Asap Rocky Fashion
I noticed the Rocky has been on the move in a major way with his recent imprint AWGE.
This step is noticeable and asking more of him as a creative within the most potent culture. Expressed directly and for a bigger purpose than pushing himself into the spotlight. Asap Rocky Fashion
Rocky collaborates with Ian Connor, Playboi Carti, and Luke Sabbat to name a few.
Definitely, it feels like art for the sake of expression. They’ve found an aesthetic and pressed forward with it in a vein similar to the influences he’s cited regularly. Master P’s No Limit and Houston’s DJ Screw. This is the same but on a higher level, the opportunity to reach more viewers and thus influence taste has never been higher.
This is what happens when someone that understands aesthetic has the money and time to build creatively. It reminds me of all that went into making Kanye’s MBDTF one of his most celebrated and in-depth works. All facets led to the experience of the music being phenomenal. And although Rocky isn’t as respected as a musician, he definitely has all the tools to make impact and influence visually.
Let’s take a dive and understand what’s likely to happen and where the movement could take us next.
The movie, a partnership with Red Bull, was a modern reworking of the cult French movie La Haine, shot by regular A$AP Mob collaborator, Dexter Navy, and featuring London grime artist Skepta. The film AWGE flexed a workout in cross-discipline expression, its muscle. While, in and of itself, this undertaking was an important time for the artist’s aesthetic identity, it’s perhaps most noteworthy as the project of the AWGE collective, A$AP Rocky cabal of musicians, stylists, and founders. AWGE and fast forward two decades has remained, by-and-large, a mysterious entity to those who have followed the A$AP Mob. While noteworthy A$AP affiliate Ian Connor often shouted out the collective, he remained quiet. Since their first job, the collective’s emblem was spotted in connection with nearly all the Mob endeavors. The site’s”About” section clearly lists the integral members of their AWGE team. It.
What about the name what the hell does AWGE mean, anyway? “The first rule of AWGE is don’t ask questions about AWGE,” Rocky replied when asked by The New York Times. “No one should know what the letters stand for. We know what it is, and that is how we want to keep it.” Rocky’s feed could be scrolled through transcending Instagram’s conventionally format at the time, when seen on any smartphone. With these two high profile movies gaining wide-scale attention and countless perspectives, AWGE remained very much behind the scenes. Besides the performances of the night, fans who were were able AWGE, and to purchase a collaboration T-shirt by Abloh’s brand Off-White, Midnight Studios. Refusing to be restricted by the constraints of art management that is one-dimensional, it is perhaps in this multi-disciplinary manner that we’ll see AWGE venture further . The scope of AWGE has not been limited to audio. In 2016 rumors of a possible cooperation with fashion critic favorite J.W. Anderson were confirmed, with Rocky frequently seen sporting the collection’s standout piece, a faux fur teddy jacket. Similarly, the AWGE team conceptualized Rocky’s stand-out collaboration with GUESS. Buoyed by the success of their first collaborative collection, which sold out worldwide, and to coincide with the collaboration’s second iteration, AWGE introduced the’A$AP Rocky x GUE$$ Clubhouse’. The launch of the clubhouse, itself a shop and installation welcomed in attendance a who’s who of the Los Angeles scene that was creative. Rocky would come to describe the relaunch of his Instagram as a’digital installation’, and it was through this lens the world was introduced to 2 of the core members of AWGE: Robert Gallardo and Tan Camera.
Be events, music videos, or it clothes, one thing is for sure: AWGE has more surprises in store. The crew’s profile was raised in August, but when A$AP Rocky declared the aptly-titled AWGEST: a month-long takeover by AWGE and the A$AP Mob, which featured several album releases, culminating in the launch of this Cozy Tapes Vol. 2 and the launch of a new AWGE website and merch line. Seen on A$AP Mob members in the run up to the site launch, the merch collection featured trucker hats in red, green or blue, as well as a choice. In describing her participation to Sophisticated , Selfridge says:”I made each collage by hand with various materials, including photographs shot on 35mm film and Polaroid film.” Though the day of the relaunch saw Rocky’s Instagram shed over 100,000 followers, this exceptional reimagining of his social media presence through bold, new visual aesthetics inspired many of the artist’s young followers to rethink their own Instagram profiles and ushered in a new era of iPhone curators. The photographer’s work is immediately recognizable for its media collage style references, and off-the-cuff references to brands like Goyard and Palace. Since the relaunch, the DIY aesthetic of Camera has become a staple throughout the A$ AP Mob networking platforms. In this sense, it is a testament to the collective’s desire for secrecy that even whilst consistently putting out content, AWGE has managed to continuously shroud itself in mystery. We reached out to some members of the team, but got the same answer:”The first rule about AWGE is that you do not talk about AWGE.” In the middle of AWGEST, the AWGE enterprise unleashed what is the most complete realization of the creative vision to date. Titled after Shane Gonzales’ label Midnight Studios, the Midnight Rave featured performances from DJ Virgil Abloh and designer, along with members of the A$ AP Mob. Set in an abandoned L.A. warehouse, the area was carefully curated using Midnight Rave branding in addition to a moving L.E.D bar above the DJ booth.