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Asap Rocky Snapchat

The Creative non-profit

Asap Rocky Snapchat

I noticed the Rocky has been on the move in a major way with his recent imprint AWGE.

This step is noticeable and asking more of him as a creative within the most potent culture. Expressed directly and for a bigger purpose than pushing himself into the spotlight. Asap Rocky Snapchat

Rocky collaborates with Ian Connor, Playboi Carti, and Luke Sabbat to name a few.

Definitely, it feels like art for the sake of expression. They’ve found an aesthetic and pressed forward with it in a vein similar to the influences he’s cited regularly. Master P’s No Limit and Houston’s DJ Screw. This is the same but on a higher level, the opportunity to reach more viewers and thus influence taste has never been higher.

This is what happens when someone that understands aesthetic has the money and time to build creatively. It reminds me of all that went into making Kanye’s MBDTF one of his most celebrated and in-depth works. All facets led to the experience of the music being phenomenal. And although Rocky isn’t as respected as a musician, he definitely has all the tools to make impact and influence visually.

Let’s take a dive and understand what’s likely to happen and where the movement could take us next.

 

In the midst of AWGEST, the AWGE enterprise unleashed what is the most complete realization of the creative vision their Midnight Rave in Los Angeles, to date. Titled after Shane Gonzales’ punk-inspired label Midnight Studios, the Midnight Rave featured performances from DJ Virgil Abloh and designer, along with members of the A$ AP Mob themselves. Set in an abandoned L.A. warehouse, the area was carefully curated with Midnight Rave branding as well as a moving L.E.D bar above the DJ booth. Perhaps most notably, AWGE branding has featured prominently on among the Mob’s most recent music videos; those for Playboi Carti’s breakout hit “Magnolia” and the posse cut homage to Raf Simons, “RAF.” With these two high profile movies gaining wide-scale attention and countless perspectives, AWGE remained very much behind the scenes. In describing her participation to Sophisticated , Selfridge says:”I made each collage by hand with many materials, including photos shot on 35mm film and Polaroid film.” Be music videos it clothing, or events that are grand, one thing is for certain: AWGE has more surprises in store. Rocky would come to describe the relaunch of his Instagram as a’installation’, and it was that the world was introduced into two of AWGE’s core members: Robert Gallardo and Tan Camera. Gallardo and Camera (actual name Kimi Selfridge), were imputed as the masterminds behind the project, together with Gallardo taking the lead on creative direction and Selfridge as responsible for much of the installation’s photography and design work. It’s perhaps most noteworthy since the project of this AWGE collective, the secret cabal of artists, stylists, and creators of A$ AP Rocky while, in and of itself, this undertaking was an important time for the artist individuality. Fast forward two decades and AWGE has stayed, by-and-large. He remained quiet on its objective, while AP affiliate Ian Connor often shouted out the collective. Since their first job, the collective’s logo has been seen in connection with almost all of the Mob’s creative endeavors.

Rocky’s feed could be scrolled through as a visual experience, transcending Instagram’s conventionally squared format at the time, when seen on any smartphone. In this sense, it is a testament to the desire for secrecy of the collective that whilst consistently putting out content that is high profile, AWGE has managed to shroud itself. We reached out to a few members of the crew, but got the same reply:”The first rule about AWGE is that you do not talk about AWGE.” In addition to the performances of the night, fans who were were able AWGE, and to purchase a collaboration T-shirt by Abloh’s brand Off-White, Midnight Studios. Refusing to be confined by the limitations of art management that is one-dimensional, it’s perhaps that we’ll see AWGE venture farther in the future. What about the name what the hell does AWGE mean? “No one needs to know what the letters stand for. We all know what it is, and that’s how we want to keep it.” The team’s profile was raised in August, but when A$AP Rocky declared the aptly-titled AWGEST: a month-long takeover by AWGE and the A$AP Mob, which featured multiple album releases, culminating in the launch of the Cozy Tapes Vol. Two and the launch of a new AWGE site and merch line. Seen often on A$AP Mob members in the run up to the site launch, the merch collection featured a selection, in addition to trucker hats in red, green or blue.

The website’s”About” section clearly lists the members of their AWGE team. In addition to Robert Gallardo and Ian Connor, contributors are listed next to their creative roles: Matt Henson — Fashion, Shane Gonzales — Layout, Kamil Abbas — Creative, Hidjifilms — Video, Ben Baller — Jewellery, Hec Lunas Frans — Producers. It. The photographer’s work is instantly recognizable for its media collage style, pop-culture references, and off-the-cuff references to iconic brands like Palace and Goyard. Throughout the A$ AP Mob’s social networking platforms, Camera’s DIY aesthetic has become a staple since the relaunch. AWGE’s scope has not been limited to music. In 2016 rumors of a possible collaboration with fashion critic favorite J.W. Anderson were verified, with Rocky frequently seen sporting the collection’s standout piece, a faux fur teddy jacket. Similarly, the AWGE team conceptualized Rocky’s stand-out collaboration with GUESS. Buoyed by the success of their first collaborative collection, which sold out globally, and to coincide with the collaboration’s second iteration, AWGE introduced the’A$AP Rocky x GUE$$ Clubhouse’. The initiation of the clubhouse installation and a shop welcomed in presence a who’s who of the Los Angeles creative scene. Although the day of the relaunch watched Rocky’s Instagram lose over 100,000 followers, this unique reimagining of his social media presence through daring, new visual aesthetics motivated many of the artist’s young followers to rethink their own Instagram profiles and ushered in a new age of iPhone curators. The movie, a partnership with Red Bull, was a modern reworking of the cult French film La Haine, shot by frequent A$AP Mob collaborator, Dexter Navy, also featuring London grime artist Skepta. The film AWGE flexed its muscle, an exercise in expression.

 

 

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