Asap Rocky Vs Travis Scott
I noticed the Rocky has been on the move in a major way with his recent imprint AWGE.
This step is noticeable and asking more of him as a creative within the most potent culture. Expressed directly and for a bigger purpose than pushing himself into the spotlight. Asap Rocky Vs Travis Scott
Rocky collaborates with Ian Connor, Playboi Carti, and Luke Sabbat to name a few.
Definitely, it feels like art for the sake of expression. They’ve found an aesthetic and pressed forward with it in a vein similar to the influences he’s cited regularly. Master P’s No Limit and Houston’s DJ Screw. This is the same but on a higher level, the opportunity to reach more viewers and thus influence taste has never been higher.
This is what happens when someone that understands aesthetic has the money and time to build creatively. It reminds me of all that went into making Kanye’s MBDTF one of his most celebrated and in-depth works. All facets led to the experience of the music being phenomenal. And although Rocky isn’t as respected as a musician, he definitely has all the tools to make impact and influence visually.
Let’s take a dive and understand what’s likely to happen and where the movement could take us next.
In the midst of AWGEST, the AWGE enterprise unleashed what is the realization of the vision their Midnight Rave in Los Angeles, to date. Titled after Shane Gonzales’ tag Midnight Studios, the Midnight Rave featured performances from members of the A$ AP Mob themselves and DJ Virgil Abloh, as well as international designer. Set in an abandoned L.A. warehouse, the area was carefully curated with Midnight Rave branding as well as a moving L.E.D bar over the DJ booth. Perhaps most notably, AWGE branding has featured prominently on two of the Mob’s latest music videos; those for Playboi Carti’s breakout hit “Magnolia” and the posse cut homage to Raf Simons, “RAF.” With these two high profile videos gaining wide-scale attention and countless perspectives, AWGE remained very much behind the scenes. In describing her involvement to Sophisticated , Selfridge says:”I made each collage by hand with many materials, including photographs shot on 35mm film and Polaroid film.” Be music videos it clothing, or events, one thing is for sure: AWGE has surprises in store. Rocky would come to describe the relaunch of his Instagram as a’digital installation’, and it was through this lens that the world was introduced to two of AWGE’s core members: Robert Gallardo and Tan Camera. It is perhaps most noteworthy as the project of the AWGE collective, the secret cabal of artists, stylists, and founders of A$ AP Rocky while, in and of itself, this undertaking was a significant time for the artist’s aesthetic individuality. AWGE and fast forward two decades has remained, by-and-large. While notable A$AP affiliate Ian Connor shouted out the collective, he stayed quiet on its objective. Since their first project, the collective’s emblem has been spotted with almost all the Mob endeavors.
When viewed on any smartphone, Rocky’s feed could be scrolled through as a continuous experience, transcending the conventionally squared arrangement of Instagram at the time. In this sense, it’s a testament to the collective’s desire for secrecy that whilst always putting out articles, AWGE has managed to continuously shroud itself. We reached out to some members of the team, but got the same answer:”The first rule about AWGE is that you do not talk about AWGE.” Besides the performances of the night, fans who were early enough were able AWGE, and to buy a collaboration T-shirt by Abloh’s brand Off-White, Midnight Studios. Refusing to be restricted by the constraints of art direction that is one-dimensional, it’s in this multi-disciplinary way that we’ll see AWGE venture in the future. What about the name what the hell does AWGE mean, anyway? “No one needs to know what the letters stand for. We all know what it is, and that is how we want to keep it.” The crew’s profile was raised in August, however, when A$AP Rocky declared the aptly-titled AWGEST: a month-long takeover by AWGE and the A$AP Mob, which featured multiple record releases, culminating in the launch of the Cozy Tapes Vol. 2 and the launch of a new AWGE site and merch line. Seen on A$AP Mob members in the run up to the website launch, the merch collection featured trucker hats in green, blue or red, as well as a selection.
The new awgeshit.com site gave fans their first look into the collective’s inner workings, removing the proverbial veil which had surrounded AWGE up till this point. The site’s”About” section clearly lists the integral members of their AWGE team. Besides Robert Gallardo and Ian Connor, contributors are listed next to their creative roles: Matt Henson — Fashion, Shane Gonzales — Design, Kamil Abbas — Creative, Hidjifilms — Video, Ben Baller — Jewellery, Hec Lunas Frans — Producers. It. The photographer’s work is immediately recognizable for its media collage style, pop-culture references, and references to iconic brands such as Palace and Goyard. Since the relaunch, the DIY aesthetic of Camera has become a staple throughout the A$ AP Mob’s social networking platforms. The scope of AWGE hasn’t been restricted to audio. In 2016 rumors of a possible cooperation with fashion critic favorite J.W. Anderson were confirmed, with Rocky frequently seen sporting the collection’s standout piece, a faux fur teddy coat. Similarly, the stand-out collaboration with GUESS of Rocky was conceptualized from the AWGE team. The initiation of the clubhouse installation and a pop-up store inspired by a’90s treehouse, welcomed in presence a who’s who of the Los Angeles creative scene. Though the day of the relaunch saw Rocky’s Instagram lose over 100,000 followers, this exceptional reimagining of his social media presence through bold, new visual aesthetics inspired many of the artist’s young followers to rethink their own Instagram profiles and ushered in a new era of iPhone curators. 1, A$AP Rocky premiered the AWGE-directed short film “Money Man.” The movie, a partnership with Red Bull, was a contemporary reworking of the cult French film La Haine, shot by frequent A$AP Mob collaborator, Dexter Navy, and featuring London grime artist Skepta. The brief film was flexing its muscle, an exercise in cross-discipline expression.