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Asap Rocky Tour Merch

The Creative non-profit

Asap Rocky Tour Merch

I noticed the Rocky has been on the move in a major way with his recent imprint AWGE.

This step is noticeable and asking more of him as a creative within the most potent culture. Expressed directly and for a bigger purpose than pushing himself into the spotlight. Asap Rocky Tour Merch

Rocky collaborates with Ian Connor, Playboi Carti, and Luke Sabbat to name a few.

Definitely, it feels like art for the sake of expression. They’ve found an aesthetic and pressed forward with it in a vein similar to the influences he’s cited regularly. Master P’s No Limit and Houston’s DJ Screw. This is the same but on a higher level, the opportunity to reach more viewers and thus influence taste has never been higher.

This is what happens when someone that understands aesthetic has the money and time to build creatively. It reminds me of all that went into making Kanye’s MBDTF one of his most celebrated and in-depth works. All facets led to the experience of the music being phenomenal. And although Rocky isn’t as respected as a musician, he definitely has all the tools to make impact and influence visually.

Let’s take a dive and understand what’s likely to happen and where the movement could take us next.

 

The film, a partnership with Red Bull, was a modern reworking of the cult French movie La Haine, shot by regular A$AP Mob collaborator, Dexter Navy, and featuring London grime artist Skepta. The short film AWGE flexed an exercise in expression, its muscle. While, in and of itself, this undertaking was an important time for the artist’s aesthetic individuality, it is most noteworthy as the project of the AWGE collective, the secret cabal of artists, stylists, and creators of A$ AP Rocky. AWGE and fast forward two years has remained, by-and-large. While the collective was often shouted out by notable A$ AP affiliate Ian Connor, he stayed quiet on its objective. Since their first job, the collective’s emblem was spotted in connection with almost all the Mob endeavors. The website’s”About” section clearly lists the integral members of their AWGE team. Besides Robert Gallardo and Ian Connor, contributors are listed next to their creative roles: Matt Henson — Fashion, Shane Gonzales — Design, Kamil Abbas — Creative, Hidjifilms — Video, Ben Baller — Jewellery, Hec Lunas Frans — Producers. It.

What about the title itself — what the hell does AWGE mean? “The first rule of AWGE is do not ask questions about AWGE,” Rocky replied when asked by The New York Times. “No one needs to know what the letters stand for. We know what it is, and that’s how we want to keep it.” In May 2015, A$AP Rocky relaunched his Instagram with a series of seamless, curated collages. Rocky’s feed could be scrolled through transcending Instagram’s conventionally arrangement at the moment when viewed on any smartphone. Perhaps most notably, AWGE branding has featured prominently on among the Mob’s latest music videos; those for Playboi Carti’s breakout hit “Magnolia” and the posse cut homage to Raf Simons, “RAF.” With these two high profile movies gaining wide-scale attention and countless perspectives, AWGE remained very much behind the scenes. In addition to the performances of the night, fans who were early enough were able AWGE, and to purchase a limited collaboration T-shirt Midnight Studios, by Abloh’s brand Off-White. Refusing to be confined by the constraints of art management that is one-dimensional, it’s perhaps which we’ll see venture . AWGE’s scope hasn’t been restricted to audio, however. In 2016 rumors of a possible collaboration with fashion critic favorite J.W. Anderson were confirmed, with Rocky frequently seen sporting the collection’s standout piece, a faux fur teddy coat. Similarly, the AWGE team conceptualized Rocky collaboration with GUESS. Buoyed by the success of their first collaborative collection, which sold out globally, and to coincide with the collaboration’s second iteration, AWGE introduced the’A$AP Rocky x GUE$$ Clubhouse’. The launch of the clubhouse, itself installation and a store inspired by a’90s treehouse, welcomed in presence a who’s who of the Los Angeles scene. Rocky would come to describe the relaunch of his Instagram as a’installation’, and it was the world was introduced into 2 of the core members of AWGE: Tan Camera and Robert Gallardo. Gallardo and Camera (real name Kimi Selfridge), were imputed as the masterminds behind the project, together with Gallardo taking the lead on creative management and Selfridge as responsible for much of the installation’s photography and design work.

Be music videos, it clothes, or events that are grand, one thing is for sure: AWGE has surprises in store. The crew’s profile has been raised in August, but when A$AP Rocky declared the aptly-titled AWGEST: a month-long takeover by AWGE and the A$AP Mob, which featured multiple album releases, culminating in the release of this Cozy Tapes Vol. 2 and the launch of a new AWGE website and merch line. Seen on A$AP Mob members in the run up to the website launch, the merch collection featured a selection, as well as AWGE trucker hats in red, green or blue. In describing her participation to Sophisticated , Selfridge says:”I made each collage by hand with many materials, including photos shot on 35mm film and Polaroid film.” Although the day of the relaunch saw Rocky’s Instagram shed over 100,000 followers, this exceptional reimagining of his social media presence through bold, new visual aesthetics inspired many of the artist’s youthful followers to rethink their own Instagram profiles and ushered in a new era of iPhone curators. The photographer’s work is immediately recognizable for its media collage style references, and references to brands such as Palace and Goyard. During the A$ AP Mob media platforms, Camera’s DIY aesthetic has become a staple since the relaunch. In this sense, it is a testament to the desire for secrecy of the collective that whilst always putting out articles that is high profile, AWGE has managed to continuously shroud itself in mystery. We reached out to a few members of the team, but got the same answer:”The first rule about AWGE is that you don’t talk about AWGE.” In the middle of AWGEST, the AWGE enterprise unleashed what is the most complete realization of their creative vision their Midnight Rave in Los Angeles, to date. Titled after Shane Gonzales’ punk-inspired tag Midnight Studios, the Midnight Rave featured performances from DJ Virgil Abloh and designer, as well as members of the A$ AP Mob themselves. Set in an abandoned L.A. warehouse, the area was carefully curated with Midnight Rave branding as well as a moving L.E.D bar over the DJ booth.

 

 

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