Asap Rocky Quotes
I noticed the Rocky has been on the move in a major way with his recent imprint AWGE.
This step is noticeable and asking more of him as a creative within the most potent culture. Expressed directly and for a bigger purpose than pushing himself into the spotlight. Asap Rocky Quotes
Rocky collaborates with Ian Connor, Playboi Carti, and Luke Sabbat to name a few.
Definitely, it feels like art for the sake of expression. They’ve found an aesthetic and pressed forward with it in a vein similar to the influences he’s cited regularly. Master P’s No Limit and Houston’s DJ Screw. This is the same but on a higher level, the opportunity to reach more viewers and thus influence taste has never been higher.
This is what happens when someone that understands aesthetic has the money and time to build creatively. It reminds me of all that went into making Kanye’s MBDTF one of his most celebrated and in-depth works. All facets led to the experience of the music being phenomenal. And although Rocky isn’t as respected as a musician, he definitely has all the tools to make impact and influence visually.
Let’s take a dive and understand what’s likely to happen and where the movement could take us next.
In the midst of AWGEST, the AWGE enterprise unleashed what is the realization of the vision their Midnight Rave in Los Angeles, to date. Titled after Shane Gonzales’ punk-inspired label Midnight Studios, the Midnight Rave featured performances from global designer and DJ Virgil Abloh, as well as members of the A$AP Mob. Set in an abandoned L.A. warehouse, the area was carefully curated using Midnight Rave branding in addition to a moving L.E.D bar above the DJ booth. With these two high-profile movies gaining wide-scale attention and countless perspectives, AWGE remained very much behind the scenes. In describing her participation to Sophisticated , Selfridge says:”I made each collage by hand with various materials, including photos shot on 35mm film and Polaroid film.” Be it clothes, music videos, or grand events, one thing is for certain: AWGE has surprises in store. Rocky would come to describe the relaunch of his Instagram as a’installation’, and it was the world was introduced to two of the core members of AWGE: Robert Gallardo and Tan Camera. Gallardo and Camera (real name Kimi Selfridge), were imputed as the masterminds behind the project, with Gallardo taking the lead on creative direction and Selfridge as responsible for much of the installation’s photography and design work. While, in and of itself, this undertaking was a significant moment for the artist individuality, it is perhaps most noteworthy as the project of the AWGE collective, A$AP Rocky’s secret cabal of artists, stylists, and founders. AWGE and fast forward two years has remained, by-and-large. While the collective was often shouted out by AP affiliate Ian Connor, he stayed quiet. Since their first job, the collective’s logo was seen in connection with almost all of the Mob’s creative endeavors.
In May 2015, A$AP Rocky relaunched his Instagram with a series of seamless, curated collages. When viewed on any smartphone, Rocky’s feed could be scrolled through as a continuous visual experience, surpassing the richly squared arrangement of Instagram at the moment. In this sense, it’s a testament to the desire for secrecy of the collective that whilst consistently putting out high-profile content, AWGE has managed to continuously shroud itself in mystery. We reached out to some members of the team, but got the same answer:”The first rule about AWGE is that you don’t talk about AWGE.” In addition to the night’s performances, fans who were early enough were able AWGE, and to purchase a limited collaboration T-shirt by Abloh’s brand Off-White, Midnight Studios. Refusing to be confined by the limitations of art direction that is one-dimensional, it’s perhaps which we will see venture further in the future. What about the title what the hell does AWGE mean, anyhow? “No one needs to know what the letters stand for. We know what it is, and that’s how we want to keep it.” The team’s profile has been raised in August, however, when A$AP Rocky announced the aptly-titled AWGEST: a month-long takeover by AWGE and the A$AP Mob, which featured multiple album releases, culminating in the launch of the Cozy Tapes Vol. Two and the launching of a new AWGE site and merch line. Seen frequently on A$AP Mob members in the run up to the site launch, the merch collection featured a choice, in addition to trucker hats in green, blue or red.
The new awgeshit.com site gave fans their first look into the collective’s inner workings, removing the proverbial veil that had surrounded AWGE up till this point. The site’s”About” section clearly lists the members of the AWGE team. Besides Robert Gallardo and Ian Connor, contributors are listed alongside their creative roles: Matt Henson — Fashion, Shane Gonzales — Design, Kamil Abbas — Creative, Hidjifilms — Video, Ben Baller — Jewellery, Hec Lunas Frans — Producers. It’s a who’s who of A$AP Mob affiliates. The photographer’s work is immediately recognizable for its mixed media collage style references, and references that are off-the-cuff to brands such as Goyard and Palace. Throughout the A$ AP Mob’s social networking platforms, Camera’s DIY aesthetic has become a staple since the relaunch. The scope of AWGE hasn’t been limited to audio, however. In 2016 rumors of a potential collaboration with fashion critic favorite J.W. Anderson were verified, with Rocky often seen sporting the collection’s standout piece, a faux fur teddy jacket. Likewise the AWGE team conceptualized Rocky’s stand-out collaboration with GUESS. The launch of the clubhouse installation and a pop-up shop motivated by a’90s treehouse, welcomed in presence a who’s who of the Los Angeles scene that was creative. Though the day of the relaunch saw Rocky’s Instagram shed over 100,000 followers, this unique reimagining of his social media presence through bold, new visual aesthetics inspired many of the artist’s young followers to rethink their own Instagram profiles and ushered in a new era of iPhone curators. Furthermore, in October of the same year, in the run up to the release of Cozy Tapes Vol. 1, A$AP Rocky premiered the AWGE-directed short film “Money Man.” The movie, a partnership with Red Bull, was a contemporary reworking of the cult French film La Haine, shot by frequent A$AP Mob collaborator, Dexter Navy, and featuring London grime artist Skepta. The short film was bending its creative muscle, a workout in cross-discipline expression.