Austin,TX 78704
Jordan@projectnewsense.com

{Asap Rocky}

{Asap Rocky}

I noticed the Rocky has been on the move in a major way with his recent imprint AWGE.

This step is noticeable and asking more of him as a creative within the most potent culture. Expressed directly and for a bigger purpose than pushing himself into the spotlight. {Asap Rocky}

Rocky collaborates with Ian Connor, Playboi Carti, and Luke Sabbat to name a few.

Definitely, it feels like art for the sake of expression. They’ve found an aesthetic and pressed forward with it in a vein similar to the influences he’s cited regularly. Master P’s No Limit and Houston’s DJ Screw. This is the same but on a higher level, the opportunity to reach more viewers and thus influence taste has never been higher.

This is what happens when someone that understands aesthetic has the money and time to build creatively. It reminds me of all that went into making Kanye’s MBDTF one of his most celebrated and in-depth works. All facets led to the experience of the music being phenomenal. And although Rocky isn’t as respected as a musician, he definitely has all the tools to make impact and influence visually.

Let’s take a dive and understand what’s likely to happen and where the movement could take us next.

 

{Rocky would come to describe the relaunch of his Instagram as a'{digital installation|installation}’, and it {was through this lens|was} {that |}the world was introduced {to|into} {two|2} of {AWGE’s core members|the core members of AWGE}: {Robert Gallardo and Tan Camera|Tan Camera and Robert Gallardo}. {Gallardo and Camera ({real|actual} name Kimi Selfridge), were {credited|imputed} as the masterminds behind the project, {with|together with} Gallardo taking the lead on creative {direction|management} and Selfridge as responsible for much of the installation’s photography and design work.|} {AWGE’s scope|The scope of AWGE} {has not|hasn’t} been {limited|restricted} to {{music|audio}, however|{music|audio}}. In 2016 rumors of a {potential|possible} {collaboration|cooperation} with fashion critic favorite J.W. Anderson were {confirmed|verified}, with Rocky {often|frequently} seen sporting the collection’s standout piece, a faux fur teddy {jacket|coat}. {Similarly,|Likewise} {{Rocky’s stand-out|Rocky} collaboration with GUESS was {{holistically |}conceptualized|conceptualized} {by|from} the AWGE team|the AWGE team {{holistically |}conceptualized|conceptualized} the stand-out collaboration with GUESS of Rocky|the AWGE team {{holistically |}conceptualized|conceptualized} {Rocky’s stand-out|Rocky} collaboration with GUESS|the stand-out collaboration with GUESS of Rocky was {{holistically |}conceptualized|conceptualized} {by|from} the AWGE team}. {Buoyed by the success of their first collaborative collection, which sold out {worldwide|globally}, and to coincide with the collaboration’s second iteration, AWGE {presented|introduced} the’A$AP Rocky x GUE$$ Clubhouse’. |} The {launch|initiation} of the {clubhouse{, |}itself|clubhouse} {{a pop-up|a} {shop|store} and installation|installation and {a pop-up|a} {shop|store}} {{inspired|motivated} by a’90s treehouse, welcomed|welcomed} in {attendance|presence} a who’s who of the Los Angeles {creative scene|scene that was creative|scene}. {Perhaps most {notably|importantly}, AWGE branding has featured prominently on {two of|among} the Mob’s {most recent|latest} music videos; those for Playboi Carti’s breakout hit “Magnolia” and the posse cut homage to Raf Simons, “RAF.” |} With these two {high-profile|high profile} {videos|movies} gaining wide-scale attention and {millions of|countless} {views|perspectives}, AWGE remained very much behind the scenes. Be {it {clothing|clothes}, music videos, {or {expansive|grand}|or} events|music videos, it {clothing|clothes}, or events that are {expansive|grand}|music videos it {clothing|clothes}, or events that are {expansive|grand}|{{expansive|grand} events|events}, music videos, or it {clothing|clothes}|music videos it {clothing|clothes}, {or {expansive|grand}|or} events|it {clothing|clothes}, music videos, or events that are {expansive|grand}}, one thing is for {certain|sure}: AWGE {has more|has} surprises in store. {In May 2015, A$AP Rocky relaunched his Instagram {with|using} a {series|collection} of seamless, curated collages. |} {When {viewed|seen} on any smartphone, Rocky’s feed could be scrolled {through as a {{continuous|constant} visual|visual|{continuous|constant}} experience,|through} {transcending the conventionally|surpassing the richly} squared {format|arrangement} of {Instagram at the {time|moment}|Instagram}|Rocky’s feed could be scrolled {through as a {{continuous|constant} visual|visual|{continuous|constant}} experience,|through} transcending Instagram’s {conventionally squared|squared|conventionally} {format|arrangement} at the {time|moment} when {viewed|seen} on any smartphone|When {viewed|seen} on any smartphone, Rocky’s feed could be scrolled {through as a {{continuous|constant} visual|visual|{continuous|constant}} experience,|through} transcending Instagram’s {conventionally squared|squared|conventionally} {format|arrangement} at the {time|moment}|Rocky’s feed could be scrolled {through as a {{continuous|constant} visual|visual|{continuous|constant}} experience,|through} transcending Instagram’s {conventionally squared|squared|conventionally} {format|arrangement} at the {time|moment}, when {viewed|seen} on any smartphone}. In the {midst|middle} of AWGEST, the AWGE enterprise unleashed what {is {perhaps|possibly}|is} {the most complete|the} realization of {{their|the} creative|{their|the}} vision {to {date, their Midnight Rave in Los Angeles|date}|their Midnight Rave in Los Angeles, {to date|thus far}}. Titled after Shane Gonzales’ {punk-inspired {label|tag}|{label|tag}} Midnight Studios, the Midnight Rave featured performances from {{{international|global} designer|designer} and DJ Virgil Abloh, {as well as|along with} members of the A$AP {Mob themselves|Mob}|members of the A$ AP {Mob themselves|Mob} and DJ Virgil Abloh, {as well as|along with} {{international|global} designer|designer}|DJ Virgil Abloh and {{international|global} designer|designer}, {as well as|along with} members of the A$ AP {Mob themselves|Mob}}. Set in an abandoned L.A. warehouse, the {space|area} was carefully curated {with|using} Midnight Rave branding {as well as|in addition to} a moving L.E.D bar {above|over} the DJ booth. The photographer’s work is {instantly|immediately} recognizable for {its mixed|its} media collage {style, pop-culture|style} references, and {off-the-cuff references|references|references that are off-the-cuff} {to iconic|to} brands {such as|like} {Palace and Goyard|Goyard and Palace}. {Since the relaunch, Camera’s DIY aesthetic has become a staple {throughout|during} the A$AP {Mob’s social|Mob} {media|networking} platforms|Since the relaunch, the DIY aesthetic of Camera has become a staple {throughout|during} the A$ AP {Mob’s social|Mob} {media|networking} platforms|{Throughout|During} the A$ AP {Mob’s social|Mob} {media|networking} platforms, Camera’s DIY aesthetic has become a staple since the relaunch|{Throughout|During} the A$ AP {Mob’s social|Mob} {media|networking} platforms, the DIY aesthetic of Camera has become a staple since the relaunch}.

