunch watched Rocky’s Instagram lose over 100,000 followers, this unique reimagining of his social media presence through bold, new visual aesthetics motivated many of the artist’s youthful followers to rethink their own Instagram profiles and ushered in a new era of iPhone curators. Fast forward two years and AWGE has stayed, by-and-large. While the collective was often shouted out by notable A$ AP affiliate Ian Connor, he remained quiet on its objective. Since their first project, the collective’s emblem was seen in connection with nearly all of the Mob’s creative endeavors. The team’s profile has been raised in August, but when A$AP Rocky announced the aptly-titled AWGEST: a month-long takeover by AWGE and the A$AP Mob, which featured several record releases, culminating in the release of this Cozy Tapes Vol. 2 and the launch of a new AWGE site and merch line. Seen often on A$AP Mob members in the run up to the website launch, the merch collection featured a selection, as well as trucker hats in red, green or blue. What about the name itself — what the hell does AWGE mean, anyway? “No one needs to know what the letters stand for. We all know what it is, and that is how we want to keep it.” Moreover, in October of the same year, in the run up to the launch of Cozy Tapes Vol. 1, A$AP Rocky premiered the AWGE-directed short film “Money Man.” The movie, a partnership with Red Bull, was a modern reworking of the cult French movie La Haine, shot by regular A$AP Mob collaborator, Dexter Navy, and featuring London grime artist Skepta. The short film was bending its muscle, a workout in cross-discipline expression. The new awgeshit.com website gave fans their first look into the collective’s inner workings, removing the proverbial veil that had surrounded AWGE up till this point. The site’s”About” section clearly lists the integral members of their AWGE team. Besides Robert Gallardo and Ian Connor, contributors are listed alongside their creative roles: Matt Henson — Fashion, Shane Gonzales — Layout, Kamil Abbas — Creative, Hidjifilms — Video, Ben Baller — Jewellery, Hec Lunas Frans — Producers. It.

 

 

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