Asap Rocky Net Worth
I noticed the Rocky has been on the move in a major way with his recent imprint AWGE.
This step is noticeable and asking more of him as a creative within the most potent culture. Expressed directly and for a bigger purpose than pushing himself into the spotlight. Asap Rocky Net Worth
Rocky collaborates with Ian Connor, Playboi Carti, and Luke Sabbat to name a few.
Definitely, it feels like art for the sake of expression. They’ve found an aesthetic and pressed forward with it in a vein similar to the influences he’s cited regularly. Master P’s No Limit and Houston’s DJ Screw. This is the same but on a higher level, the opportunity to reach more viewers and thus influence taste has never been higher.
This is what happens when someone that understands aesthetic has the money and time to build creatively. It reminds me of all that went into making Kanye’s MBDTF one of his most celebrated and in-depth works. All facets led to the experience of the music being phenomenal. And although Rocky isn’t as respected as a musician, he definitely has all the tools to make impact and influence visually.
Let’s take a dive and understand what’s likely to happen and where the movement could take us next.
In the midst of AWGEST, the AWGE enterprise unleashed what is perhaps the realization of their creative vision their Midnight Rave in Los Angeles, to date. Titled after Shane Gonzales’ label Midnight Studios, the Midnight Rave featured performances from members of the A$ AP Mob themselves and DJ Virgil Abloh, along with international designer. Set in an abandoned L.A. warehouse, the area was carefully curated with Midnight Rave branding in addition to a moving L.E.D bar over the DJ booth. Perhaps most notably, AWGE branding has featured prominently on among the Mob’s most recent music videos; those for Playboi Carti’s breakout hit “Magnolia” and the posse cut homage to Raf Simons, “RAF.” With these two high-profile videos gaining wide-scale attention and millions of perspectives, AWGE remained very much behind the scenes. In describing her involvement to Sophisticated , Selfridge says:”I made each collage by hand with many materials, including photos shot on 35mm film and Polaroid film.” Be music videos it clothing, or events that are grand, one thing is for sure: AWGE has more surprises in store. Rocky would come to describe the relaunch of his Instagram as a’installation’, and it was the world was introduced to 2 of AWGE’s core members: Robert Gallardo and Tan Camera. While, in and of itself, this undertaking was a significant moment for the artist identity, it is perhaps notable as the project of the AWGE collective, the secret cabal of musicians, stylists, and founders of A$ AP Rocky. Fast forward two decades and AWGE has remained, by-and-large. While AP affiliate Ian Connor often shouted out the collective, he stayed quiet. Since their first job, the logo of the collective has been spotted in connection with almost all of the Mob endeavors.
When seen on any smartphone, Rocky’s feed could be scrolled through surpassing the richly squared format of Instagram at the time. In this sense, it is a testament to the collective’s desire for secrecy that even whilst always putting out content that is high-profile, AWGE has managed to shroud itself in mystery. We reached out to some members of the team, but got the same answer:”The first rule about AWGE is that you don’t talk about AWGE.” In addition to the night’s performances, fans who were were able to purchase a collaboration T-shirt by the brand Off-White, Midnight Studios of Abloh, and AWGE. Refusing to be confined by the limitations of art management that is one-dimensional, it is perhaps in this multi-disciplinary manner that we’ll see AWGE venture in the future. What about the name what the hell does AWGE mean, anyway? “No one needs to know what the letters stand for. We all know what it is, and that is how we want to keep it.” The team’s profile has been raised in August, however, when A$AP Rocky declared the aptly-titled AWGEST: a month-long takeover by AWGE and the A$AP Mob, which featured multiple record releases, culminating in the launch of this Cozy Tapes Vol. Two and the launch of a new AWGE site and merch line. Seen on A$AP Mob members in the run up to the site launch, the merch collection featured AWGE trucker hats in blue, red or green, as well as a selection.
The new awgeshit.com website gave fans their first look into the collective’s inner workings, removing the proverbial veil that had surrounded AWGE up till this point. The website’s”About” section clearly lists the integral members of their AWGE team. Besides Robert Gallardo and Ian Connor, contributors are listed next to their creative roles: Matt Henson — Fashion, Shane Gonzales — Layout, Kamil Abbas — Creative, Hidjifilms — Video, Ben Baller — Jewellery, Hec Lunas Frans — Producers. It is a who’s who of A$AP Mob affiliates. The photographer’s work is immediately recognizable for its mixed media collage style references, and references to brands such as Goyard and Palace. Throughout the A$ AP Mob’s social media platforms, Camera’s DIY aesthetic has become a staple since the relaunch. AWGE’s scope has not been restricted to music. In 2016 rumors of a potential cooperation with fashion critic favorite J.W. Anderson were confirmed, with Rocky often seen sporting the collection’s standout piece, a faux fur teddy coat. Similarly, the stand-out collaboration with GUESS of Rocky was holistically conceptualized by the AWGE team. The launch of the clubhouse a pop-up shop and installation inspired by a’90s treehouse, welcomed in attendance a who’s who of the Los Angeles scene that was creative. Although the day of the relaunch saw Rocky’s Instagram shed over 100,000 followers, this unique reimagining of his social media presence through bold, new visual aesthetics inspired many of the artist’s youthful followers to rethink their own Instagram profiles and ushered in a new era of iPhone curators. 1, A$AP Rocky premiered the AWGE-directed short film “Money Man.” The film, a partnership with Red Bull, was a modern reworking of the cult French movie La Haine, shot by frequent A$AP Mob collaborator, Dexter Navy, also featuring London grime artist Skepta. The film was flexing an exercise in cross-discipline expression, its creative muscle.