Asap Rocky Real Name
I noticed the Rocky has been on the move in a major way with his recent imprint AWGE.
This step is noticeable and asking more of him as a creative within the most potent culture. Expressed directly and for a bigger purpose than pushing himself into the spotlight. Asap Rocky Real Name
Rocky collaborates with Ian Connor, Playboi Carti, and Luke Sabbat to name a few.
Definitely, it feels like art for the sake of expression. They’ve found an aesthetic and pressed forward with it in a vein similar to the influences he’s cited regularly. Master P’s No Limit and Houston’s DJ Screw. This is the same but on a higher level, the opportunity to reach more viewers and thus influence taste has never been higher.
This is what happens when someone that understands aesthetic has the money and time to build creatively. It reminds me of all that went into making Kanye’s MBDTF one of his most celebrated and in-depth works. All facets led to the experience of the music being phenomenal. And although Rocky isn’t as respected as a musician, he definitely has all the tools to make impact and influence visually.
Let’s take a dive and understand what’s likely to happen and where the movement could take us next.
Rocky would come to describe the relaunch of his Instagram as a’digital installation’, and it was through this lens the world was introduced to 2 of the core members of AWGE: Robert Gallardo and Tan Camera. Gallardo and Camera (actual name Kimi Selfridge), were credited as the masterminds behind the project, with Gallardo taking the lead on creative management and Selfridge as responsible for much of the installation’s photography and design work. AWGE’s scope hasn’t been restricted to music. In 2016 rumors of a possible collaboration with fashion critic favorite J.W. Anderson were confirmed, with Rocky often seen sporting the collection’s standout piece, a faux fur teddy coat. Similarly, Rocky collaboration with GUESS was conceptualized from the AWGE team. Buoyed by the success of their first collaborative collection, which sold out globally, and to coincide with the collaboration’s second iteration, AWGE introduced the’A$AP Rocky x GUE$$ Clubhouse’. The initiation of the clubhouse, itself a shop and installation welcomed in presence a who’s who of the Los Angeles scene that was creative. With these two high-profile videos gaining wide-scale attention and millions of perspectives, AWGE remained very much behind the scenes. Be events, music videos, or it clothes, one thing is for sure: AWGE has more surprises in store. In May 2015, A$AP Rocky relaunched his Instagram using a series of seamless, curated collages. When seen on any smartphone, Rocky’s feed could be scrolled through transcending the conventionally squared arrangement of Instagram at the moment. In the midst of AWGEST, the AWGE enterprise unleashed what is perhaps the realization of the creative vision their Midnight Rave in Los Angeles, thus far. Titled after Shane Gonzales’ label Midnight Studios, the Midnight Rave featured performances from global designer and DJ Virgil Abloh, along with members of the A$AP Mob. Set in an abandoned L.A. warehouse, the space was carefully curated with Midnight Rave branding in addition to a moving L.E.D bar over the DJ booth. The photographer’s work is immediately recognizable for its mixed media collage style references, and references that are off-the-cuff to brands like Goyard and Palace. During the A$ AP Mob’s social networking platforms, Camera’s DIY aesthetic has become a staple since the relaunch.
It is perhaps noteworthy as the project of this AWGE collective, the secret cabal of musicians, stylists, and creators of A$ AP Rocky while, in and of itself, this undertaking was a significant time for the artist individuality. In this sense, it’s a testament to the desire for secrecy of the collective that whilst consistently putting out articles, AWGE has managed to continuously shroud itself in mystery. We reached out to a few members of the team, but got the same answer:”The first rule about AWGE is you don’t talk about AWGE.” In addition to the performances of the night, fans who were early enough were able to purchase a limited collaboration T-shirt Midnight Studios, by Abloh’s brand Off-White, and AWGE. Refusing to be confined by the constraints of one-dimensional art management, it is perhaps that we will see venture farther .
In describing her participation to Sophisticated , Selfridge says:”I made each collage by hand with various materials, including photographs shot on 35mm film and Polaroid film.” Although the day of the relaunch saw Rocky’s Instagram shed over 100,000 followers, this unique reimagining of his social media presence through bold, new visual aesthetics inspired many of the artist’s young followers to rethink their own Instagram profiles and ushered in a new age of iPhone curators. AWGE and fast forward two decades has remained, by-and-large, a mysterious thing to those who’ve followed the A$AP Mob. While noteworthy A$AP affiliate Ian Connor often shouted out the collective, he remained quiet. Since their first project, the collective’s logo has been spotted in connection with almost all the Mob endeavors. The crew’s profile was raised in August, however, when A$AP Rocky announced the aptly-titled AWGEST: a month-long takeover by AWGE and the A$AP Mob, which featured several album releases, culminating in the release of this Cozy Tapes Vol. Two and the launching of a new AWGE website and merch line. Seen on A$AP Mob members in the run up to the website launch, the merch collection featured trucker hats in blue, red or green, in addition to a selection. What about the title itself — what the hell does AWGE mean, anyhow? “The first rule of AWGE is don’t ask questions about AWGE,” Rocky replied when asked by The New York Times. “No one needs to know what the letters stand for. We all know what it is, and that’s how we want to keep it.” Moreover, in October of the same year, in the run up to the release of Cozy Tapes Vol. 1, A$AP Rocky premiered the AWGE-directed short film “Money Man.” The movie, a partnership with Red Bull, was a contemporary reworking of the cult French movie La Haine, shot by regular A$AP Mob collaborator, Dexter Navy, and featuring London grime artist Skepta. The short film was bending an exercise in cross-discipline expression, its muscle. The site’s”About” section clearly lists the members of their AWGE team. In addition to Robert Gallardo and Ian Connor, contributors are listed next to their creative roles: Matt Henson — Fashion, Shane Gonzales — Layout, Kamil Abbas — Creative, Hidjifilms — Video, Ben Baller — Jewellery, Hec Lunas Frans — Producers. It.