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Asap Rocky Praise

The Creative non-profit

Asap Rocky Praise

I noticed the Rocky has been on the move in a major way with his recent imprint AWGE.

This step is noticeable and asking more of him as a creative within the most potent culture. Expressed directly and for a bigger purpose than pushing himself into the spotlight. Asap Rocky Praise

Rocky collaborates with Ian Connor, Playboi Carti, and Luke Sabbat to name a few.

Definitely, it feels like art for the sake of expression. They’ve found an aesthetic and pressed forward with it in a vein similar to the influences he’s cited regularly. Master P’s No Limit and Houston’s DJ Screw. This is the same but on a higher level, the opportunity to reach more viewers and thus influence taste has never been higher.

This is what happens when someone that understands aesthetic has the money and time to build creatively. It reminds me of all that went into making Kanye’s MBDTF one of his most celebrated and in-depth works. All facets led to the experience of the music being phenomenal. And although Rocky isn’t as respected as a musician, he definitely has all the tools to make impact and influence visually.

Let’s take a dive and understand what’s likely to happen and where the movement could take us next.

 

In the midst of AWGEST, the AWGE enterprise unleashed what is the most complete realization of their vision to date, their Midnight Rave in Los Angeles. Titled after Shane Gonzales’ punk-inspired tag Midnight Studios, the Midnight Rave featured performances from designer and DJ Virgil Abloh, along with members of the A$AP Mob themselves. Set in an abandoned L.A. warehouse, the space was carefully curated using Midnight Rave branding as well as a moving L.E.D bar over the DJ booth. With these two high-profile movies gaining wide-scale attention and countless views, AWGE remained very much behind the scenes. In describing her involvement to Complex, Selfridge says:”I made each collage by hand with various materials, including photographs shot on 35mm film and Polaroid film.” Be it clothes, music videos, or grand events, one thing is for certain: AWGE has more surprises in store. Rocky would come to describe the relaunch of his Instagram as a’digital installation’, and it was through this lens the world was introduced into 2 of AWGE’s core members: Robert Gallardo and Tan Camera. While, in and of itself, this undertaking was an important time for the artist individuality, it is most notable as the project of this AWGE collective, A$AP Rocky cabal of artists, stylists, and founders. AWGE and fast forward two years has stayed, by-and-large, a mysterious entity to those who’ve followed the A$AP Mob. He remained quiet while notable A$ AP affiliate Ian Connor often shouted out the collective. Since their first project, the collective’s emblem has been spotted in connection with nearly all of the Mob endeavors.

In May 2015, A$AP Rocky relaunched his Instagram with a collection of seamless, curated collages. When viewed on any smartphone, Rocky’s feed could be scrolled through as a constant visual experience, surpassing the richly squared arrangement of Instagram. In this sense, it is a testament to the desire for secrecy of the collective that even whilst consistently putting out high profile content, AWGE has managed to shroud itself. We reached out to some members of the team, but got the same reply:”The first rule about AWGE is that you don’t talk about AWGE.” Besides the night’s performances, fans who were were able AWGE, and to purchase a collaboration T-shirt Midnight Studios, by Abloh’s brand Off-White. Refusing to be restricted by the constraints of art direction, it is perhaps which we’ll see venture further in the future. What about the title what the hell does AWGE mean? “The first rule of AWGE is don’t ask questions about AWGE,” Rocky replied when asked by The New York Times. “No one should know what the letters stand for. We know what it is, and that is how we want to keep it.” The team’s profile was raised in August, but when A$AP Rocky declared the aptly-titled AWGEST: a month-long takeover by AWGE and the A$AP Mob, which featured several record releases, culminating in the release of this Cozy Tapes Vol. Two and the launching of a new AWGE site and merch line. Seen frequently on A$AP Mob members in the run up to the site launch, the merch collection featured trucker hats in blue, green or red, in addition to a choice of AWGE, which sold out immediately.

The new awgeshit.com site gave fans their first look into the collective’s inner workings, removing the proverbial veil which had surrounded AWGE up until this point. The site’s”About” section clearly lists the members of the AWGE team. It is a who’s who of A$AP Mob affiliates. The photographer’s work is immediately recognizable for its mixed media collage style references, and off-the-cuff references to brands such as Palace and Goyard. Since the relaunch, Camera’s DIY aesthetic has become a staple during the A$AP Mob’s social networking platforms. The scope of AWGE hasn’t been limited to music, however. In 2016 rumors of a potential cooperation with fashion critic favorite J.W. Anderson were verified, with Rocky frequently seen sporting the collection’s standout piece, a faux fur teddy jacket. Likewise the AWGE team conceptualized the stand-out collaboration with GUESS of Rocky. The initiation of the clubhouse, itself a pop-up shop and installation welcomed in attendance a who’s who of the Los Angeles creative scene. Although the day of the relaunch saw Rocky’s Instagram lose over 100,000 followers, this unique reimagining of his social media presence through bold, new visual aesthetics inspired many of the artist’s young followers to rethink their own Instagram profiles and ushered in a new age of iPhone curators. Furthermore, in October of the same year, in the run up to the launch of Cozy Tapes Vol. The film, a partnership with Red Bull, was a contemporary reworking of the cult French movie La Haine, shot by regular A$AP Mob collaborator, Dexter Navy, and featuring London grime artist Skepta. The short film was AWGE bending its muscle, a workout in cross-discipline expression.

 

 

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