Asap Rocky Lsd
I noticed the Rocky has been on the move in a major way with his recent imprint AWGE.
This step is noticeable and asking more of him as a creative within the most potent culture. Expressed directly and for a bigger purpose than pushing himself into the spotlight. Asap Rocky Lsd
Rocky collaborates with Ian Connor, Playboi Carti, and Luke Sabbat to name a few.
Definitely, it feels like art for the sake of expression. They’ve found an aesthetic and pressed forward with it in a vein similar to the influences he’s cited regularly. Master P’s No Limit and Houston’s DJ Screw. This is the same but on a higher level, the opportunity to reach more viewers and thus influence taste has never been higher.
This is what happens when someone that understands aesthetic has the money and time to build creatively. It reminds me of all that went into making Kanye’s MBDTF one of his most celebrated and in-depth works. All facets led to the experience of the music being phenomenal. And although Rocky isn’t as respected as a musician, he definitely has all the tools to make impact and influence visually.
Let’s take a dive and understand what’s likely to happen and where the movement could take us next.
Rocky would come to describe the relaunch of his Instagram as a’digital installation’, and it was the world was introduced into 2 of AWGE’s core members: Tan Camera and Robert Gallardo. The scope of AWGE hasn’t been limited to music, however. In 2016 rumors of a potential cooperation with fashion critic favorite J.W. Anderson were verified, with Rocky often seen sporting the collection’s standout piece, a faux fur teddy coat. Similarly, the AWGE team conceptualized the stand-out collaboration with GUESS of Rocky. The initiation of the clubhouse, itself installation and a store welcomed in presence a who’s who of the Los Angeles creative scene. With these two high-profile videos gaining wide-scale attention and countless perspectives, AWGE remained very much behind the scenes. Be music videos it clothing, or events that are grand, one thing is for certain: AWGE has more surprises in store. In May 2015, A$AP Rocky relaunched his Instagram with a collection of seamless, curated collages. When seen on any smartphone, Rocky’s feed could be scrolled through surpassing the richly squared arrangement of Instagram. In the midst of AWGEST, the AWGE enterprise unleashed what is perhaps the most complete realization of the vision to date. Titled after Shane Gonzales’ tag Midnight Studios, the Midnight Rave featured performances from members of the A$ AP Mob and DJ Virgil Abloh, along with designer. Set in an abandoned L.A. warehouse, the space was carefully curated with Midnight Rave branding as well as a moving L.E.D bar above the DJ booth. The photographer’s work is instantly recognizable for its media collage style references, and references to iconic brands like Goyard and Palace. Since the relaunch, Camera’s DIY aesthetic has become a staple throughout the A$AP Mob’s social networking platforms.
While, in and of itself, this undertaking was an important moment for the artist’s aesthetic identity, it is perhaps most notable since the inaugural project of this AWGE collective, the secret cabal of musicians, stylists, and creators of A$ AP Rocky. In this sense, it is a testament to the desire for secrecy of the collective that whilst always putting out articles that is high-profile, AWGE has managed to continuously shroud itself in mystery. We reached out to some members of the team, but got the same reply:”The first rule about AWGE is that you do not talk about AWGE.” In addition to the performances of the night, fans who were early enough were able AWGE, and to purchase a limited collaboration T-shirt by Abloh’s brand Off-White, Midnight Studios. Refusing to be restricted by the limitations of art management that is one-dimensional, it is perhaps that we’ll see venture .
In describing her involvement to Sophisticated , Selfridge says:”I made each collage by hand with many materials, including photographs shot on 35mm film and Polaroid film.” Although the day of the relaunch saw Rocky’s Instagram shed over 100,000 followers, this unique reimagining of his social media presence through daring, new visual aesthetics inspired many of the artist’s young followers to rethink their own Instagram profiles and ushered in a new age of iPhone curators. AWGE and fast forward two decades has stayed, by-and-large, a mysterious thing to those who have followed the A$AP Mob. While AP affiliate Ian Connor shouted out the collective, he stayed quiet on its purpose. Since their first job, the collective’s emblem was spotted with nearly all of the Mob endeavors. The team’s profile has been raised in August, but when A$AP Rocky declared the aptly-titled AWGEST: a month-long takeover by AWGE and the A$AP Mob, which featured several record releases, culminating in the release of this Cozy Tapes Vol. 2 and the launching of a new AWGE website and merch line. Seen often on A$AP Mob members in the run up to the site launch, the merch collection featured a choice of AWGE branded t-shirts, which sold out instantly, in addition to AWGE trucker hats in red, green or blue. What about the name what the hell does AWGE mean, anyway? “No one should know what the letters stand for. We know what it is, and that’s how we want to keep it.” Furthermore, in October of the same year, in the run up to the launch of Cozy Tapes Vol. The movie, a partnership with Red Bull, was a contemporary reworking of the cult French movie La Haine, shot by regular A$AP Mob collaborator, Dexter Navy, also featuring London grime artist Skepta. The film AWGE flexed its muscle, a workout in cross-discipline expression. The site’s”About” section clearly lists the integral members of the AWGE team. It.