Asap Rocky Wallpaper
I noticed the Rocky has been on the move in a major way with his recent imprint AWGE.
This step is noticeable and asking more of him as a creative within the most potent culture. Expressed directly and for a bigger purpose than pushing himself into the spotlight. Asap Rocky Wallpaper
Rocky collaborates with Ian Connor, Playboi Carti, and Luke Sabbat to name a few.
Definitely, it feels like art for the sake of expression. They’ve found an aesthetic and pressed forward with it in a vein similar to the influences he’s cited regularly. Master P’s No Limit and Houston’s DJ Screw. This is the same but on a higher level, the opportunity to reach more viewers and thus influence taste has never been higher.
This is what happens when someone that understands aesthetic has the money and time to build creatively. It reminds me of all that went into making Kanye’s MBDTF one of his most celebrated and in-depth works. All facets led to the experience of the music being phenomenal. And although Rocky isn’t as respected as a musician, he definitely has all the tools to make impact and influence visually.
Let’s take a dive and understand what’s likely to happen and where the movement could take us next.
Rocky would come to describe the relaunch of his Instagram as a’installation’, and it was that the world was introduced to 2 of AWGE’s core members: Robert Gallardo and Tan Camera. AWGE’s scope has not been restricted to audio, however. In 2016 rumors of a potential cooperation with fashion critic favorite J.W. Anderson were verified, with Rocky frequently seen sporting the collection’s standout piece, a faux fur teddy jacket. Similarly, Rocky collaboration with GUESS was conceptualized from the AWGE team. Buoyed by the success of their first collaborative collection, which sold out globally, and to coincide with the collaboration’s second iteration, AWGE introduced the’A$AP Rocky x GUE$$ Clubhouse’. The initiation of the clubhouse installation and a shop welcomed in presence a who’s who of the Los Angeles creative scene. With these two high-profile movies gaining wide-scale attention and millions of perspectives, AWGE remained very much behind the scenes. Be music videos it clothing, or grand events, one thing is for sure: AWGE has more surprises in store. When viewed on any smartphone, Rocky’s feed could be scrolled through transcending the conventionally squared format of Instagram. In the middle of AWGEST, the AWGE enterprise unleashed what is possibly the most complete realization of the vision their Midnight Rave in Los Angeles, to date. Titled after Shane Gonzales’ tag Midnight Studios, the Midnight Rave featured performances from members of the A$ AP Mob themselves and DJ Virgil Abloh, along with international designer. Set in an abandoned L.A. warehouse, the area was carefully curated using Midnight Rave branding in addition to a moving L.E.D bar over the DJ booth. The photographer’s work is immediately recognizable for its mixed media collage style, pop-culture references, and references to iconic brands such as Goyard and Palace. During the A$ AP Mob’s social media platforms, Camera’s DIY aesthetic has become a staple since the relaunch.
It’s perhaps most noteworthy as the inaugural project of the AWGE collective, the secret cabal of artists, stylists, and founders of A$ AP Rocky while, in and of itself, this undertaking was a significant time for the artist’s aesthetic individuality. In this sense, it is a testament to the desire for secrecy of the collective that even whilst always putting out articles, AWGE has managed to shroud itself in mystery. We reached out to a few members of the crew, but got the same reply:”The first rule about AWGE is you don’t talk about AWGE.” Besides the night’s performances, fans who were were able to purchase a limited collaboration T-shirt by the brand Off-White, Midnight Studios of Abloh, and AWGE. Refusing to be confined by the limitations of art management that is one-dimensional, it is in this box-less way that we’ll see AWGE venture further .
In describing her participation to Sophisticated , Selfridge says:”I made each collage by hand with various materials, including photos shot on 35mm film and Polaroid film.” Though the day of the relaunch watched Rocky’s Instagram lose over 100,000 followers, this exceptional reimagining of his social media presence through daring, new visual aesthetics motivated many of the artist’s youthful followers to rethink their own Instagram profiles and ushered in a new age of iPhone curators. AWGE and fast forward two decades has stayed, by-and-large. He stayed quiet while AP affiliate Ian Connor often shouted out the collective. Since their first job, the collective’s emblem has been spotted in connection with almost all the Mob endeavors. The crew’s profile was raised in August, however, when A$AP Rocky declared the aptly-titled AWGEST: a month-long takeover by AWGE and the A$AP Mob, which featured several album releases, culminating in the release of this Cozy Tapes Vol. Two and the launching of a new AWGE website and merch line. Seen on A$AP Mob members in the run up to the site launch, the merch collection featured a choice, as well as AWGE trucker hats in red, green or blue. What about the name what the hell does AWGE mean, anyway? “The first rule of AWGE is do not ask questions about AWGE,” Rocky replied when asked by The New York Times. “No one needs to know what the letters stand for. We all know what it is, and that’s how we want to keep it.” The film, a partnership with Red Bull, was a modern reworking of the cult French film La Haine, shot by regular A$AP Mob collaborator, Dexter Navy, also featuring London grime artist Skepta. The brief film was flexing a workout in cross-discipline expression, its creative muscle. The new awgeshit.com site gave fans their first look into the collective’s inner workings, removing the proverbial veil that had surrounded AWGE up until this point. The site’s”About” section clearly lists the members of the AWGE team. Besides Robert Gallardo and Ian Connor, contributors are listed alongside their creative roles: Matt Henson — Fashion, Shane Gonzales — Design, Kamil Abbas — Creative, Hidjifilms — Video, Ben Baller — Jewellery, Hec Lunas Frans — Producers. It’s a who’s who of A$AP Mob affiliates.