Asap Rocky Twitter
I noticed the Rocky has been on the move in a major way with his recent imprint AWGE.
This step is noticeable and asking more of him as a creative within the most potent culture. Expressed directly and for a bigger purpose than pushing himself into the spotlight. Asap Rocky Twitter
Rocky collaborates with Ian Connor, Playboi Carti, and Luke Sabbat to name a few.
Definitely, it feels like art for the sake of expression. They’ve found an aesthetic and pressed forward with it in a vein similar to the influences he’s cited regularly. Master P’s No Limit and Houston’s DJ Screw. This is the same but on a higher level, the opportunity to reach more viewers and thus influence taste has never been higher.
This is what happens when someone that understands aesthetic has the money and time to build creatively. It reminds me of all that went into making Kanye’s MBDTF one of his most celebrated and in-depth works. All facets led to the experience of the music being phenomenal. And although Rocky isn’t as respected as a musician, he definitely has all the tools to make impact and influence visually.
Let’s take a dive and understand what’s likely to happen and where the movement could take us next.
In the middle of AWGEST, the AWGE enterprise unleashed what is possibly the realization of the creative vision to date. Titled after Shane Gonzales’ punk-inspired tag Midnight Studios, the Midnight Rave featured performances from DJ Virgil Abloh and international designer, as well as members of the A$ AP Mob. Set in an abandoned L.A. warehouse, the area was carefully curated with Midnight Rave branding in addition to a moving L.E.D bar above the DJ booth. Perhaps most importantly, AWGE branding has featured prominently on two of the Mob’s most recent music videos; those for Playboi Carti’s breakout hit “Magnolia” and the posse cut homage to Raf Simons, “RAF.” With these two high-profile movies gaining wide-scale attention and countless views, AWGE remained very much behind the scenes. In describing her participation to Sophisticated , Selfridge says:”I made each collage by hand with many materials, including photos shot on 35mm film and Polaroid film.” Be music videos, it clothes, or events that are expansive, one thing is for sure: AWGE has surprises in store. Rocky would come to describe the relaunch of his Instagram as a’digital installation’, and it was through this lens the world was introduced to 2 of AWGE’s core members: Tan Camera and Robert Gallardo. While, in and of itself, this undertaking was a significant time for the artist identity, it’s perhaps notable as the inaugural project of the AWGE collective, A$AP Rocky’s secret cabal of artists, stylists, and founders. Fast forward two years and AWGE has stayed, by-and-large. While the collective was often shouted out by noteworthy A$ AP affiliate Ian Connor, he remained quiet on its objective. Since their first job, the logo of the collective was spotted with nearly all of the Mob endeavors.
Rocky’s feed could be scrolled through transcending Instagram’s squared arrangement at the time when viewed on any smartphone. In this sense, it is a testament to the collective’s desire for secrecy that whilst always putting out high profile articles, AWGE has managed to continuously shroud itself. We reached out to some members of the team, but got the same reply:”The first rule about AWGE is that you don’t talk about AWGE.” Besides the performances of the night, fans who were were able to buy a collaboration T-shirt by the brand Off-White, Midnight Studios of Abloh, and AWGE. Refusing to be restricted by the constraints of art management that is one-dimensional, it is in this multi-disciplinary way which we’ll see venture further . What about the name what the hell does AWGE mean, anyhow? “The first rule of AWGE is do not ask questions about AWGE,” Rocky replied when asked by The New York Times. “No one needs to know what the letters stand for. We know what it is, and that is how we want to keep it.” The team’s profile has been raised in August, but when A$AP Rocky announced the aptly-titled AWGEST: a month-long takeover by AWGE and the A$AP Mob, which featured several record releases, culminating in the release of the Cozy Tapes Vol. Two and the launching of a new AWGE website and merch line. Seen on A$AP Mob members in the run up to the site launch, the merch collection featured a choice, in addition to AWGE trucker hats in red, green or blue.
The new awgeshit.com site gave fans their first look into the collective’s inner workings, removing the proverbial veil that had surrounded AWGE up until this point. The website’s”About” section clearly lists the integral members of their AWGE team. In addition to Robert Gallardo and Ian Connor, contributors are listed next to their creative roles: Matt Henson — Fashion, Shane Gonzales — Design, Kamil Abbas — Creative, Hidjifilms — Video, Ben Baller — Jewellery, Hec Lunas Frans — Producers. It. The photographer’s work is immediately recognizable for its media collage style references, and references to brands like Palace and Goyard. Since the relaunch, the DIY aesthetic of Camera has become a staple during the A$ AP Mob’s social networking platforms. The scope of AWGE hasn’t been limited to music, however. In 2016 rumors of a potential collaboration with fashion critic favorite J.W. Anderson were confirmed, with Rocky often seen sporting the collection’s standout piece, a faux fur teddy jacket. Similarly, the AWGE team conceptualized the stand-out collaboration with GUESS of Rocky. The initiation of the clubhouse installation and a pop-up shop welcomed in attendance a who’s who of the Los Angeles scene that was creative. Though the day of the relaunch watched Rocky’s Instagram lose over 100,000 followers, this unique reimagining of his social media presence through daring, new visual aesthetics motivated many of the artist’s young followers to rethink their own Instagram profiles and ushered in a new age of iPhone curators. Furthermore, in October of the same year, in the run up to the release of Cozy Tapes Vol. 1, A$AP Rocky premiered the AWGE-directed short film “Money Man.” The movie, a partnership with Red Bull, was a modern reworking of the cult French movie La Haine, shot by frequent A$AP Mob collaborator, Dexter Navy, also featuring London grime artist Skepta. The film AWGE flexed its creative muscle, a workout in expression.