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Asap Rocky Girlfriend

The Creative non-profit

Asap Rocky Girlfriend

I noticed the Rocky has been on the move in a major way with his recent imprint AWGE.

This step is noticeable and asking more of him as a creative within the most potent culture. Expressed directly and for a bigger purpose than pushing himself into the spotlight. Asap Rocky Girlfriend

Rocky collaborates with Ian Connor, Playboi Carti, and Luke Sabbat to name a few.

Definitely, it feels like art for the sake of expression. They’ve found an aesthetic and pressed forward with it in a vein similar to the influences he’s cited regularly. Master P’s No Limit and Houston’s DJ Screw. This is the same but on a higher level, the opportunity to reach more viewers and thus influence taste has never been higher.

This is what happens when someone that understands aesthetic has the money and time to build creatively. It reminds me of all that went into making Kanye’s MBDTF one of his most celebrated and in-depth works. All facets led to the experience of the music being phenomenal. And although Rocky isn’t as respected as a musician, he definitely has all the tools to make impact and influence visually.

Let’s take a dive and understand what’s likely to happen and where the movement could take us next.

 

Moreover, in October of the same year, in the run up to the release of Cozy Tapes Vol. 1, A$AP Rocky premiered the AWGE-directed short film “Money Man.” The film, a partnership with Red Bull, was a contemporary reworking of the cult French movie La Haine, shot by regular A$AP Mob collaborator, Dexter Navy, also featuring London grime artist Skepta. The short film AWGE flexed its creative muscle, a workout in cross-discipline expression. While, in and of itself, this undertaking was an important time for the artist’s aesthetic individuality, it is perhaps notable since the project of this AWGE collective, the secret cabal of artists, stylists, and creators of A$ AP Rocky. AWGE and fast forward two years has remained, by-and-large. He remained quiet on its objective while notable A$ AP affiliate Ian Connor often shouted out the collective. Since their first job, the logo of the collective has been seen in connection with nearly all the Mob’s creative endeavors. The new awgeshit.com site gave fans their first look into the collective’s inner workings, removing the proverbial veil which had surrounded AWGE up till this point. The site’s”About” section clearly lists the members of the AWGE team. It is a who’s who of A$AP Mob affiliates.

What about the name what the hell does AWGE mean, anyhow? “The first rule of AWGE is don’t ask questions about AWGE,” Rocky replied when asked by The New York Times. “No one needs to know what the letters stand for. We know what it is, and that is how we want to keep it.” In May 2015, A$AP Rocky relaunched his Instagram with a collection of seamless, curated collages. Rocky’s feed could be scrolled through transcending Instagram’s squared arrangement at the moment when seen on any smartphone. Perhaps most importantly, AWGE branding has featured prominently on two of the Mob’s latest music videos; those for Playboi Carti’s breakout hit “Magnolia” and the posse cut homage to Raf Simons, “RAF.” With these two high-profile movies gaining wide-scale attention and countless perspectives, AWGE remained very much behind the scenes. Besides the performances of the night, fans who were early enough were able to purchase a limited collaboration T-shirt by Abloh’s brand Off-White and AWGE. Refusing to be confined by the limitations of art direction that is one-dimensional, it’s perhaps in this multi-disciplinary, box-less way that we’ll see venture farther . The scope of AWGE hasn’t been limited to audio. In 2016 rumors of a potential cooperation with fashion critic favorite J.W. Anderson were verified, with Rocky often seen sporting the collection’s standout piece, a faux fur teddy jacket. Likewise the AWGE team conceptualized Rocky collaboration with GUESS. Buoyed by the success of their first collaborative collection, which sold out globally, and to coincide with the collaboration’s second iteration, AWGE introduced the’A$AP Rocky x GUE$$ Clubhouse’. The initiation of the clubhouse, itself installation and a pop-up store welcomed in presence a who’s who of the Los Angeles creative scene. Rocky would come to describe the relaunch of his Instagram as a’digital installation’, and it was through this lens that the world was introduced into two of the core members of AWGE: Tan Camera and Robert Gallardo. Gallardo and Camera (real name Kimi Selfridge), were imputed as the masterminds behind the project, together with Gallardo taking the lead on creative management and Selfridge as responsible for much of the installation’s photography and design work.

Be it clothing, music videos, or events that are grand, one thing is for certain: AWGE has surprises in store. The team’s profile has been raised in August, however, when A$AP Rocky declared the aptly-titled AWGEST: a month-long takeover by AWGE and the A$AP Mob, which featured multiple album releases, culminating in the launch of the Cozy Tapes Vol. 2 and the launching of a new AWGE website and merch line. Seen on A$AP Mob members in the run up to the site launch, the merch collection featured trucker hats in red, green or blue, in addition to a selection. In describing her participation to Sophisticated , Selfridge says:”I made each collage by hand with various materials, including photos shot on 35mm film and Polaroid film.” Although the day of the relaunch saw Rocky’s Instagram lose over 100,000 followers, this unique reimagining of his social media presence through daring, new visual aesthetics inspired many of the artist’s youthful followers to rethink their own Instagram profiles and ushered in a new era of iPhone curators. The photographer’s work is instantly recognizable for its mixed media collage style references, and references to iconic brands such as Goyard and Palace. Throughout the A$ AP Mob media platforms, the DIY aesthetic of Camera has become a staple since the relaunch. In this sense, it’s a testament to the desire for secrecy of the collective that whilst consistently putting out content that is high profile, AWGE has managed to shroud itself in mystery. We reached out to a few members of the team, but got the same reply:”The first rule about AWGE is that you do not talk about AWGE.” In the middle of AWGEST, the AWGE enterprise unleashed what is possibly the most complete realization of their creative vision to date. Titled after Shane Gonzales’ tag Midnight Studios, the Midnight Rave featured performances from DJ Virgil Abloh and designer, as well as members of the A$ AP Mob themselves. Set in an abandoned L.A. warehouse, the space was carefully curated using Midnight Rave branding in addition to a moving L.E.D bar over the DJ booth.

 

 

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