Asap Rocky Instagram Page
I noticed the Rocky has been on the move in a major way with his recent imprint AWGE.
This step is noticeable and asking more of him as a creative within the most potent culture. Expressed directly and for a bigger purpose than pushing himself into the spotlight. Asap Rocky Instagram Page
Rocky collaborates with Ian Connor, Playboi Carti, and Luke Sabbat to name a few.
Definitely, it feels like art for the sake of expression. They’ve found an aesthetic and pressed forward with it in a vein similar to the influences he’s cited regularly. Master P’s No Limit and Houston’s DJ Screw. This is the same but on a higher level, the opportunity to reach more viewers and thus influence taste has never been higher.
This is what happens when someone that understands aesthetic has the money and time to build creatively. It reminds me of all that went into making Kanye’s MBDTF one of his most celebrated and in-depth works. All facets led to the experience of the music being phenomenal. And although Rocky isn’t as respected as a musician, he definitely has all the tools to make impact and influence visually.
Let’s take a dive and understand what’s likely to happen and where the movement could take us next.
Rocky would come to describe the relaunch of his Instagram as a’digital installation’, and it was that the world was introduced into 2 of AWGE’s core members: Tan Camera and Robert Gallardo. Gallardo and Camera (actual name Kimi Selfridge), were credited as the masterminds behind the project, with Gallardo taking the lead on creative management and Selfridge as responsible for much of the installation’s photography and design work. AWGE’s scope has not been limited to audio. In 2016 rumors of a potential collaboration with fashion critic favorite J.W. Anderson were confirmed, with Rocky frequently seen sporting the collection’s standout piece, a faux fur teddy coat. Likewise the stand-out collaboration with GUESS of Rocky was holistically conceptualized from the AWGE team. The initiation of the clubhouseitself a pop-up store and installation welcomed in presence a who’s who of the Los Angeles scene that was creative. With these two high profile videos gaining wide-scale attention and countless perspectives, AWGE remained very much behind the scenes. Be it clothes, music videos, or grand events, one thing is for certain: AWGE has surprises in store. In May 2015, A$AP Rocky relaunched his Instagram using a collection of seamless, curated collages. Rocky’s feed could be scrolled through transcending Instagram’s conventionally squared format at the moment, when viewed on any smartphone. In the middle of AWGEST, the AWGE enterprise unleashed what is the realization of the creative vision to date. Titled after Shane Gonzales’ punk-inspired tag Midnight Studios, the Midnight Rave featured performances from DJ Virgil Abloh and global designer, as well as members of the A$ AP Mob themselves. Set in an abandoned L.A. warehouse, the area was carefully curated using Midnight Rave branding as well as a moving L.E.D bar above the DJ booth. The photographer’s work is instantly recognizable for its media collage style references, and off-the-cuff references to iconic brands like Goyard and Palace. Throughout the A$ AP Mob media platforms, the DIY aesthetic of Camera has become a staple since the relaunch.
While, in and of itself, this undertaking was an important moment for the artist identity, it’s most notable as the inaugural project of this AWGE collective, the secret cabal of musicians, stylists, and founders of A$ AP Rocky. In this sense, it’s a testament to the collective’s desire for secrecy that even whilst consistently putting out articles, AWGE has managed to continuously shroud itself in mystery. We reached out to a few members of the crew, but got the same reply:”The first rule about AWGE is that you do not talk about AWGE.” Besides the performances of the night, fans who were were able to purchase a limited collaboration T-shirt by the brand Off-White, Midnight Studios of Abloh, and AWGE. Refusing to be confined by the limitations of one-dimensional art management, it is perhaps in this multi-disciplinary, box-less way that we will see venture further in the future.
In describing her participation to Complex, Selfridge says:”I made each collage by hand with various materials, including photographs shot on 35mm film and Polaroid film.” Although the day of the relaunch saw Rocky’s Instagram lose over 100,000 followers, this unique reimagining of his social media presence through bold, new visual aesthetics inspired many of the artist’s youthful followers to rethink their own Instagram profiles and ushered in a new age of iPhone curators. Fast forward two years and AWGE has remained, by-and-large. While the collective was often shouted out by notable A$ AP affiliate Ian Connor, he remained quiet on its purpose. Since their first job, the collective’s emblem was seen in connection with nearly all of the Mob endeavors. The crew’s profile was raised in August, however, when A$AP Rocky announced the aptly-titled AWGEST: a month-long takeover by AWGE and the A$AP Mob, which featured several record releases, culminating in the launch of the Cozy Tapes Vol. Two and the launch of a new AWGE site and merch line. Seen on A$AP Mob members in the run up to the website launch, the merch collection featured a selection, as well as AWGE trucker hats in red, green or blue. What about the name what the hell does AWGE mean? “The first rule of AWGE is don’t ask questions about AWGE,” Rocky replied when asked by The New York Times. “No one should know what the letters stand for. We know what it is, and that is how we want to keep it.” The movie, a partnership with Red Bull, was a contemporary reworking of the cult French movie La Haine, shot by frequent A$AP Mob collaborator, Dexter Navy, also featuring London grime artist Skepta. The film was AWGE flexing a workout in expression, its muscle. The new awgeshit.com site gave fans their first look into the collective’s inner workings, removing the proverbial veil which had surrounded AWGE up until this point. The website’s”About” section clearly lists the members of the AWGE team. It.