Asap Rocky Instagram
I noticed the Rocky has been on the move in a major way with his recent imprint AWGE.
This step is noticeable and asking more of him as a creative within the most potent culture. Expressed directly and for a bigger purpose than pushing himself into the spotlight. Asap Rocky Instagram
Rocky collaborates with Ian Connor, Playboi Carti, and Luke Sabbat to name a few.
Definitely, it feels like art for the sake of expression. They’ve found an aesthetic and pressed forward with it in a vein similar to the influences he’s cited regularly. Master P’s No Limit and Houston’s DJ Screw. This is the same but on a higher level, the opportunity to reach more viewers and thus influence taste has never been higher.
This is what happens when someone that understands aesthetic has the money and time to build creatively. It reminds me of all that went into making Kanye’s MBDTF one of his most celebrated and in-depth works. All facets led to the experience of the music being phenomenal. And although Rocky isn’t as respected as a musician, he definitely has all the tools to make impact and influence visually.
Let’s take a dive and understand what’s likely to happen and where the movement could take us next.
In the midst of AWGEST, the AWGE enterprise unleashed what is the most complete realization of their creative vision their Midnight Rave in Los Angeles, to date. Titled after Shane Gonzales’ punk-inspired label Midnight Studios, the Midnight Rave featured performances from DJ Virgil Abloh and designer, as well as members of the A$ AP Mob. Set in an abandoned L.A. warehouse, the area was carefully curated using Midnight Rave branding as well as a moving L.E.D bar above the DJ booth. Perhaps most importantly, AWGE branding has featured prominently on among the Mob’s most recent music videos; those for Playboi Carti’s breakout hit “Magnolia” and the posse cut homage to Raf Simons, “RAF.” With these two high-profile movies gaining wide-scale attention and countless perspectives, AWGE remained very much behind the scenes. In describing her involvement to Complex, Selfridge says:”I made each collage by hand with many materials, including photographs shot on 35mm film and Polaroid film.” Be it clothing, music videos, or events that are expansive, one thing is for sure: AWGE has surprises in store. Rocky would come to describe the relaunch of his Instagram as a’digital installation’, and it was through this lens the world was introduced into two of AWGE’s core members: Tan Camera and Robert Gallardo. While, in and of itself, this undertaking was a significant time for the artist’s aesthetic individuality, it is perhaps most noteworthy since the project of the AWGE collective, A$AP Rocky cabal of artists, stylists, and founders. AWGE and fast forward two decades has stayed, by-and-large. While the collective was shouted out by AP affiliate Ian Connor, he stayed quiet on its objective. Since their first job, the collective’s logo was seen in connection with almost all the Mob endeavors.
Rocky’s feed could be scrolled through as a constant experience, transcending Instagram’s conventionally squared arrangement at the time, when seen on any smartphone. In this sense, it is a testament to the collective’s desire for secrecy that whilst consistently putting out content that is high profile, AWGE has managed to shroud itself in mystery. We reached out to a few members of the crew, but got the same reply:”The first rule about AWGE is that you do not talk about AWGE.” In addition to the night’s performances, fans who were were able to purchase a limited collaboration T-shirt Midnight Studios, by Abloh’s brand Off-White, and AWGE. Refusing to be confined by the constraints of one-dimensional art direction, it is in this multi-disciplinary way that we will see venture farther . What about the name itself — what the hell does AWGE mean, anyhow? “The first rule of AWGE is don’t ask questions about AWGE,” Rocky replied when asked by The New York Times. “No one should know what the letters stand for. We all know what it is, and that is how we want to keep it.” The crew’s profile has been raised in August, but when A$AP Rocky announced the aptly-titled AWGEST: a month-long takeover by AWGE and the A$AP Mob, which featured multiple record releases, culminating in the launch of the Cozy Tapes Vol. Two and the launch of a new AWGE site and merch line. Seen often on A$AP Mob members in the run up to the website launch, the merch collection featured AWGE trucker hats in red, green or blue, in addition to a choice.
The website’s”About” section clearly lists the members of their AWGE team. Besides Robert Gallardo and Ian Connor, contributors are listed next to their creative roles: Matt Henson — Fashion, Shane Gonzales — Design, Kamil Abbas — Creative, Hidjifilms — Video, Ben Baller — Jewellery, Hec Lunas Frans — Producers. It’s a who’s who of A$AP Mob affiliates. The photographer’s work is instantly recognizable for its media collage style references, and off-the-cuff references to brands such as Palace and Goyard. Throughout the A$ AP Mob networking platforms, the DIY aesthetic of Camera has become a staple since the relaunch. The scope of AWGE hasn’t been limited to audio, however. In 2016 rumors of a potential collaboration with fashion critic favorite J.W. Anderson were confirmed, with Rocky frequently seen sporting the collection’s standout piece, a faux fur teddy coat. Similarly, the AWGE team holistically conceptualized the stand-out collaboration with GUESS of Rocky. Buoyed by the success of their first collaborative collection, which sold out worldwide, and to coincide with the collaboration’s second iteration, AWGE presented the’A$AP Rocky x GUE$$ Clubhouse’. The launch of the clubhouse installation and a pop-up shop inspired by a’90s treehouse, welcomed in presence a who’s who of the Los Angeles scene that was creative. Although the day of the relaunch saw Rocky’s Instagram shed over 100,000 followers, this unique reimagining of his social media presence through bold, new visual aesthetics inspired many of the artist’s youthful followers to rethink their own Instagram profiles and ushered in a new age of iPhone curators. 1, A$AP Rocky premiered the AWGE-directed short film “Money Man.” The film, a partnership with Red Bull, was a modern reworking of the cult French movie La Haine, shot by frequent A$AP Mob collaborator, Dexter Navy, and featuring London grime artist Skepta. The brief film was AWGE bending a workout in expression, its creative muscle.