{While, in and of itself, this undertaking was {an important|a significant} {moment|time} for the {artist’s aesthetic|artist} {identity|individuality}, {it is|it’s} {perhaps most|perhaps|most} {noteworthy|notable} {as|since} {the inaugural|the} project of {the|this} AWGE collective, A$AP {Rocky’s secret|Rocky} cabal of {artists|musicians}, stylists, and {creators|founders}|While, in and of itself, this undertaking was {an important|a significant} {moment|time} for the {artist’s aesthetic|artist} {identity|individuality}, {it is|it’s} {perhaps most|perhaps|most} {noteworthy|notable} {as|since} {the inaugural|the} project of {the|this} AWGE collective, the secret cabal of {artists|musicians}, stylists, and {creators|founders} of A$ AP Rocky|{It is|It’s} {perhaps most|perhaps|most} {noteworthy|notable} {as|since} {the inaugural|the} project of {the|this} AWGE collective, the secret cabal of {artists|musicians}, stylists, and {creators|founders} of A$ AP Rocky while, in and of itself, this undertaking was {an important|a significant} {moment|time} for the {artist’s aesthetic|artist} {identity|individuality}}. In this sense, {it’s|it is} a testament to {the collective’s desire for secrecy|the desire for secrecy of the collective} {that {even |}|that }whilst {consistently|always} putting out {{high-profile|high profile} {content|articles}|{content|articles} that is {high-profile|high profile}|{content|articles}}, AWGE has managed {to continuously|to} shroud {itself in mystery|itself}. We reached out to {a few|some} members of the {crew|team}, but got the same {reply|answer}:”The first rule about AWGE is {you|that you} {don’t|do not} talk about AWGE.” {In addition to|Besides} {the night’s performances|the performances of the night}, fans who {were early enough|were} were able {to {purchase|buy} {a limited|a} collaboration T-shirt by Abloh’s brand {Off-White, Midnight Studios,|Off-White} and AWGE|to {purchase|buy} {a limited|a} collaboration T-shirt Midnight Studios, by Abloh’s brand Off-White, and AWGE|AWGE, and to {purchase|buy} {a limited|a} collaboration T-shirt by Abloh’s brand Off-White, Midnight Studios|AWGE, and to {purchase|buy} {a limited|a} collaboration T-shirt Midnight Studios, by Abloh’s brand Off-White|to {purchase|buy} {a limited|a} collaboration T-shirt by the brand Off-White, Midnight Studios of Abloh, and AWGE}. Refusing to be {confined|restricted} by the {limitations|constraints} of {{one-dimensional art|art} {direction|management}|art {direction|management} that is one-dimensional}, {it is|it’s} {{perhaps in|in} this {multi-disciplinary, box-less|multi-disciplinary|box-less} {manner|way}|perhaps} {that|which} {we will|we’ll} {see AWGE|see} {venture {further|farther}|venture} {in the future.|. }

