Asap Rocky Lyrics
I noticed the Rocky has been on the move in a major way with his recent imprint AWGE.
This step is noticeable and asking more of him as a creative within the most potent culture. Expressed directly and for a bigger purpose than pushing himself into the spotlight. Asap Rocky Lyrics
Rocky collaborates with Ian Connor, Playboi Carti, and Luke Sabbat to name a few.
Definitely, it feels like art for the sake of expression. They’ve found an aesthetic and pressed forward with it in a vein similar to the influences he’s cited regularly. Master P’s No Limit and Houston’s DJ Screw. This is the same but on a higher level, the opportunity to reach more viewers and thus influence taste has never been higher.
This is what happens when someone that understands aesthetic has the money and time to build creatively. It reminds me of all that went into making Kanye’s MBDTF one of his most celebrated and in-depth works. All facets led to the experience of the music being phenomenal. And although Rocky isn’t as respected as a musician, he definitely has all the tools to make impact and influence visually.
Let’s take a dive and understand what’s likely to happen and where the movement could take us next.
Rocky would come to describe the relaunch of his Instagram as a’digital installation’, and it was the world was introduced to two of the core members of AWGE: Tan Camera and Robert Gallardo. Gallardo and Camera (actual name Kimi Selfridge), were credited as the masterminds behind the project, together with Gallardo taking the lead on creative direction and Selfridge as responsible for much of the installation’s photography and design work. The scope of AWGE hasn’t been restricted to music. In 2016 rumors of a potential cooperation with fashion critic favorite J.W. Anderson were verified, with Rocky often seen sporting the collection’s standout piece, a faux fur teddy coat. Likewise the AWGE team conceptualized the stand-out collaboration with GUESS of Rocky. The initiation of the clubhouseitself installation and a shop welcomed in attendance a who’s who of the Los Angeles scene that was creative. With these two high profile movies gaining wide-scale attention and millions of perspectives, AWGE remained very much behind the scenes. Be music videos it clothes, or events, one thing is for certain: AWGE has surprises in store. In May 2015, A$AP Rocky relaunched his Instagram using a series of seamless, curated collages. Rocky’s feed could be scrolled through as a visual experience, transcending Instagram’s conventionally arrangement at the moment, when seen on any smartphone. In the midst of AWGEST, the AWGE enterprise unleashed what is the most complete realization of the vision their Midnight Rave in Los Angeles, to date. Titled after Shane Gonzales’ punk-inspired tag Midnight Studios, the Midnight Rave featured performances from DJ Virgil Abloh and designer, along with members of the A$ AP Mob themselves. Set in an abandoned L.A. warehouse, the area was carefully curated with Midnight Rave branding in addition to a moving L.E.D bar above the DJ booth. The photographer’s work is immediately recognizable for its mixed media collage style, pop-culture references, and references that are off-the-cuff to iconic brands like Goyard and Palace. Throughout the A$ AP Mob media platforms, the DIY aesthetic of Camera has become a staple since the relaunch.
While, in and of itself, this undertaking was a significant time for the artist individuality, it is most noteworthy since the inaugural project of the AWGE collective, the secret cabal of musicians, stylists, and creators of A$ AP Rocky. In this sense, it is a testament to the desire for secrecy of the collective that whilst always putting out articles, AWGE has managed to shroud itself. We reached out to a few members of the team, but got the same reply:”The first rule about AWGE is you don’t talk about AWGE.” Besides the performances of the night, fans who were early enough were able to buy a collaboration T-shirt by Abloh’s brand Off-White and AWGE. Refusing to be confined by the limitations of art management that is one-dimensional, it is in this multi-disciplinary way which we will see venture further in the future.
In describing her participation to Sophisticated , Selfridge says:”I made each collage by hand with various materials, including photos shot on 35mm film and Polaroid film.” Though the day of the relaunch watched Rocky’s Instagram lose over 100,000 followers, this unique reimagining of his social media presence through bold, new visual aesthetics motivated many of the artist’s young followers to rethink their own Instagram profiles and ushered in a new age of iPhone curators. Fast forward two years and AWGE has remained, by-and-large, a mysterious thing to all those who’ve followed the A$AP Mob. While notable A$AP affiliate Ian Connor shouted out the collective, he remained quiet. Since their first job, the logo of the collective was seen in connection with nearly all of the Mob’s creative endeavors. The crew’s profile was raised in August, but when A$AP Rocky announced the aptly-titled AWGEST: a month-long takeover by AWGE and the A$AP Mob, which featured multiple record releases, culminating in the launch of the Cozy Tapes Vol. Two and the launch of a new AWGE site and merch line. Seen frequently on A$AP Mob members in the run up to the website launch, the merch collection featured a choice of AWGE, which sold out instantly, as well as AWGE trucker hats in green, blue or red. What about the title what the hell does AWGE mean, anyhow? “The first rule of AWGE is do not ask questions about AWGE,” Rocky replied when asked by The New York Times. “No one needs to know what the letters stand for. We know what it is, and that’s how we want to keep it.” Moreover, in October of the same year, in the run up to the launch of Cozy Tapes Vol. The film, a partnership with Red Bull, was a modern reworking of the cult French movie La Haine, shot by regular A$AP Mob collaborator, Dexter Navy, and featuring London grime artist Skepta. The film was bending an exercise in expression, its muscle. The site’s”About” section clearly lists the integral members of the AWGE team. It.