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Asap Rocky Ethnicity

The Creative non-profit

Asap Rocky Ethnicity

I noticed the Rocky has been on the move in a major way with his recent imprint AWGE.

This step is noticeable and asking more of him as a creative within the most potent culture. Expressed directly and for a bigger purpose than pushing himself into the spotlight. Asap Rocky Ethnicity

Rocky collaborates with Ian Connor, Playboi Carti, and Luke Sabbat to name a few.

Definitely, it feels like art for the sake of expression. They’ve found an aesthetic and pressed forward with it in a vein similar to the influences he’s cited regularly. Master P’s No Limit and Houston’s DJ Screw. This is the same but on a higher level, the opportunity to reach more viewers and thus influence taste has never been higher.

This is what happens when someone that understands aesthetic has the money and time to build creatively. It reminds me of all that went into making Kanye’s MBDTF one of his most celebrated and in-depth works. All facets led to the experience of the music being phenomenal. And although Rocky isn’t as respected as a musician, he definitely has all the tools to make impact and influence visually.

Let’s take a dive and understand what’s likely to happen and where the movement could take us next.

 

Furthermore, in October of the same year, in the run up to the release of Cozy Tapes Vol. The movie, a partnership with Red Bull, was a contemporary reworking of the cult French film La Haine, shot by regular A$AP Mob collaborator, Dexter Navy, and featuring London grime artist Skepta. The brief film AWGE flexed an exercise in expression, its muscle. While, in and of itself, this undertaking was an important time for the artist identity, it’s perhaps most notable since the project of this AWGE collective, A$AP Rocky’s secret cabal of artists, stylists, and creators. AWGE and fast forward two decades has remained, by-and-large. While the collective was often shouted out by noteworthy A$ AP affiliate Ian Connor, he stayed quiet on its objective. Since their first project, the logo of the collective has been spotted in connection with almost all of the Mob endeavors. The new awgeshit.com website gave fans their first look into the collective’s inner workings, removing the proverbial veil that had surrounded AWGE up till this point. The website’s”About” section clearly lists the integral members of their AWGE team. It’s a who’s who of A$AP Mob affiliates.

What about the name what the hell does AWGE mean? “The first rule of AWGE is do not ask questions about AWGE,” Rocky replied when asked by The New York Times. “No one needs to know what the letters stand for. We know what it is, and that’s how we want to keep it.” In May 2015, A$AP Rocky relaunched his Instagram using a series of seamless, curated collages. When seen on any smartphone, Rocky’s feed could be scrolled through as a visual experience, surpassing the richly squared format of Instagram at the time. Perhaps most notably, AWGE branding has featured prominently on among the Mob’s most recent music videos; those for Playboi Carti’s breakout hit “Magnolia” and the posse cut homage to Raf Simons, “RAF.” With these two high profile videos gaining wide-scale attention and millions of perspectives, AWGE remained very much behind the scenes. Besides the performances of the night, fans who were early enough were able to purchase a limited collaboration T-shirt by the brand Off-White, Midnight Studios of Abloh, and AWGE. Refusing to be confined by the limitations of art direction, it’s in this multi-disciplinary way which we’ll see venture farther . The scope of AWGE has not been restricted to music. In 2016 rumors of a possible collaboration with fashion critic favorite J.W. Anderson were confirmed, with Rocky often seen sporting the collection’s standout piece, a faux fur teddy coat. Similarly, the AWGE team conceptualized Rocky collaboration with GUESS. Buoyed by the success of their first collaborative collection, which sold out globally, and to coincide with the collaboration’s second iteration, AWGE introduced the’A$AP Rocky x GUE$$ Clubhouse’. The launch of the clubhouseitself installation and a pop-up store motivated by a’90s treehouse, welcomed in presence a who’s who of the Los Angeles scene that was creative. Rocky would come to describe the relaunch of his Instagram as a’installation’, and it was through this lens the world was introduced into 2 of the core members of AWGE: Robert Gallardo and Tan Camera. Gallardo and Camera (actual name Kimi Selfridge), were imputed as the masterminds behind the project, together with Gallardo taking the lead on creative management and Selfridge as responsible for much of the installation’s photography and design work.

Be music videos it clothing, or events that are grand, one thing is for certain: AWGE has surprises in store. The team’s profile has been raised in August, but when A$AP Rocky declared the aptly-titled AWGEST: a month-long takeover by AWGE and the A$AP Mob, which featured multiple record releases, culminating in the launch of this Cozy Tapes Vol. Two and the launching of a new AWGE website and merch line. Seen on A$AP Mob members in the run up to the site launch, the merch collection featured trucker hats in green, blue or red, in addition to a choice. In describing her involvement to Complex, Selfridge says:”I made each collage by hand with various materials, including photos shot on 35mm film and Polaroid film.” Although the day of the relaunch saw Rocky’s Instagram shed over 100,000 followers, this unique reimagining of his social media presence through daring, new visual aesthetics motivated many of the artist’s young followers to rethink their own Instagram profiles and ushered in a new age of iPhone curators. The photographer’s work is instantly recognizable for its media collage style references, and references to iconic brands such as Goyard and Palace. During the A$ AP Mob’s social networking platforms, the DIY aesthetic of Camera has become a staple since the relaunch. In this sense, it’s a testament to the desire for secrecy of the collective that whilst consistently putting out content that is high-profile, AWGE has managed to continuously shroud itself in mystery. We reached out to a few members of the crew, but got the same reply:”The first rule about AWGE is you don’t talk about AWGE.” In the midst of AWGEST, the AWGE enterprise unleashed what is the realization of the creative vision their Midnight Rave in Los Angeles, to date. Titled after Shane Gonzales’ punk-inspired tag Midnight Studios, the Midnight Rave featured performances from DJ Virgil Abloh and international designer, as well as members of the A$ AP Mob themselves. Set in an abandoned L.A. warehouse, the space was carefully curated with Midnight Rave branding as well as a moving L.E.D bar above the DJ booth.

 

 

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