In describing her {involvement|participation} to {Complex|Sophisticated }, Selfridge says:”I made each collage by hand with {various|many} materials, including {photographs|photos} shot on 35mm film and Polaroid film.” {Though|Although} the day of the relaunch {saw|watched} Rocky’s Instagram {lose|shed} over 100,000 followers, this {unique|exceptional} reimagining of his social media presence through {bold|daring}, new visual aesthetics {inspired|motivated} many of the artist’s {young|youthful} followers to rethink their own Instagram profiles and ushered in a new {era|age} of iPhone curators. {Fast forward two {years|decades} and AWGE|AWGE and fast forward two {years|decades}} has {remained|stayed}, {by-and-large, a mysterious {entity|thing} {to {all |}|to }those {who have|who’ve} followed the A$AP Mob|by-and-large}. {While {{notable|noteworthy} A$AP|AP} affiliate Ian {Connor often|Connor} shouted out the collective, he {remained|stayed} {quiet on its {purpose|objective}|quiet}|While the collective was {often shouted|shouted} out by {{notable|noteworthy} A$ AP|AP} affiliate Ian Connor, he {remained|stayed} {quiet on its {purpose|objective}|quiet}|He {remained|stayed} {quiet on its {purpose|objective}|quiet} while {{notable|noteworthy} A$ AP|AP} affiliate Ian {Connor often|Connor} shouted out the collective|He {remained|stayed} {quiet on its {purpose|objective}|quiet}, while {{notable|noteworthy} A$ AP|AP} affiliate Ian {Connor often|Connor} shouted out the collective}. Since their first {project|job}, {the collective’s {logo|emblem}|the {logo|emblem} of the collective} {has been|was} {{spotted|seen} in connection|{spotted|seen}} with {almost|nearly} all {of |}the {Mob’s creative|Mob} endeavors. The {crew’s|team’s} profile {was|has been} raised in August, {however,|but} when A$AP Rocky {announced|declared} the aptly-titled AWGEST: a month-long takeover by AWGE and the A$AP Mob, which featured {multiple|several} {album|record} releases, culminating in the {release|launch} of {the|this} Cozy Tapes Vol. {2|Two } and the {launch|launching} of a new AWGE {website|site } and merch line. {Seen {frequently|often}|Seen} on A$AP Mob members in the run up to the {site|website} launch, the merch collection featured {{AWGE trucker|trucker} hats in blue, {green or red|red or green}, {as well as|in addition to} a {{selection|choice} of {{AWGE branded|branded} t-shirts|AWGE}, which sold {out almost|out} {immediately|instantly}|{selection|choice}}|{AWGE trucker|trucker} hats in red, green or blue, {as well as|in addition to} a {{selection|choice} of {{AWGE branded|branded} t-shirts|AWGE}, which sold {out almost|out} {immediately|instantly}|{selection|choice}}|a {{selection|choice} of {{AWGE branded|branded} t-shirts|AWGE}, which sold {out almost|out} {immediately|instantly}|{selection|choice}}, {as well as|in addition to} {AWGE trucker|trucker} hats in green, blue or red|{AWGE trucker|trucker} hats in green, blue or red, {as well as|in addition to} a {{selection|choice} of {{AWGE branded|branded} t-shirts|AWGE}, which sold {out almost|out} {immediately|instantly}|{selection|choice}}|a {{selection|choice} of {{AWGE branded|branded} t-shirts|AWGE}, which sold {out almost|out} {immediately|instantly}|{selection|choice}}, {as well as|in addition to} {AWGE trucker|trucker} hats in red, green or blue}. What about the {{name|title} itself –|{name|title}} what the hell does AWGE {mean, {anyway|anyhow}|mean}? {“The first rule of AWGE is {don’t|do not} ask questions about AWGE,” Rocky replied when asked by The New York Times. |} “No one {needs to|should} know what the letters stand for. We {know|all know} what it is, and {that’s|that is} how we want to keep it.” {{Furthermore|Moreover}, in October of the same year, in the run up to the {release|launch} of Cozy Tapes Vol. |} {1, A$AP Rocky premiered the AWGE-directed short film “Money Man.” |} The {film|movie}, a partnership with Red Bull, was a {contemporary|modern} reworking of the cult French {film|movie} La Haine, shot by {frequent|regular} A$AP Mob collaborator, Dexter Navy, {and|also} featuring London grime artist Skepta. {The {short|brief}|The} film {{was AWGE|was} {flexing|bending}|AWGE flexed} {{its {creative |}|its }muscle, {an exercise|a workout} {in cross-discipline|in} expression|{an exercise|a workout} {in cross-discipline|in} expression, {its {creative |}|its }muscle}. {The new awgeshit.com {site|website} gave fans their first look into the collective’s inner workings, removing the proverbial veil {that|which} had surrounded AWGE up {until|till} this point. |} The {website’s|site’s}”About” section clearly lists the {integral |}members of {the|their} AWGE team. {{In addition to|Besides} Robert Gallardo and Ian Connor, contributors are listed {next to|alongside} their creative roles: Matt Henson — Fashion, Shane Gonzales — {Design|Layout}, Kamil Abbas — Creative, Hidjifilms — Video, Ben Baller — Jewellery, Hec Lunas Frans — Producers. |} {{It’s|It is} a who’s who of A$AP Mob affiliates|It}. |{{Furthermore|Moreover}, in October of the same year, in the run up to the {release|launch} of Cozy Tapes Vol. |} {1, A$AP Rocky premiered the AWGE-directed short film “Money Man.” |} The {film|movie}, a partnership with Red Bull, was a {contemporary|modern} reworking of the cult French {film|movie} La Haine, shot by {frequent|regular} A$AP Mob collaborator, Dexter Navy, {and|also} featuring London grime artist Skepta. {The {short|brief}|The} film {{was AWGE|was} {flexing|bending}|AWGE flexed} {{its {creative |}|its }muscle, {an exercise|a workout} {in cross-discipline|in} expression|{an exercise|a workout} {in cross-discipline|in} expression, {its {creative |}|its }muscle}. {While, in and of itself, this undertaking was {an important|a significant} {moment|time} for the {artist’s aesthetic|artist} {identity|individuality}, {it is|it’s} {perhaps most|perhaps|most} {noteworthy|notable} {as|since} {the inaugural|the} project of {the|this} AWGE collective, A$AP {Rocky’s secret|Rocky} cabal of {artists|musicians}, stylists, and {creators|founders}|While, in and of itself, this undertaking was {an important|a significant} {moment|time} for the {artist’s aesthetic|artist} {identity|individuality}, {it is|it’s} {perhaps most|perhaps|most} {noteworthy|notable} {as|since} {the inaugural|the} project of {the|this} AWGE collective, the secret cabal of {artists|musicians}, stylists, and {creators|founders} of A$ AP Rocky|{It is|It’s} {perhaps most|perhaps|most} {noteworthy|notable} {as|since} {the inaugural|the} project of {the|this} AWGE collective, the secret cabal of {artists|musicians}, stylists, and {creators|founders} of A$ AP Rocky while, in and of itself, this undertaking was {an important|a significant} {moment|time} for the {artist’s aesthetic|artist} {identity|individuality}}. {Fast forward two {years|decades} and AWGE|AWGE and fast forward two {years|decades}} has {remained|stayed}, {by-and-large, a mysterious {entity|thing} {to {all |}|to }those {who have|who’ve} followed the A$AP Mob|by-and-large}. {While {{notable|noteworthy} A$AP|AP} affiliate Ian {Connor often|Connor} shouted out the collective, he {remained|stayed} {quiet on its {purpose|objective}|quiet}|While the collective was {often shouted|shouted} out by {{notable|noteworthy} A$ AP|AP} affiliate Ian Connor, he {remained|stayed} {quiet on its {purpose|objective}|quiet}|He {remained|stayed} {quiet on its {purpose|objective}|quiet} while {{notable|noteworthy} A$ AP|AP} affiliate Ian {Connor often|Connor} shouted out the collective|He {remained|stayed} {quiet on its {purpose|objective}|quiet}, while {{notable|noteworthy} A$ AP|AP} affiliate Ian {Connor often|Connor} shouted out the collective}. Since their first {project|job}, {the collective’s {logo|emblem}|the {logo|emblem} of the collective} {has been|was} {{spotted|seen} in connection|{spotted|seen}} with {almost|nearly} all {of |}the {Mob’s creative|Mob} endeavors. {The new awgeshit.com {site|website} gave fans their first look into the collective’s inner workings, removing the proverbial veil {that|which} had surrounded AWGE up {until|till} this point. |} The {website’s|site’s}”About” section clearly lists the {integral |}members of {the|their} AWGE team. {{In addition to|Besides} Robert Gallardo and Ian Connor, contributors are listed {next to|alongside} their creative roles: Matt Henson — Fashion, Shane Gonzales — {Design|Layout}, Kamil Abbas — Creative, Hidjifilms — Video, Ben Baller — Jewellery, Hec Lunas Frans — Producers. |} {{It’s|It is} a who’s who of A$AP Mob affiliates|It}.

