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Asap Rocky Outfits

The Creative non-profit

Asap Rocky Outfits

I noticed the Rocky has been on the move in a major way with his recent imprint AWGE.

This step is noticeable and asking more of him as a creative within the most potent culture. Expressed directly and for a bigger purpose than pushing himself into the spotlight. Asap Rocky Outfits

Rocky collaborates with Ian Connor, Playboi Carti, and Luke Sabbat to name a few.

Definitely, it feels like art for the sake of expression. They’ve found an aesthetic and pressed forward with it in a vein similar to the influences he’s cited regularly. Master P’s No Limit and Houston’s DJ Screw. This is the same but on a higher level, the opportunity to reach more viewers and thus influence taste has never been higher.

This is what happens when someone that understands aesthetic has the money and time to build creatively. It reminds me of all that went into making Kanye’s MBDTF one of his most celebrated and in-depth works. All facets led to the experience of the music being phenomenal. And although Rocky isn’t as respected as a musician, he definitely has all the tools to make impact and influence visually.

Let’s take a dive and understand what’s likely to happen and where the movement could take us next.

 

Rocky would come to describe the relaunch of his Instagram as a’installation’, and it was through this lens the world was introduced to 2 of the core members of AWGE: Robert Gallardo and Tan Camera. The scope of AWGE hasn’t been limited to audio. In 2016 rumors of a possible cooperation with fashion critic favorite J.W. Anderson were confirmed, with Rocky frequently seen sporting the collection’s standout piece, a faux fur teddy jacket. Likewise Rocky collaboration with GUESS was conceptualized by the AWGE team. The launch of the clubhouseitself a pop-up store and installation welcomed in attendance a who’s who of the Los Angeles scene. With these two high profile videos gaining wide-scale attention and countless views, AWGE remained very much behind the scenes. Be music videos it clothing, or grand events, one thing is for sure: AWGE has surprises in store. Rocky’s feed could be scrolled through transcending Instagram’s conventionally squared arrangement at the moment, when viewed on any smartphone. In the midst of AWGEST, the AWGE enterprise unleashed what is possibly the most complete realization of their vision their Midnight Rave in Los Angeles, thus far. Titled after Shane Gonzales’ punk-inspired tag Midnight Studios, the Midnight Rave featured performances from DJ Virgil Abloh and designer, as well as members of the A$ AP Mob. Set in an abandoned L.A. warehouse, the space was carefully curated using Midnight Rave branding as well as a moving L.E.D bar over the DJ booth. The photographer’s work is immediately recognizable for its media collage style, pop-culture references, and off-the-cuff references to iconic brands such as Palace and Goyard. Throughout the A$ AP Mob’s social networking platforms, the DIY aesthetic of Camera has become a staple since the relaunch.

It’s most notable as the project of this AWGE collective, the secret cabal of musicians, stylists, and founders of A$ AP Rocky while, in and of itself, this undertaking was an important moment for the artist identity. In this sense, it’s a testament to the desire for secrecy of the collective that whilst consistently putting out content that is high profile, AWGE has managed to shroud itself. We reached out to some members of the team, but got the same reply:”The first rule about AWGE is that you don’t talk about AWGE.” In addition to the night’s performances, fans who were were able to purchase a collaboration T-shirt by the brand Off-White, Midnight Studios of Abloh, and AWGE. Refusing to be confined by the constraints of art direction that is one-dimensional, it is perhaps which we will see venture .

In describing her involvement to Complex, Selfridge says:”I made each collage by hand with various materials, including photographs shot on 35mm film and Polaroid film.” Though the day of the relaunch saw Rocky’s Instagram shed over 100,000 followers, this unique reimagining of his social media presence through daring, new visual aesthetics motivated many of the artist’s youthful followers to rethink their own Instagram profiles and ushered in a new era of iPhone curators. Fast forward two years and AWGE has stayed, by-and-large, a mysterious entity to those who’ve followed the A$AP Mob. He stayed quiet, while notable A$ AP affiliate Ian Connor shouted out the collective. Since their first job, the collective’s emblem was spotted in connection with nearly all the Mob endeavors. The team’s profile has been raised in August, but when A$AP Rocky announced the aptly-titled AWGEST: a month-long takeover by AWGE and the A$AP Mob, which featured several record releases, culminating in the release of this Cozy Tapes Vol. 2 and the launching of a new AWGE site and merch line. Seen frequently on A$AP Mob members in the run up to the website launch, the merch collection featured a selection, as well as trucker hats in red, green or blue. What about the name itself — what the hell does AWGE mean, anyway? “No one needs to know what the letters stand for. We all know what it is, and that is how we want to keep it.” 1, A$AP Rocky premiered the AWGE-directed short film “Money Man.” The movie, a partnership with Red Bull, was a contemporary reworking of the cult French movie La Haine, shot by regular A$AP Mob collaborator, Dexter Navy, and featuring London grime artist Skepta. The film AWGE flexed an exercise in cross-discipline expression, its creative muscle. The new awgeshit.com website gave fans their first look into the collective’s inner workings, removing the proverbial veil which had surrounded AWGE up until this point. The website’s”About” section clearly lists the members of the AWGE team. It.

 

 

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