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Asap Rocky Gf

The Creative non-profit

Asap Rocky Gf

I noticed the Rocky has been on the move in a major way with his recent imprint AWGE.

This step is noticeable and asking more of him as a creative within the most potent culture. Expressed directly and for a bigger purpose than pushing himself into the spotlight. Asap Rocky Gf

Rocky collaborates with Ian Connor, Playboi Carti, and Luke Sabbat to name a few.

Definitely, it feels like art for the sake of expression. They’ve found an aesthetic and pressed forward with it in a vein similar to the influences he’s cited regularly. Master P’s No Limit and Houston’s DJ Screw. This is the same but on a higher level, the opportunity to reach more viewers and thus influence taste has never been higher.

This is what happens when someone that understands aesthetic has the money and time to build creatively. It reminds me of all that went into making Kanye’s MBDTF one of his most celebrated and in-depth works. All facets led to the experience of the music being phenomenal. And although Rocky isn’t as respected as a musician, he definitely has all the tools to make impact and influence visually.

Let’s take a dive and understand what’s likely to happen and where the movement could take us next.

 

Rocky would come to describe the relaunch of his Instagram as a’installation’, and it was that the world was introduced to 2 of AWGE’s core members: Tan Camera and Robert Gallardo. AWGE’s scope has not been limited to music, however. In 2016 rumors of a potential cooperation with fashion critic favorite J.W. Anderson were verified, with Rocky often seen sporting the collection’s standout piece, a faux fur teddy coat. Similarly, Rocky’s stand-out collaboration with GUESS was conceptualized from the AWGE team. The launch of the clubhouse installation and a pop-up shop inspired by a’90s treehouse, welcomed in presence a who’s who of the Los Angeles scene that was creative. With these two high-profile videos gaining wide-scale attention and millions of perspectives, AWGE remained very much behind the scenes. Be it clothing, music videos, or events that are expansive, one thing is for certain: AWGE has surprises in store. In May 2015, A$AP Rocky relaunched his Instagram using a collection of seamless, curated collages. When viewed on any smartphone, Rocky’s feed could be scrolled through transcending Instagram’s conventionally squared arrangement at the moment. In the midst of AWGEST, the AWGE enterprise unleashed what is the most complete realization of the vision their Midnight Rave in Los Angeles, to date. Titled after Shane Gonzales’ tag Midnight Studios, the Midnight Rave featured performances from DJ Virgil Abloh and designer, along with members of the A$ AP Mob. Set in an abandoned L.A. warehouse, the space was carefully curated using Midnight Rave branding as well as a moving L.E.D bar above the DJ booth. The photographer’s work is immediately recognizable for its media collage style references, and references that are off-the-cuff to brands like Goyard and Palace. Since the relaunch, the DIY aesthetic of Camera has become a staple during the A$ AP Mob media platforms.

While, in and of itself, this undertaking was a significant time for the artist’s aesthetic identity, it is perhaps most notable as the inaugural project of this AWGE collective, A$AP Rocky cabal of musicians, stylists, and founders. In this sense, it is a testament to the desire for secrecy of the collective that whilst always putting out articles, AWGE has managed to shroud itself. We reached out to a few members of the team, but got the same answer:”The first rule about AWGE is you do not talk about AWGE.” Besides the night’s performances, fans who were were able AWGE, and to purchase a collaboration T-shirt by Abloh’s brand Off-White, Midnight Studios. Refusing to be confined by the constraints of art direction, it is perhaps which we will see venture further in the future.

In describing her participation to Complex, Selfridge says:”I made each collage by hand with many materials, including photographs shot on 35mm film and Polaroid film.” Though the day of the relaunch saw Rocky’s Instagram shed over 100,000 followers, this exceptional reimagining of his social media presence through daring, new visual aesthetics inspired many of the artist’s young followers to rethink their own Instagram profiles and ushered in a new age of iPhone curators. Fast forward two years and AWGE has stayed, by-and-large, a mysterious entity to those who’ve followed the A$AP Mob. While AP affiliate Ian Connor shouted out the collective, he stayed quiet on its objective. Since their first job, the collective’s logo was seen with almost all of the Mob endeavors. The team’s profile has been raised in August, however, when A$AP Rocky announced the aptly-titled AWGEST: a month-long takeover by AWGE and the A$AP Mob, which featured several album releases, culminating in the release of the Cozy Tapes Vol. Two and the launching of a new AWGE website and merch line. Seen frequently on A$AP Mob members in the run up to the website launch, the merch collection featured AWGE trucker hats in red, green or blue, in addition to a selection. What about the name itself — what the hell does AWGE mean? “The first rule of AWGE is don’t ask questions about AWGE,” Rocky replied when asked by The New York Times. “No one should know what the letters stand for. We know what it is, and that is how we want to keep it.” 1, A$AP Rocky premiered the AWGE-directed short film “Money Man.” The movie, a partnership with Red Bull, was a contemporary reworking of the cult French film La Haine, shot by frequent A$AP Mob collaborator, Dexter Navy, and featuring London grime artist Skepta. The film AWGE flexed its muscle, a workout in cross-discipline expression. The new awgeshit.com site gave fans their first look into the collective’s inner workings, removing the proverbial veil which had surrounded AWGE up until this point. The site’s”About” section clearly lists the members of their AWGE team. In addition to Robert Gallardo and Ian Connor, contributors are listed next to their creative roles: Matt Henson — Fashion, Shane Gonzales — Layout, Kamil Abbas — Creative, Hidjifilms — Video, Ben Baller — Jewellery, Hec Lunas Frans — Producers. It is a who’s who of A$AP Mob affiliates.

 

 

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