What about the {{name|title} itself –|{name|title}} what the hell does AWGE {mean, {anyway|anyhow}|mean}? {“The first rule of AWGE is {don’t|do not} ask questions about AWGE,” Rocky replied when asked by The New York Times. |} “No one {needs to|should} know what the letters stand for. We {know|all know} what it is, and {that’s|that is} how we want to keep it.” {In May 2015, A$AP Rocky relaunched his Instagram {with|using} a {series|collection} of seamless, curated collages. |} {When {viewed|seen} on any smartphone, Rocky’s feed could be scrolled {through as a {{continuous|constant} visual|visual|{continuous|constant}} experience,|through} {transcending the conventionally|surpassing the richly} squared {format|arrangement} of {Instagram at the {time|moment}|Instagram}|Rocky’s feed could be scrolled {through as a {{continuous|constant} visual|visual|{continuous|constant}} experience,|through} transcending Instagram’s {conventionally squared|squared|conventionally} {format|arrangement} at the {time|moment} when {viewed|seen} on any smartphone|When {viewed|seen} on any smartphone, Rocky’s feed could be scrolled {through as a {{continuous|constant} visual|visual|{continuous|constant}} experience,|through} transcending Instagram’s {conventionally squared|squared|conventionally} {format|arrangement} at the {time|moment}|Rocky’s feed could be scrolled {through as a {{continuous|constant} visual|visual|{continuous|constant}} experience,|through} transcending Instagram’s {conventionally squared|squared|conventionally} {format|arrangement} at the {time|moment}, when {viewed|seen} on any smartphone}. {Perhaps most {notably|importantly}, AWGE branding has featured prominently on {two of|among} the Mob’s {most recent|latest} music videos; those for Playboi Carti’s breakout hit “Magnolia” and the posse cut homage to Raf Simons, “RAF.” |} With these two {high-profile|high profile} {videos|movies} gaining wide-scale attention and {millions of|countless} {views|perspectives}, AWGE remained very much behind the scenes. {In addition to|Besides} {the night’s performances|the performances of the night}, fans who {were early enough|were} were able {to {purchase|buy} {a limited|a} collaboration T-shirt by Abloh’s brand {Off-White, Midnight Studios,|Off-White} and AWGE|to {purchase|buy} {a limited|a} collaboration T-shirt Midnight Studios, by Abloh’s brand Off-White, and AWGE|AWGE, and to {purchase|buy} {a limited|a} collaboration T-shirt by Abloh’s brand Off-White, Midnight Studios|AWGE, and to {purchase|buy} {a limited|a} collaboration T-shirt Midnight Studios, by Abloh’s brand Off-White|to {purchase|buy} {a limited|a} collaboration T-shirt by the brand Off-White, Midnight Studios of Abloh, and AWGE}. Refusing to be {confined|restricted} by the {limitations|constraints} of {{one-dimensional art|art} {direction|management}|art {direction|management} that is one-dimensional}, {it is|it’s} {{perhaps in|in} this {multi-disciplinary, box-less|multi-disciplinary|box-less} {manner|way}|perhaps} {that|which} {we will|we’ll} {see AWGE|see} {venture {further|farther}|venture} {in the future.|. } {AWGE’s scope|The scope of AWGE} {has not|hasn’t} been {limited|restricted} to {{music|audio}, however|{music|audio}}. In 2016 rumors of a {potential|possible} {collaboration|cooperation} with fashion critic favorite J.W. Anderson were {confirmed|verified}, with Rocky {often|frequently} seen sporting the collection’s standout piece, a faux fur teddy {jacket|coat}. {Similarly,|Likewise} {{Rocky’s stand-out|Rocky} collaboration with GUESS was {{holistically |}conceptualized|conceptualized} {by|from} the AWGE team|the AWGE team {{holistically |}conceptualized|conceptualized} the stand-out collaboration with GUESS of Rocky|the AWGE team {{holistically |}conceptualized|conceptualized} {Rocky’s stand-out|Rocky} collaboration with GUESS|the stand-out collaboration with GUESS of Rocky was {{holistically |}conceptualized|conceptualized} {by|from} the AWGE team}. {Buoyed by the success of their first collaborative collection, which sold out {worldwide|globally}, and to coincide with the collaboration’s second iteration, AWGE {presented|introduced} the’A$AP Rocky x GUE$$ Clubhouse’. |} The {launch|initiation} of the {clubhouse{, |}itself|clubhouse} {{a pop-up|a} {shop|store} and installation|installation and {a pop-up|a} {shop|store}} {{inspired|motivated} by a’90s treehouse, welcomed|welcomed} in {attendance|presence} a who’s who of the Los Angeles {creative scene|scene that was creative|scene}. Rocky would come to describe the relaunch of his Instagram as a'{digital installation|installation}’, and it {was through this lens|was} {that |}the world was introduced {to|into} {two|2} of {AWGE’s core members|the core members of AWGE}: {Robert Gallardo and Tan Camera|Tan Camera and Robert Gallardo}. {Gallardo and Camera ({real|actual} name Kimi Selfridge), were {credited|imputed} as the masterminds behind the project, {with|together with} Gallardo taking the lead on creative {direction|management} and Selfridge as responsible for much of the installation’s photography and design work.|}

