Asap Rocky live love asap
I noticed the Rocky has been on the move in a major way with his recent imprint AWGE.
This step is noticeable and asking more of him as a creative within the most potent culture. Expressed directly and for a bigger purpose than pushing himself into the spotlight. Asap Rocky live love asap
Rocky collaborates with Ian Connor, Playboi Carti, and Luke Sabbat to name a few.
Definitely, it feels like art for the sake of expression. They’ve found an aesthetic and pressed forward with it in a vein similar to the influences he’s cited regularly. Master P’s No Limit and Houston’s DJ Screw. This is the same but on a higher level, the opportunity to reach more viewers and thus influence taste has never been higher.
This is what happens when someone that understands aesthetic has the money and time to build creatively. It reminds me of all that went into making Kanye’s MBDTF one of his most celebrated and in-depth works. All facets led to the experience of the music being phenomenal. And although Rocky isn’t as respected as a musician, he definitely has all the tools to make impact and influence visually.
Let’s take a dive and understand what’s likely to happen and where the movement could take us next.
Rocky would come to describe the relaunch of his Instagram as a’digital installation’, and it was that the world was introduced to two of AWGE’s core members: Robert Gallardo and Tan Camera. Gallardo and Camera (real name Kimi Selfridge), were imputed as the masterminds behind the project, together with Gallardo taking the lead on creative direction and Selfridge as responsible for much of the installation’s photography and design work. The scope of AWGE has not been restricted to music, however. In 2016 rumors of a potential cooperation with fashion critic favorite J.W. Anderson were confirmed, with Rocky often seen sporting the collection’s standout piece, a faux fur teddy coat. Likewise Rocky collaboration with GUESS was conceptualized from the AWGE team. Buoyed by the success of their first collaborative collection, which sold out globally, and to coincide with the collaboration’s second iteration, AWGE introduced the’A$AP Rocky x GUE$$ Clubhouse’. The launch of the clubhouse installation and a store welcomed in attendance a who’s who of the Los Angeles scene that was creative. Perhaps most notably, AWGE branding has featured prominently on among the Mob’s latest music videos; those for Playboi Carti’s breakout hit “Magnolia” and the posse cut homage to Raf Simons, “RAF.” With these two high-profile videos gaining wide-scale attention and countless perspectives, AWGE remained very much behind the scenes. Be music videos it clothes, or events, one thing is for sure: AWGE has more surprises in store. In May 2015, A$AP Rocky relaunched his Instagram with a series of seamless, curated collages. When viewed on any smartphone, Rocky’s feed could be scrolled through transcending the conventionally squared format of Instagram at the time. In the middle of AWGEST, the AWGE enterprise unleashed what is possibly the most complete realization of their creative vision their Midnight Rave in Los Angeles, thus far. Titled after Shane Gonzales’ punk-inspired label Midnight Studios, the Midnight Rave featured performances from DJ Virgil Abloh and global designer, along with members of the A$ AP Mob themselves. Set in an abandoned L.A. warehouse, the space was carefully curated with Midnight Rave branding as well as a moving L.E.D bar above the DJ booth. The photographer’s work is immediately recognizable for its media collage style references, and off-the-cuff references to iconic brands such as Palace and Goyard. During the A$ AP Mob’s social networking platforms, Camera’s DIY aesthetic has become a staple since the relaunch.
While, in and of itself, this undertaking was an important moment for the artist identity, it is perhaps most noteworthy since the inaugural project of this AWGE collective, A$AP Rocky cabal of artists, stylists, and creators. In this sense, it is a testament to the desire for secrecy of the collective that whilst always putting out high-profile articles, AWGE has managed to shroud itself in mystery. We reached out to a few members of the team, but got the same reply:”The first rule about AWGE is you do not talk about AWGE.” Besides the performances of the night, fans who were early enough were able to purchase a collaboration T-shirt by Abloh’s brand Off-White and AWGE. Refusing to be confined by the constraints of one-dimensional art direction, it’s perhaps which we’ll see AWGE venture in the future.
In describing her participation to Sophisticated , Selfridge says:”I made each collage by hand with many materials, including photographs shot on 35mm film and Polaroid film.” Though the day of the relaunch watched Rocky’s Instagram lose over 100,000 followers, this exceptional reimagining of his social media presence through daring, new visual aesthetics motivated many of the artist’s youthful followers to rethink their own Instagram profiles and ushered in a new era of iPhone curators. AWGE and fast forward two decades has remained, by-and-large, a mysterious entity to those who have followed the A$AP Mob. While the collective was shouted out by notable A$ AP affiliate Ian Connor, he remained quiet on its purpose. Since their first job, the collective’s logo has been seen with almost all of the Mob endeavors. The crew’s profile was raised in August, however, when A$AP Rocky announced the aptly-titled AWGEST: a month-long takeover by AWGE and the A$AP Mob, which featured several record releases, culminating in the release of this Cozy Tapes Vol. 2 and the launching of a new AWGE website and merch line. Seen frequently on A$AP Mob members in the run up to the website launch, the merch collection featured trucker hats in blue, red or green, as well as a choice. What about the name itself — what the hell does AWGE mean? “The first rule of AWGE is do not ask questions about AWGE,” Rocky replied when asked by The New York Times. “No one should know what the letters stand for. We know what it is, and that is how we want to keep it.” 1, A$AP Rocky premiered the AWGE-directed short film “Money Man.” The film, a partnership with Red Bull, was a modern reworking of the cult French movie La Haine, shot by regular A$AP Mob collaborator, Dexter Navy, also featuring London grime artist Skepta. The short film AWGE flexed an exercise in expression, its creative muscle. The website’s”About” section clearly lists the integral members of their AWGE team. In addition to Robert Gallardo and Ian Connor, contributors are listed next to their creative roles: Matt Henson — Fashion, Shane Gonzales — Layout, Kamil Abbas — Creative, Hidjifilms — Video, Ben Baller — Jewellery, Hec Lunas Frans — Producers. It.