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Asap Rocky Songs

The Creative non-profit

Asap Rocky Songs

I noticed the Rocky has been on the move in a major way with his recent imprint AWGE.

This step is noticeable and asking more of him as a creative within the most potent culture. Expressed directly and for a bigger purpose than pushing himself into the spotlight. Asap Rocky Songs

Rocky collaborates with Ian Connor, Playboi Carti, and Luke Sabbat to name a few.

Definitely, it feels like art for the sake of expression. They’ve found an aesthetic and pressed forward with it in a vein similar to the influences he’s cited regularly. Master P’s No Limit and Houston’s DJ Screw. This is the same but on a higher level, the opportunity to reach more viewers and thus influence taste has never been higher.

This is what happens when someone that understands aesthetic has the money and time to build creatively. It reminds me of all that went into making Kanye’s MBDTF one of his most celebrated and in-depth works. All facets led to the experience of the music being phenomenal. And although Rocky isn’t as respected as a musician, he definitely has all the tools to make impact and influence visually.

Let’s take a dive and understand what’s likely to happen and where the movement could take us next.

 

In the middle of AWGEST, the AWGE enterprise unleashed what is possibly the most complete realization of the vision their Midnight Rave in Los Angeles, to date. Titled after Shane Gonzales’ label Midnight Studios, the Midnight Rave featured performances from members of the A$ AP Mob and DJ Virgil Abloh, as well as global designer. Set in an abandoned L.A. warehouse, the area was carefully curated using Midnight Rave branding in addition to a moving L.E.D bar above the DJ booth. Perhaps most notably, AWGE branding has featured prominently on among the Mob’s latest music videos; those for Playboi Carti’s breakout hit “Magnolia” and the posse cut homage to Raf Simons, “RAF.” With these two high-profile movies gaining wide-scale attention and countless perspectives, AWGE remained very much behind the scenes. In describing her participation to Sophisticated , Selfridge says:”I made each collage by hand with various materials, including photos shot on 35mm film and Polaroid film.” Be events, music videos, or it clothing, one thing is for sure: AWGE has more surprises in store. Rocky would come to describe the relaunch of his Instagram as a’digital installation’, and it was the world was introduced to 2 of AWGE’s core members: Robert Gallardo and Tan Camera. It is most noteworthy since the project of this AWGE collective, the secret cabal of musicians, stylists, and creators of A$ AP Rocky while, in and of itself, this undertaking was a significant time for the artist identity. AWGE and fast forward two decades has stayed, by-and-large, a mysterious entity to those who’ve followed the A$AP Mob. He stayed quiet on its purpose while noteworthy A$ AP affiliate Ian Connor shouted out the collective. Since their first project, the logo of the collective has been seen with nearly all the Mob endeavors.

In May 2015, A$AP Rocky relaunched his Instagram using a collection of seamless, curated collages. Rocky’s feed could be scrolled through as a visual experience, transcending Instagram’s conventionally arrangement at the moment when seen on any smartphone. In this sense, it’s a testament to the desire for secrecy of the collective that whilst consistently putting out high profile articles, AWGE has managed to shroud itself. We reached out to a few members of the team, but got the same answer:”The first rule about AWGE is you don’t talk about AWGE.” Besides the performances of the night, fans who were early enough were able AWGE, and to purchase a collaboration T-shirt Midnight Studios, by Abloh’s brand Off-White. Refusing to be confined by the limitations of art management that is one-dimensional, it is perhaps that we will see venture . What about the name what the hell does AWGE mean, anyhow? “The first rule of AWGE is do not ask questions about AWGE,” Rocky replied when asked by The New York Times. “No one should know what the letters stand for. We know what it is, and that’s how we want to keep it.” The team’s profile has been raised in August, however, when A$AP Rocky announced the aptly-titled AWGEST: a month-long takeover by AWGE and the A$AP Mob, which featured several album releases, culminating in the release of this Cozy Tapes Vol. Two and the launch of a new AWGE site and merch line. Seen often on A$AP Mob members in the run up to the site launch, the merch collection featured a selection, in addition to trucker hats in green, blue or red.

The site’s”About” section clearly lists the members of the AWGE team. It’s a who’s who of A$AP Mob affiliates. The photographer’s work is instantly recognizable for its media collage style, pop-culture references, and off-the-cuff references to iconic brands like Palace and Goyard. During the A$ AP Mob networking platforms, the DIY aesthetic of Camera has become a staple since the relaunch. The scope of AWGE hasn’t been limited to audio, however. In 2016 rumors of a potential cooperation with fashion critic favorite J.W. Anderson were confirmed, with Rocky frequently seen sporting the collection’s standout piece, a faux fur teddy jacket. Similarly, the stand-out collaboration with GUESS of Rocky was conceptualized by the AWGE team. The launch of the clubhouse installation and a store welcomed in presence a who’s who of the Los Angeles scene. Although the day of the relaunch watched Rocky’s Instagram shed over 100,000 followers, this exceptional reimagining of his social media presence through daring, new visual aesthetics inspired many of the artist’s youthful followers to rethink their own Instagram profiles and ushered in a new era of iPhone curators. Furthermore, in October of the same year, in the run up to the release of Cozy Tapes Vol. 1, A$AP Rocky premiered the AWGE-directed short film “Money Man.” The movie, a partnership with Red Bull, was a contemporary reworking of the cult French film La Haine, shot by frequent A$AP Mob collaborator, Dexter Navy, also featuring London grime artist Skepta. The short film was flexing its muscle, a workout in cross-discipline expression.

 

 

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