Be {it {clothing|clothes}, music videos, {or {expansive|grand}|or} events|music videos, it {clothing|clothes}, or events that are {expansive|grand}|music videos it {clothing|clothes}, or events that are {expansive|grand}|{{expansive|grand} events|events}, music videos, or it {clothing|clothes}|music videos it {clothing|clothes}, {or {expansive|grand}|or} events|it {clothing|clothes}, music videos, or events that are {expansive|grand}}, one thing is for {certain|sure}: AWGE {has more|has} surprises in store. The {crew’s|team’s} profile {was|has been} raised in August, {however,|but} when A$AP Rocky {announced|declared} the aptly-titled AWGEST: a month-long takeover by AWGE and the A$AP Mob, which featured {multiple|several} {album|record} releases, culminating in the {release|launch} of {the|this} Cozy Tapes Vol. {2|Two } and the {launch|launching} of a new AWGE {website|site } and merch line. {Seen {frequently|often}|Seen} on A$AP Mob members in the run up to the {site|website} launch, the merch collection featured {{AWGE trucker|trucker} hats in blue, {green or red|red or green}, {as well as|in addition to} a {{selection|choice} of {{AWGE branded|branded} t-shirts|AWGE}, which sold {out almost|out} {immediately|instantly}|{selection|choice}}|{AWGE trucker|trucker} hats in red, green or blue, {as well as|in addition to} a {{selection|choice} of {{AWGE branded|branded} t-shirts|AWGE}, which sold {out almost|out} {immediately|instantly}|{selection|choice}}|a {{selection|choice} of {{AWGE branded|branded} t-shirts|AWGE}, which sold {out almost|out} {immediately|instantly}|{selection|choice}}, {as well as|in addition to} {AWGE trucker|trucker} hats in green, blue or red|{AWGE trucker|trucker} hats in green, blue or red, {as well as|in addition to} a {{selection|choice} of {{AWGE branded|branded} t-shirts|AWGE}, which sold {out almost|out} {immediately|instantly}|{selection|choice}}|a {{selection|choice} of {{AWGE branded|branded} t-shirts|AWGE}, which sold {out almost|out} {immediately|instantly}|{selection|choice}}, {as well as|in addition to} {AWGE trucker|trucker} hats in red, green or blue}. In describing her {involvement|participation} to {Complex|Sophisticated }, Selfridge says:”I made each collage by hand with {various|many} materials, including {photographs|photos} shot on 35mm film and Polaroid film.” {Though|Although} the day of the relaunch {saw|watched} Rocky’s Instagram {lose|shed} over 100,000 followers, this {unique|exceptional} reimagining of his social media presence through {bold|daring}, new visual aesthetics {inspired|motivated} many of the artist’s {young|youthful} followers to rethink their own Instagram profiles and ushered in a new {era|age} of iPhone curators. The photographer’s work is {instantly|immediately} recognizable for {its mixed|its} media collage {style, pop-culture|style} references, and {off-the-cuff references|references|references that are off-the-cuff} {to iconic|to} brands {such as|like} {Palace and Goyard|Goyard and Palace}. {Since the relaunch, Camera’s DIY aesthetic has become a staple {throughout|during} the A$AP {Mob’s social|Mob} {media|networking} platforms|Since the relaunch, the DIY aesthetic of Camera has become a staple {throughout|during} the A$ AP {Mob’s social|Mob} {media|networking} platforms|{Throughout|During} the A$ AP {Mob’s social|Mob} {media|networking} platforms, Camera’s DIY aesthetic has become a staple since the relaunch|{Throughout|During} the A$ AP {Mob’s social|Mob} {media|networking} platforms, the DIY aesthetic of Camera has become a staple since the relaunch}. In this sense, {it’s|it is} a testament to {the collective’s desire for secrecy|the desire for secrecy of the collective} {that {even |}|that }whilst {consistently|always} putting out {{high-profile|high profile} {content|articles}|{content|articles} that is {high-profile|high profile}|{content|articles}}, AWGE has managed {to continuously|to} shroud {itself in mystery|itself}. We reached out to {a few|some} members of the {crew|team}, but got the same {reply|answer}:”The first rule about AWGE is {you|that you} {don’t|do not} talk about AWGE.” In the {midst|middle} of AWGEST, the AWGE enterprise unleashed what {is {perhaps|possibly}|is} {the most complete|the} realization of {{their|the} creative|{their|the}} vision {to {date, their Midnight Rave in Los Angeles|date}|their Midnight Rave in Los Angeles, {to date|thus far}}. Titled after Shane Gonzales’ {punk-inspired {label|tag}|{label|tag}} Midnight Studios, the Midnight Rave featured performances from {{{international|global} designer|designer} and DJ Virgil Abloh, {as well as|along with} members of the A$AP {Mob themselves|Mob}|members of the A$ AP {Mob themselves|Mob} and DJ Virgil Abloh, {as well as|along with} {{international|global} designer|designer}|DJ Virgil Abloh and {{international|global} designer|designer}, {as well as|along with} members of the A$ AP {Mob themselves|Mob}}. Set in an abandoned L.A. warehouse, the {space|area} was carefully curated {with|using} Midnight Rave branding {as well as|in addition to} a moving L.E.D bar {above|over} the DJ booth. |In the {midst|middle} of AWGEST, the AWGE enterprise unleashed what {is {perhaps|possibly}|is} {the most complete|the} realization of {{their|the} creative|{their|the}} vision {to {date, their Midnight Rave in Los Angeles|date}|their Midnight Rave in Los Angeles, {to date|thus far}}. Titled after Shane Gonzales’ {punk-inspired {label|tag}|{label|tag}} Midnight Studios, the Midnight Rave featured performances from {{{international|global} designer|designer} and DJ Virgil Abloh, {as well as|along with} members of the A$AP {Mob themselves|Mob}|members of the A$ AP {Mob themselves|Mob} and DJ Virgil Abloh, {as well as|along with} {{international|global} designer|designer}|DJ Virgil Abloh and {{international|global} designer|designer}, {as well as|along with} members of the A$ AP {Mob themselves|Mob}}. Set in an abandoned L.A. warehouse, the {space|area} was carefully curated {with|using} Midnight Rave branding {as well as|in addition to} a moving L.E.D bar {above|over} the DJ booth. {Perhaps most {notably|importantly}, AWGE branding has featured prominently on {two of|among} the Mob’s {most recent|latest} music videos; those for Playboi Carti’s breakout hit “Magnolia” and the posse cut homage to Raf Simons, “RAF.” |} With these two {high-profile|high profile} {videos|movies} gaining wide-scale attention and {millions of|countless} {views|perspectives}, AWGE remained very much behind the scenes. In describing her {involvement|participation} to {Complex|Sophisticated }, Selfridge says:”I made each collage by hand with {various|many} materials, including {photographs|photos} shot on 35mm film and Polaroid film.” Be {it {clothing|clothes}, music videos, {or {expansive|grand}|or} events|music videos, it {clothing|clothes}, or events that are {expansive|grand}|music videos it {clothing|clothes}, or events that are {expansive|grand}|{{expansive|grand} events|events}, music videos, or it {clothing|clothes}|music videos it {clothing|clothes}, {or {expansive|grand}|or} events|it {clothing|clothes}, music videos, or events that are {expansive|grand}}, one thing is for {certain|sure}: AWGE {has more|has} surprises in store. Rocky would come to describe the relaunch of his Instagram as a'{digital installation|installation}’, and it {was through this lens|was} {that |}the world was introduced {to|into} {two|2} of {AWGE’s core members|the core members of AWGE}: {Robert Gallardo and Tan Camera|Tan Camera and Robert Gallardo}. {Gallardo and Camera ({real|actual} name Kimi Selfridge), were {credited|imputed} as the masterminds behind the project, {with|together with} Gallardo taking the lead on creative {direction|management} and Selfridge as responsible for much of the installation’s photography and design work.|} {While, in and of itself, this undertaking was {an important|a significant} {moment|time} for the {artist’s aesthetic|artist} {identity|individuality}, {it is|it’s} {perhaps most|perhaps|most} {noteworthy|notable} {as|since} {the inaugural|the} project of {the|this} AWGE collective, A$AP {Rocky’s secret|Rocky} cabal of {artists|musicians}, stylists, and {creators|founders}|While, in and of itself, this undertaking was {an important|a significant} {moment|time} for the {artist’s aesthetic|artist} {identity|individuality}, {it is|it’s} {perhaps most|perhaps|most} {noteworthy|notable} {as|since} {the inaugural|the} project of {the|this} AWGE collective, the secret cabal of {artists|musicians}, stylists, and {creators|founders} of A$ AP Rocky|{It is|It’s} {perhaps most|perhaps|most} {noteworthy|notable} {as|since} {the inaugural|the} project of {the|this} AWGE collective, the secret cabal of {artists|musicians}, stylists, and {creators|founders} of A$ AP Rocky while, in and of itself, this undertaking was {an important|a significant} {moment|time} for the {artist’s aesthetic|artist} {identity|individuality}}. {Fast forward two {years|decades} and AWGE|AWGE and fast forward two {years|decades}} has {remained|stayed}, {by-and-large, a mysterious {entity|thing} {to {all |}|to }those {who have|who’ve} followed the A$AP Mob|by-and-large}. {While {{notable|noteworthy} A$AP|AP} affiliate Ian {Connor often|Connor} shouted out the collective, he {remained|stayed} {quiet on its {purpose|objective}|quiet}|While the collective was {often shouted|shouted} out by {{notable|noteworthy} A$ AP|AP} affiliate Ian Connor, he {remained|stayed} {quiet on its {purpose|objective}|quiet}|He {remained|stayed} {quiet on its {purpose|objective}|quiet} while {{notable|noteworthy} A$ AP|AP} affiliate Ian {Connor often|Connor} shouted out the collective|He {remained|stayed} {quiet on its {purpose|objective}|quiet}, while {{notable|noteworthy} A$ AP|AP} affiliate Ian {Connor often|Connor} shouted out the collective}. Since their first {project|job}, {the collective’s {logo|emblem}|the {logo|emblem} of the collective} {has been|was} {{spotted|seen} in connection|{spotted|seen}} with {almost|nearly} all {of |}the {Mob’s creative|Mob} endeavors.

{In May 2015, A$AP Rocky relaunched his Instagram {with|using} a {series|collection} of seamless, curated collages. |} {When {viewed|seen} on any smartphone, Rocky’s feed could be scrolled {through as a {{continuous|constant} visual|visual|{continuous|constant}} experience,|through} {transcending the conventionally|surpassing the richly} squared {format|arrangement} of {Instagram at the {time|moment}|Instagram}|Rocky’s feed could be scrolled {through as a {{continuous|constant} visual|visual|{continuous|constant}} experience,|through} transcending Instagram’s {conventionally squared|squared|conventionally} {format|arrangement} at the {time|moment} when {viewed|seen} on any smartphone|When {viewed|seen} on any smartphone, Rocky’s feed could be scrolled {through as a {{continuous|constant} visual|visual|{continuous|constant}} experience,|through} transcending Instagram’s {conventionally squared|squared|conventionally} {format|arrangement} at the {time|moment}|Rocky’s feed could be scrolled {through as a {{continuous|constant} visual|visual|{continuous|constant}} experience,|through} transcending Instagram’s {conventionally squared|squared|conventionally} {format|arrangement} at the {time|moment}, when {viewed|seen} on any smartphone}. In this sense, {it’s|it is} a testament to {the collective’s desire for secrecy|the desire for secrecy of the collective} {that {even |}|that }whilst {consistently|always} putting out {{high-profile|high profile} {content|articles}|{content|articles} that is {high-profile|high profile}|{content|articles}}, AWGE has managed {to continuously|to} shroud {itself in mystery|itself}. We reached out to {a few|some} members of the {crew|team}, but got the same {reply|answer}:”The first rule about AWGE is {you|that you} {don’t|do not} talk about AWGE.” {In addition to|Besides} {the night’s performances|the performances of the night}, fans who {were early enough|were} were able {to {purchase|buy} {a limited|a} collaboration T-shirt by Abloh’s brand {Off-White, Midnight Studios,|Off-White} and AWGE|to {purchase|buy} {a limited|a} collaboration T-shirt Midnight Studios, by Abloh’s brand Off-White, and AWGE|AWGE, and to {purchase|buy} {a limited|a} collaboration T-shirt by Abloh’s brand Off-White, Midnight Studios|AWGE, and to {purchase|buy} {a limited|a} collaboration T-shirt Midnight Studios, by Abloh’s brand Off-White|to {purchase|buy} {a limited|a} collaboration T-shirt by the brand Off-White, Midnight Studios of Abloh, and AWGE}. Refusing to be {confined|restricted} by the {limitations|constraints} of {{one-dimensional art|art} {direction|management}|art {direction|management} that is one-dimensional}, {it is|it’s} {{perhaps in|in} this {multi-disciplinary, box-less|multi-disciplinary|box-less} {manner|way}|perhaps} {that|which} {we will|we’ll} {see AWGE|see} {venture {further|farther}|venture} {in the future.|. } What about the {{name|title} itself –|{name|title}} what the hell does AWGE {mean, {anyway|anyhow}|mean}? {“The first rule of AWGE is {don’t|do not} ask questions about AWGE,” Rocky replied when asked by The New York Times. |} “No one {needs to|should} know what the letters stand for. We {know|all know} what it is, and {that’s|that is} how we want to keep it.” The {crew’s|team’s} profile {was|has been} raised in August, {however,|but} when A$AP Rocky {announced|declared} the aptly-titled AWGEST: a month-long takeover by AWGE and the A$AP Mob, which featured {multiple|several} {album|record} releases, culminating in the {release|launch} of {the|this} Cozy Tapes Vol. {2|Two } and the {launch|launching} of a new AWGE {website|site } and merch line. {Seen {frequently|often}|Seen} on A$AP Mob members in the run up to the {site|website} launch, the merch collection featured {{AWGE trucker|trucker} hats in blue, {green or red|red or green}, {as well as|in addition to} a {{selection|choice} of {{AWGE branded|branded} t-shirts|AWGE}, which sold {out almost|out} {immediately|instantly}|{selection|choice}}|{AWGE trucker|trucker} hats in red, green or blue, {as well as|in addition to} a {{selection|choice} of {{AWGE branded|branded} t-shirts|AWGE}, which sold {out almost|out} {immediately|instantly}|{selection|choice}}|a {{selection|choice} of {{AWGE branded|branded} t-shirts|AWGE}, which sold {out almost|out} {immediately|instantly}|{selection|choice}}, {as well as|in addition to} {AWGE trucker|trucker} hats in green, blue or red|{AWGE trucker|trucker} hats in green, blue or red, {as well as|in addition to} a {{selection|choice} of {{AWGE branded|branded} t-shirts|AWGE}, which sold {out almost|out} {immediately|instantly}|{selection|choice}}|a {{selection|choice} of {{AWGE branded|branded} t-shirts|AWGE}, which sold {out almost|out} {immediately|instantly}|{selection|choice}}, {as well as|in addition to} {AWGE trucker|trucker} hats in red, green or blue}.

{The new awgeshit.com {site|website} gave fans their first look into the collective’s inner workings, removing the proverbial veil {that|which} had surrounded AWGE up {until|till} this point. |} The {website’s|site’s}”About” section clearly lists the {integral |}members of {the|their} AWGE team. {{In addition to|Besides} Robert Gallardo and Ian Connor, contributors are listed {next to|alongside} their creative roles: Matt Henson — Fashion, Shane Gonzales — {Design|Layout}, Kamil Abbas — Creative, Hidjifilms — Video, Ben Baller — Jewellery, Hec Lunas Frans — Producers. |} {{It’s|It is} a who’s who of A$AP Mob affiliates|It}. The photographer’s work is {instantly|immediately} recognizable for {its mixed|its} media collage {style, pop-culture|style} references, and {off-the-cuff references|references|references that are off-the-cuff} {to iconic|to} brands {such as|like} {Palace and Goyard|Goyard and Palace}. {Since the relaunch, Camera’s DIY aesthetic has become a staple {throughout|during} the A$AP {Mob’s social|Mob} {media|networking} platforms|Since the relaunch, the DIY aesthetic of Camera has become a staple {throughout|during} the A$ AP {Mob’s social|Mob} {media|networking} platforms|{Throughout|During} the A$ AP {Mob’s social|Mob} {media|networking} platforms, Camera’s DIY aesthetic has become a staple since the relaunch|{Throughout|During} the A$ AP {Mob’s social|Mob} {media|networking} platforms, the DIY aesthetic of Camera has become a staple since the relaunch}. {AWGE’s scope|The scope of AWGE} {has not|hasn’t} been {limited|restricted} to {{music|audio}, however|{music|audio}}. In 2016 rumors of a {potential|possible} {collaboration|cooperation} with fashion critic favorite J.W. Anderson were {confirmed|verified}, with Rocky {often|frequently} seen sporting the collection’s standout piece, a faux fur teddy {jacket|coat}. {Similarly,|Likewise} {{Rocky’s stand-out|Rocky} collaboration with GUESS was {{holistically |}conceptualized|conceptualized} {by|from} the AWGE team|the AWGE team {{holistically |}conceptualized|conceptualized} the stand-out collaboration with GUESS of Rocky|the AWGE team {{holistically |}conceptualized|conceptualized} {Rocky’s stand-out|Rocky} collaboration with GUESS|the stand-out collaboration with GUESS of Rocky was {{holistically |}conceptualized|conceptualized} {by|from} the AWGE team}. {Buoyed by the success of their first collaborative collection, which sold out {worldwide|globally}, and to coincide with the collaboration’s second iteration, AWGE {presented|introduced} the’A$AP Rocky x GUE$$ Clubhouse’. |} The {launch|initiation} of the {clubhouse{, |}itself|clubhouse} {{a pop-up|a} {shop|store} and installation|installation and {a pop-up|a} {shop|store}} {{inspired|motivated} by a’90s treehouse, welcomed|welcomed} in {attendance|presence} a who’s who of the Los Angeles {creative scene|scene that was creative|scene}. {Though|Although} the day of the relaunch {saw|watched} Rocky’s Instagram {lose|shed} over 100,000 followers, this {unique|exceptional} reimagining of his social media presence through {bold|daring}, new visual aesthetics {inspired|motivated} many of the artist’s {young|youthful} followers to rethink their own Instagram profiles and ushered in a new {era|age} of iPhone curators. {{Furthermore|Moreover}, in October of the same year, in the run up to the {release|launch} of Cozy Tapes Vol. |} {1, A$AP Rocky premiered the AWGE-directed short film “Money Man.” |} The {film|movie}, a partnership with Red Bull, was a {contemporary|modern} reworking of the cult French {film|movie} La Haine, shot by {frequent|regular} A$AP Mob collaborator, Dexter Navy, {and|also} featuring London grime artist Skepta. {The {short|brief}|The} film {{was AWGE|was} {flexing|bending}|AWGE flexed} {{its {creative |}|its }muscle, {an exercise|a workout} {in cross-discipline|in} expression|{an exercise|a workout} {in cross-discipline|in} expression, {its {creative |}|its }muscle}.}

 

 

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